OpenClaw SEO: Your Search Console, One Message Away

OpenClaw already lives in your Telegram, WhatsApp or Slack. Give it the SEOmatic skill and it can read your Google Search Console, audit your pages and check where AI answers mention you, without a Google Cloud project or a service account. On paid plans it stages fixes, and you approve them before anything goes live.

No Google Cloud project or service account
One skill install on the machine that runs your gateway
Your OpenClaw can stage fixes, never approve them

Connect OpenClaw free

OpenClaw

About SEOmatic for OpenClaw

SEOmatic is an SEO agent with a hosted MCP server and a command-line tool. OpenClaw uses it through the SEOmatic skill, which runs the CLI, or as a remote MCP server. Either way, OpenClaw works on one SEOmatic workspace with your real Search Console data.

Last Updated

November 2026

Requirements

A running OpenClaw gateway with Node.js available, and a free SEOmatic account with an API key from Settings, AI Agents, API Keys.

Pricing

Free to connect. Search Console, audits and page checks have no limit; market data uses 5 free questions a month (plus a one-time 10 when you connect Search Console). Paid plans add agents that stage fixes for your approval. See pricing.

Full Docs

Endpoint, auth, every tool and what it costs: SEOmatic MCP server docs.

OpenClaw for SEO, Grounded in Your Own Data

What OpenClaw Can Do for Your SEO

Monday Morning Brief

Last week against the week before, sent to your Telegram or WhatsApp, with the two or three pages that moved and why.

Index Watch After a Change

After a redesign, a migration or a new sitemap, OpenClaw checks each day whether Google still indexes your key pages.

Quick Answers on the Go

“How many clicks did /water-heater-repair get this month?” answered in one message, with the date range it covers.

Striking-Distance List

Queries where you sit on page 2 or low on page 1, with the page that ranks and what is missing from it.

AI Answer Check

Whether AI assistants name you for the questions your customers ask, and which competitors they name instead.

Fixes You Approve From Chat

On paid plans, OpenClaw stages titles, descriptions and technical fixes, then sends you the SEOmatic link to approve them.

OpenClaw is the agent you text. That changes what SEO help looks like: short questions from your phone, checks that run on a timer, and a reply only when something needs you.

Example: Ask OpenClaw About Your Site

An example on the Acme Plumbing demo site. You ask OpenClaw:

“Did anything break on Google this week?”

OpenClaw calls SEOmatic:

seomatic tools call gsc_performance: Oct 3 to Oct 9 vs Sep 26 to Oct 2 (7 days each)
seomatic tools call gsc_indexing: /emergency-plumber

OpenClaw answers:

One thing broke. Site-wide clicks held steady (412 vs 425, Oct 3 to Oct 9 against the 7 days before), but /emergency-plumber fell from 96 clicks to 31.

Google reports the page as crawled, currently not indexed, and its canonical tag points to the homepage. That started after your Oct 4 theme update.

/water-heater-repair and /drain-cleaning-cost look normal.

Want me to stage a fix for the canonical tag? It follows your SEOmatic approval mode, and in Approval mode it waits until you approve it.

Also try:

“Send me a short SEO brief every Monday”
“Which pages are close to page 1?”
“Does ChatGPT mention us for emergency plumber?”
“Audit /drain-cleaning-cost”

Why You Do Not Need a Google Cloud Service Account

The usual way to give OpenClaw your Search Console data is a do-it-yourself chain: create a Google Cloud project, enable the Search Console API, make a service account, download its JSON key, add the service account as a user on your property, then find or build an MCP server that reads it. That is an afternoon, and the agent still only sees raw rows.

With SEOmatic, you connect Google Search Console once in the SEOmatic dashboard with a normal Google sign-in. OpenClaw then talks to SEOmatic with one API key. You also get what raw rows do not give you: period comparisons, striking-distance keywords, cannibalization checks, indexing reasons, site audits and AI visibility, in one place.

A Weekly SEO Check OpenClaw Runs for You

OpenClaw can run jobs on a schedule. A routine that works well:

Every Monday morning, OpenClaw asks SEOmatic for last week against the week before.
It messages you only if something moved: a page that lost clicks, a page Google dropped from its index, or a keyword that reached page 1.
On paid plans, it stages the fix and sends you the SEOmatic link to review it.
You approve or decline in SEOmatic. OpenClaw never approves for you.

Tell OpenClaw exactly that in plain words, and add: “Ask me before you stage anything.”

OpenClaw SEO Prompts to Send From Your Phone

Send any of these to OpenClaw once the skill is installed:

“How did my site do on Google this week compared with last week?”
“Check every morning whether Google still indexes my 10 most visited pages, and only message me if one drops out.”
“Which keywords am I ranking 8 to 15 for, and which page ranks?”
“Run an SEO audit of my site and send me the top five fixes.”
“Does ChatGPT recommend us when someone asks for a plumber near me?”
“Stage new titles for the pages with lots of impressions and few clicks, and send me the approval link.”

The SEO Tools OpenClaw Gets

Through the skill, OpenClaw runs npx -y seomatic commands. Through the MCP route, it calls the same tools by name. Either way it gets:

Search Console performance and insights: clicks, impressions, CTR and position by page or query, with exact date ranges.
Indexing checks: whether Google indexed a URL, and the reason when it did not.
Site audit and page analysis: up to 30 pages per crawl, or a 0 to 100 score for one page.
AI visibility and citations: where ChatGPT, Claude and Google AI Overviews mention you, and who they name instead.
Keyword and backlink research, from your free questions or your paid plan's credits.
SEO tasks: on paid plans, stage a fix for your approval, or roll back an applied one.

The full list is in the SEOmatic CLI docs and the MCP server reference.

How It Works, Step by Step

You send OpenClaw a message from any connected chat app.
OpenClaw sees the SEOmatic skill fits the question and runs the SEOmatic CLI on your gateway (or calls the MCP tools, on the MCP route).
SEOmatic answers from your connected Search Console and its own analysis, and returns exact date ranges.
OpenClaw replies in the same chat, with the numbers and what they mean.
When you say yes to a fix on a paid plan, OpenClaw stages it in SEOmatic and sends you the review link. You approve it there, and SEOmatic publishes it to your CMS.

How to Connect SEOmatic to OpenClaw

Run these on the machine where your OpenClaw gateway runs. It takes about two minutes, and there is no Google Cloud setup.

Install the skill. Run npx skills add Minh42/seomatic-mcp -a openclaw -g on the gateway machine.
Create an API key. Sign in to SEOmatic (a free account works), open Settings, then AI Agents, then API Keys, and create a key. It starts with smk_live_.
Give OpenClaw the key. In ~/.openclaw/openclaw.json, set skills.entries.seomatic.apiKey to your key. OpenClaw passes it to the skill as SEOMATIC_API_KEY.
Restart the gateway. Run openclaw gateway restart, then check that openclaw skills list --eligible shows seomatic. Send /new in your chat so the session picks up the new skill.
Connect Search Console. In the SEOmatic dashboard, connect Google Search Console with a normal Google sign-in. No service account is needed.
Ask your first question. Message OpenClaw: “How is my site doing on Google this month?” The reply should name an exact date range and your real numbers.

OpenClaw setup

# 1. Install the SEOmatic skill on the gateway machine
npx skills add Minh42/seomatic-mcp -a openclaw -g

# 2. ~/.openclaw/openclaw.json: give the skill your API key
{
  "skills": {
    "entries": {
      "seomatic": { "apiKey": "smk_live_..." }
    }
  }
}

# 3. Restart and check, then send /new in your chat
openclaw gateway restart
openclaw skills list --eligible

# Prefer the MCP server? Put SEOMATIC_API_KEY=smk_live_... in ~/.openclaw/.env
# and add this to openclaw.json instead:
{
  "mcp": {
    "servers": {
      "seomatic": {
        "url": "https://app.seomatic.ai/api/mcp",
        "transport": "streamable-http",
        "headers": { "Authorization": "Bearer ${SEOMATIC_API_KEY}" }
      }
    }
  }
}

# Or OAuth, no key stored (add, login and probe need the gateway stopped)
openclaw gateway stop
openclaw mcp add seomatic --url https://app.seomatic.ai/api/mcp \
  --transport streamable-http --auth oauth
openclaw mcp login seomatic          # no browser here? add --code <code>
openclaw mcp doctor seomatic --probe
openclaw gateway start

Troubleshooting: if openclaw skills list --eligible does not show seomatic, the key is missing; check skills.entries.seomatic.apiKey and restart. If it shows but OpenClaw ignores it, send /new: OpenClaw picks up skills when a session starts. For the MCP routes: openclaw mcp add, login and doctor --probe need the local gateway stopped, and a static Authorization header is ignored while auth is oauth, so use one or the other. The tools reach your agent as seomatic__<tool>. A scheduled job with a tool allowlist can lose MCP server tools on some runtimes, so run scheduled checks through the skill. Keys stay in your config or .env file, so never paste one into a chat.

Skill, MCP with an API key, or MCP with OAuth?

Route	Best for	How
SEOmatic skill	Most OpenClaw setups, on a laptop, a home server or a VPS	`npx skills add Minh42/seomatic-mcp -a openclaw -g`. Put your key under `skills.entries.seomatic.apiKey` in `~/.openclaw/openclaw.json`. The skill runs the `seomatic` CLI.
MCP server with an API key	Gateways that already use other MCP servers and want SEOmatic's tools listed natively	Put `SEOMATIC_API_KEY=smk_live_...` in `~/.openclaw/.env`. Add `mcp.servers.seomatic` to `~/.openclaw/openclaw.json` with the URL `https://app.seomatic.ai/api/mcp`, `transport: "streamable-http"` and the header `Authorization: "Bearer ${SEOMATIC_API_KEY}"`, then `openclaw gateway restart`.
MCP server with OAuth	No key to store, on a machine where a browser can reach the gateway	Stop the gateway, run `openclaw mcp add seomatic --url https://app.seomatic.ai/api/mcp --transport streamable-http --auth oauth`, then `openclaw mcp login seomatic` and `openclaw mcp doctor seomatic --probe`, and start the gateway again. No browser there? `openclaw mcp login seomatic --code <code>`. Or, with the gateway running, open Settings, MCP in the Control UI and choose Sign in.

Pick the skill. It is one command, it works on a headless server, and it reaches the same SEOmatic workspace as the MCP routes. Use the API-key MCP route if you prefer every tool listed in OpenClaw's MCP panel, or the OAuth route if you would rather store no key.

Fix SEO on Your CMS From OpenClaw

OpenClaw reads Google Search Console through SEOmatic, and the fixes you approve go live in your CMS. Pick your platform for the exact steps:

OpenClaw, nanoclaw or Hermes Agent: Which One Is This?

This page is about OpenClaw, the open-source personal agent with a gateway on your own machine or server and chat channels like Telegram, WhatsApp, Slack and Discord.

nanoclaw is a smaller, separate project built on the Claude Agent SDK that runs each agent group in its own container: nanoclaw SEO.
Hermes Agent is Nous Research's open-source agent, with its own MCP client and skills folder: Hermes Agent SEO.

All three reach the same SEOmatic workspace, so your free questions and your approvals are shared between them.

What Is Free and What Is Paid

Connecting is free, and so is the SEOmatic account behind it: no card. Free covers the diagnosis with no limit: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results.

Live market data, like keyword volumes, backlink profiles and competitor domains, uses free questions: 5 a month, plus a one-time 10 bonus questions when you connect Google Search Console. One question covers up to 5 lookups.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-Day Trial for $1, credited to your first payment. See pricing.

A scheduled OpenClaw check uses questions too: a Monday brief is usually two or three tool calls. The free allowance covers an occasional check; a weekly or daily routine needs a paid plan.

Nothing Changes on Your Site Without Your Approval

OpenClaw is always on and can act from a chat message, so the line is clear: it can stage work in SEOmatic, and only you can approve it. A staged change is a proposal: it says what will change and why, and in Approval mode nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. Approval happens in SEOmatic, not in Telegram or WhatsApp, so a forwarded message or a prompt hidden in a web page cannot approve a change for you. Your API key can be revoked in SEOmatic at any time.

Keep Exploring

Running a different self-hosted agent? See nanoclaw SEO, Hermes Agent SEO or Paperclip. Working in code? See Claude Code SEO. Learn what powers the answers: the Google Search Console integration, page indexing checks and the approval workflow. The commands the skill runs are in the SEOmatic CLI docs. All agents: AI SEO agents in every assistant.

Using another agent? See nanoclaw, Hermes Agent, Paperclip, or every AI agent.

Frequently Asked Questions

How do I connect SEOmatic to OpenClaw?

On the machine that runs your OpenClaw gateway, run npx skills add Minh42/seomatic-mcp -a openclaw -g. Create an API key in SEOmatic under Settings, AI Agents, API Keys, put it in ~/.openclaw/openclaw.json under skills.entries.seomatic.apiKey, and run openclaw gateway restart. Then message OpenClaw a question about your site.

Do I need a Google Cloud service account for OpenClaw SEO?

No. You connect Google Search Console to SEOmatic once with a normal Google sign-in. OpenClaw then reads your data through SEOmatic with one API key. There is no Cloud project, no service account and no JSON key file.

Should I use the skill or the MCP server?

Use the skill for most setups. It is one command and works on a headless server. Use the MCP server with an API key if your gateway already runs other MCP servers and you want SEOmatic's tools listed there. Both reach the same workspace and the same tools.

Why not use OpenClaw's OAuth sign-in for MCP?

You do not have to. OAuth works: stop the gateway, run openclaw mcp add with --auth oauth, then openclaw mcp login seomatic, and start the gateway again. An API key is simpler on a headless server and works the same way, through the skill or through the MCP config with an Authorization header.

Can OpenClaw message me about SEO on a schedule?

Yes. OpenClaw runs scheduled jobs, so you can ask it to send a Search Console brief every Monday or check your key pages each morning, and to message you only when something changed. Use the skill for these jobs: it runs as a command, so it does not depend on MCP tools reaching the job. Each check uses a few tool calls, so frequent checks need a paid plan.

Are the numbers real or made up?

Real. Every number comes from your own Google Search Console through SEOmatic, and answers state the exact date range, for example Oct 3 to Oct 9, 7 days. The skill tells OpenClaw never to fill gaps with guesses.

Is SEOmatic for OpenClaw free?

Yes. The skill and the SEOmatic account are free, with no card. Search Console reports, site audits and page checks are free with no limit. Live market data (keyword volumes, competitors, backlinks) uses free questions: 5 a month, plus a one-time 10 when you connect Search Console. Paid plans remove the limit and add agents that stage fixes, with a 14-Day Trial for $1, credited to your first payment.

Can it change my site without asking?

No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.

Can OpenClaw approve a fix from Telegram?

No. OpenClaw can stage a fix and send you the link, but approval happens in SEOmatic by you. That keeps a forwarded message or a hidden instruction on a web page from pushing a change live.

Does an approved fix actually go live on my site?

Yes. Once you approve, SEOmatic applies the change through your connected CMS, such as WordPress, Shopify, Webflow or Wix, stores the page's previous state, and lets you roll it back.

OpenClaw sees SEOmatic but never uses it. What now?

Send /new to start a fresh session, since OpenClaw loads skills when a session starts. Then check openclaw skills list --eligible shows seomatic, or, on the MCP route, stop the gateway and run openclaw mcp doctor seomatic --probe. If a scheduled job is the one that misses the tools, move it to the skill. Name SEOmatic in your first question to be sure.

Is OpenClaw the same as nanoclaw?

No. They are separate open-source projects. nanoclaw is a smaller agent built on the Claude Agent SDK that runs each group in its own container. SEOmatic works with both, with different setup steps.

SEOmatic in other AI agents

Same server, same tools, same approval rules. Pick the agent that fits the job.

Claude Cowork

Hand Claude Cowork the SEO grunt work: it pulls your real numbers, writes the report into your files, and stages fixes you approve.

Meta Muse

Connect SEOmatic with one message, sign in or hand Muse a key, then ask Muse about your site from the app or muse.ai.

Perplexity Computer

Give Perplexity Computer your real Search Console data, so its SEO projects start from your numbers.

Hermes Agent

Nous Research's open agent, wired to your real Search Console data with one hermes mcp add.

nanoclaw

SEO answers from your real Search Console, inside the nanoclaw group where your team already talks.

Manus

Add SEOmatic as a custom MCP server and Manus runs SEO tasks on your real Search Console data.

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