Easily create unique, SEO-optimized pages to attract local customers and drive more conversions.
Megha Goel | Last updated: January 13, 2025
A location page or geo-targed location page is a webpage specifically designed to target users searching for products or services in a particular geographic area. It provides information tailored to the location, such as the business address, contact details, services offered, and any location-specific content.
For example, a plumbing company might create separate location pages for “Plumbing Services in New York” and “Plumbing Services in Los Angeles” to attract local customers and improve their visibility in search engine results for those areas.
Location pages are critical for businesses looking to attract local customers or rank well in local search results.
Here’s why they matter:
• Improved Local SEO: They help your business appear in search results when users search for services near them, like “best coffee shop in [city].”
• Enhanced User Experience: By providing location-specific details, users can quickly find relevant information, such as directions, service availability, or local offers.
• Increased Conversions: Users searching for services in a specific area are more likely to convert since their intent is highly localized and actionable.
By creating optimized location pages, businesses can effectively reach their target audience and drive both online and offline engagement.
At SEOmatic, we simplify the process of creating effective location pages by providing a suite of powerful tools and resources.
Here’s how we help:
• Dynamic Content Creation with Variables: Use our variable system to automatically insert location-specific details like city names, regions, or ZIP codes into your content, ensuring every page feels tailored to its audience.
• Spin Syntax for Unique Content: Avoid duplicate content penalties with our built-in spin syntax, allowing you to create variations of your content while maintaining high-quality, readable pages.
• Generative AI for Personalized Pages: Generate unique, engaging, and SEO-optimized content for each location using our cutting-edge generative AI tools.
• Google Maps Integration: Easily embed Google Maps into your location pages to improve user experience and provide precise directions to your business.
• Comprehensive Location Datasets: Access our pre-loaded datasets for countries, regions, cities, and more, enabling you to create pages for any location in the world.
• Ready-to-Use Location Page Templates: Kickstart your project with our professionally designed templates, making it quick and easy to build location pages that rank and convert.
Table of Contents
Megha Goel
B2B Content Writer
Megha Goel is our Content Marketer at SEOmatic, combining her technical background as a former software engineer with her talent for creating clear, engaging content.
Steal our tested Location Page Template to attract hyperlocal traffic to your website.
Produce content 4x faster, from research to publishing, and save thousands of dollars by avoiding the need to hire a whole team
Will Hawkins
Marketing Director @Digi-Business UK
Nick Berns
Agency Owner @BlueLightWeb
Milan Motavar
Product Manager @Mastercard
Ben Farley
SaaS Founder @Salespitch
Tom Baker
CEO @Solarmate
Joseph Lee
CEO @Supademo
What should I include on a location page to engage local customers?
An engaging location page should include your business address, contact details, service area, and location-specific details like local testimonials, operating hours, and nearby landmarks. Adding a Google Maps embed, driving directions, and local promotions can further enhance user engagement and trust.
How can I optimize my location pages for local SEO?
To optimize for local SEO, include location-specific keywords in titles, headings, and meta descriptions. Use LocalBusiness schema markup to help search engines understand your content. Ensure NAP (name, address, phone number) consistency across all pages and external directories. Encourage customers to leave reviews and link to your location pages from other parts of your website.
How do I create unique content for each location page?
To make each location page unique, tailor the content to highlight services specific to that area, mention local landmarks or community involvement, and include customer testimonials from that location. Avoid copying and pasting content between pages; instead, customize each page to reflect the distinct characteristics of the location.
Today, I used SEOmatic for the first time.
It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.
Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)
Ben Farley
SaaS Founder, Salespitch
Add 10 pages to your site every week. Or 1,000 or 1,000,000.