How to read the tables: On its own? says whether the fix goes live without a click unless you chose Approval mode (see approval modes). Fixes that go live on their own are listed in a daily email with an Undo link. Verdict after is the number of days from the change to the result. Once a fix has run, its card uses the past tense, for example Rewrote the title & description.
Titles, headings and page details#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Rewrite the title & description | The SEO title and meta description that show in Google. Products and collections keep their name | Yes | One click | 14 days |
| Optimize a page close to page 1 | A new title and description for a page ranking close to page one | Yes | One click | 42 days |
| Update the social share preview | The title and description shown when the page is shared. On many platforms you paste it yourself | Yes | One click | 14 days |
| Improve the page headings | Reorders and rewrites the page's headings (H1 to H3) | Yes | One click | 28 days |
| Add missing image descriptions | Alt text on images that have none | Yes | One click | 14 days |
| Add an FAQ section | A visible questions and answers block, plus FAQ data for Google | Yes | One click | 21 days |
| Speed up the page | Image size and loading hints. Uses no credits | Yes | One click | 28 days |
| Optimize the content | Improvements to articles SEOmatic wrote, at most twice a month per article | Yes | One click | 14 days |
Links#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Add internal links | 2 to 4 links from up to 4 of your other pages to the page that needs a lift | Yes | One click | 28 days |
| Fix broken links | Points dead links on your pages to a working page, or removes the link | Yes | One click | 14 days |
| Prepare link-building guidance | Nothing. A brief for you. It never contacts anyone | No | Nothing to undo | Not measured |
Structured data for Google#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Add the page details Google reads | Structured data (schema) on the page, or code for you to paste where your platform cannot store it | Yes | One click | 14 days |
| Fix the broken page details Google reads | Replaces broken structured data | Yes | One click | 14 days |
| Add product data for rich results | Product structured data, from values visible on the page | No | One click | 14 days |
| Add local business data | Local business data, from your Google Business Profile | Yes | One click | 21 days |
| Add your brand ID card (schema) | Organization data on your homepage. Always held for your review, because your homepage is never changed automatically | No | One click, except on Shopify and Ghost | 30 days |
| Add author information | Author data, only when the page has a real author | Yes | One click | 21 days |
Content#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Write a new article | A new article with an image, published once it passes our checks. One that still fails after one automatic repair is not published | Yes | Back to draft on WordPress, Shopify, Ghost, Webflow, BigCommerce, Contentful and Blogger. Elsewhere, unpublish it in your platform | 90 days |
| Refresh an aging page | Updated passages, with sources, in the page body | Yes | One click | 28 days |
| Add trust signals (author, dates, sources) | Author, dates and sources woven into the page | Yes | One click | 28 days |
| Update the page freshness | A visible "Last updated" date, and flags out-of-date references | Yes | One click | 21 days |
| Add a citable passage | One passage AI answers can quote: a statistic, a quote or a question and answer | Yes | One click | 21 days |
| Optimize for AI search answers | Answer passages in the page body. The title stays the same | Yes | One click | 30 days |
| Validate article topics | Nothing. Step 1 of an article campaign: checks each topic still has search demand | No | Nothing to undo | Not measured |
| Write a batch of articles | Up to 50 articles, published once they pass our checks unless you asked for drafts. Any that fail review stay drafts | No | No undo | 90 days |
| Prepare a landing-pages campaign | Nothing on your site. Builds a template, the data and 3 sample pages | No | Nothing to undo | Not measured |
| Generate landing pages | Up to 500 pages from the template, published gradually | No | No undo | 90 days |
| Build a location page | A draft page for a location, or extra detail on an existing one | No | Draft removed | 90 days |
| Prepare a community outreach brief | Nothing. A brief for you. It never posts anywhere | No | Nothing to undo | Not measured |
Indexing, addresses and removals#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Help Google find the page | Nothing on the page. Asks Google and other search engines to look at it. Uses no credits. With nothing set up to send it, it closes as done: Google finds the page through your sitemap | Yes | Cannot be recalled | 7 days, then Google's own check. Not counted as a win |
| Sitemap submit | Nothing on your site. Sends your sitemap to Google through your Search Console | Yes | Cannot be recalled | 7 days, then what Google did with it. Not counted as a win |
| Fix the page's "real address" tag | The canonical tag, which tells Google the main version of a page. Admin approval needed | No | One click | 14 days |
| Update indexing rules | Hides a page from search results (noindex). Admin approval needed | No | One click | 14 days |
| Robots directives | Tags that tell search engines how to treat a page. Outside WordPress you paste them yourself | No | One click | 21 days |
| Hreflang | Tags that link the language versions of a page. Always given to you to paste | No | Remove the tags yourself | 30 days |
| Prepare a redirect | A ready redirect from an old address. An admin applies it with Apply on my site | No | Its own Undo | 14 days |
| Prepare crawler-access changes | Lines in your robots.txt file that let AI answer engines read your site | No | Its own Undo | 21 days |
| Flag a low-value page for removal | A plan to hide, remove or redirect a weak page. An admin applies it | No | Its own Undo | 28 days |
| Check the technical setup | Nothing. A ranked list of technical fixes for you | No | Nothing to undo | Not measured |
Pages that compete with each other#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Analyze pages competing with each other | Nothing. Advice on two pages chasing the same search | No | Nothing to undo | Not measured |
| Fix pages competing with each other | New title and description on the weaker page, so it targets a different search | Yes | One click | 42 days |
| Propose merging competing pages | A merged page and a redirect, prepared for you to apply. Admin approval needed | No | Nothing applied automatically | 42 days |
Sites connected through GitHub#
| Card name | What changes on your site | On its own? | Undo | Verdict after |
|---|
| Update a page template | A pull request that changes a page template | No | Restore pull request | 21 days |
| Fix a technical problem in your site code | A pull request (the first one as a draft) | Never | Restore pull request | 28 days |
| Improve the markup of a page template | A pull request on a template's markup | Never | Restore pull request | 28 days |
On GitHub, nothing changes on your site until you merge the pull request. See connect GitHub.
Task codes you may see#
Chat answers, exports and the API sometimes show a task's short code instead of its card name. Here is what each code means.
| Code | Card name |
|---|
ctr_fix | Rewrite the title & description |
striking_distance | Optimize a page close to page 1 |
og_tags | Update the social share preview |
auto_optimize | Optimize the content |
heading_fix | Improve the page headings |
alt_text | Add missing image descriptions |
faq_block | Add an FAQ section |
cwv_fix | Speed up the page |
internal_links | Add internal links |
broken_link_fix | Fix broken links |
link_building | Prepare link-building guidance |
schema | Add the page details Google reads |
schema_repair | Fix the broken page details Google reads |
product_schema | Add product data for rich results |
local_schema | Add local business data |
entity_schema | Add your brand ID card (schema) |
author_schema | Add author information |
content_create | Write a new article |
content_refresh | Refresh an aging page |
eeat_enrichment | Add trust signals (author, dates, sources) |
freshness_stamp | Update the page freshness |
geo_citation | Add a citable passage |
geo_enrichment | Optimize for AI search answers |
content_sweep_plan | Validate article topics |
content_sweep_generate | Write a batch of articles |
bulk_page_author | Prepare a landing-pages campaign |
bulk_page_generate | Generate landing pages |
location_page | Build a location page |
community_presence | Prepare a community outreach brief |
index_request | Help Google find the page |
sitemap_submit | Sitemap submit: send your sitemap to Google |
canonical | Fix the page's "real address" tag |
noindex | Update indexing rules (hide a page from search) |
robots_directives | Robots directives: tags that tell search engines how to treat a page |
hreflang | Hreflang: tags that link the language versions of a page |
redirect | Prepare a redirect |
robots_txt | Prepare crawler-access changes |
content_prune | Flag a low-value page for removal |
technical | Check the technical setup |
cannibalization | Analyze pages competing with each other |
cannib_retarget | Fix pages competing with each other |
consolidate | Propose merging competing pages |
template_seo | Update a page template |
technical_fix | Fix a technical problem in your site code |
template_markup | Improve the markup of a page template |
Good to know#
- Costs. Each card shows an estimate, such as About 2,500 to 8,000 credits. You are charged what the run actually uses, and a failed run is refunded. See how credits work.
- Preview before approval exists for title and description rewrites, page-one pushes and social share previews. Changes to page text are shown after they are written. To read every change before it goes live, use Approval mode.
- What your platform allows decides whether a fix is written for you or handed to you to paste. See what agents can change on each platform.
- Results that get worse. Fixes marked Undo in one click are undone automatically if they measurably hurt clicks, except during a week when Google's rankings move across many sites. Other changes, including page text and articles that went live on their own, are flagged for you to decide.
