Grok Bot Templates for SEO
9 always-on SEO bots that watch your Search Console, report only what changed, and stage the fixes for your approval. One paste sets each one up.
- Routines run on a schedule
- Quiet when nothing changed
- Nothing goes live until you click approve
The short answer
SEOmatic publishes 9 open-source Grok Bot templates for SEO: SEO Teammate, Agency Reporter, AI Visibility Watch, Content Planner, Local SEO Desk, Quick Wins Hunter, Technical SEO Monitor, Traffic Drop Watch, Weekly SEO Brief. Each one gives a Grok Bot its instructions, SEOmatic's SEO skills and scheduled routines. The bots read your real Google Search Console data through SEOmatic's MCP server and stage fixes that go live only after you approve them. Templates do not carry MCP logins, so you connect SEOmatic once (free, no card).
SEO Teammate
The all-round SEO bot: a Monday review, a daily traffic-drop watch and a Thursday striking-distance sweep on your Search Console data, with fixes staged for your approval.
Routines
- Weekly SEO review: weekly, Monday 09:00
- Traffic-drop watch: daily, 08:30
- Striking-distance sweep: weekly, Thursday 10:00
Skills
SEO Audit, Striking Distance Keywords, Traffic Drop Diagnosis, SEO Approval Workflow
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/seo-teammate.md 1. Rename yourself to "SEO Teammate" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Agency Reporter
Writes the monthly SEO report for each client from real Search Console data: results, what changed and whether it worked, AI search, next month.
Routines
- Monthly client report: monthly, 2nd, 09:00
Skills
SEO Client Report, SEO Audit, Traffic Drop Diagnosis
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/agency-reporter.md 1. Rename yourself to "Agency Reporter" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
AI Visibility Watch
Tracks how ChatGPT, Claude, Perplexity and Google AI Overviews describe your brand, which AI bots crawl you, and what changed.
Routines
- Weekly AI search report: weekly, Tuesday 09:00
Skills
AI Visibility, AI Citations, AI Crawler Check
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/ai-visibility-watch.md 1. Rename yourself to "AI Visibility Watch" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Content Planner
Plans what to write and what to update from your own Search Console data, then writes a brief for each piece.
Routines
- Monthly content plan: monthly, 1st, 10:00
Skills
Keyword Research, Content Refresh, Content Brief, Competitor Gap Analysis
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/content-planner.md 1. Rename yourself to "Content Planner" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Local SEO Desk
For local businesses: watches your Google Business Profile reviews, map-pack positions and local searches, and proposes the next fix.
Routines
- Monthly local check: monthly, 1st, 09:00
Skills
Local SEO, Google Indexing Check
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/local-seo-desk.md 1. Rename yourself to "Local SEO Desk" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Quick Wins Hunter
Finds keywords one push from page 1 and pages that rank but lose the click, every week, and stages the fixes for your approval.
Routines
- Weekly sweep: weekly, Thursday 10:00
- Approval nudge: weekly, Monday 11:00
Skills
Striking Distance Keywords, CTR Optimization, Internal Linking, SEO Approval Workflow
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/quick-wins-hunter.md 1. Rename yourself to "Quick Wins Hunter" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Technical SEO Monitor
Checks indexing, sitemaps, broken links and noindex leaks on your important pages every week, and stages fixes.
Routines
- Weekly technical check: weekly, Wednesday 08:00
Skills
Google Indexing Check, SEO Audit, Keyword Cannibalization
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/technical-seo-monitor.md 1. Rename yourself to "Technical SEO Monitor" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Traffic Drop Watch
Watches your Search Console every morning and only speaks when clicks fall, with the likely cause and what to check.
Routines
- Morning check: daily, 08:30
Skills
Traffic Drop Diagnosis, Google Indexing Check
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/traffic-drop-watch.md 1. Rename yourself to "Traffic Drop Watch" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Weekly SEO Brief
Every Monday, a five-line brief of what changed in your Google Search Console and what to do this week.
Routines
- Monday brief: weekly, Monday 09:00
Skills
Weekly SEO Report, Traffic Drop Diagnosis
Set up in one paste
Set yourself up from this template: https://github.com/Minh42/seomatic-mcp/blob/main/grok-bot/templates/weekly-seo-brief.md 1. Rename yourself to "Weekly SEO Brief" with the description in the file. 2. Replace your instructions with the Instructions block in the file. 3. Add the SEOmatic MCP server: https://app.seomatic.ai/api/mcp (Streamable HTTP, OAuth), and open the sign-in for me. 4. Add the skills listed in the file from https://github.com/Minh42/seomatic-mcp/tree/main/skills. 5. Create each routine in the file with its schedule and prompt, in my timezone. Then list what you set up and run the first routine once so I can see it work.
Before you add a template
Templates are a recipe, not a clone: the instructions, skills and routines travel, your logins never do. Connect SEOmatic's MCP server at https://app.seomatic.ai/api/mcp once per bot, and add it before any other custom server so tool discovery stays clean. Full setup, including token-only bots: SEOmatic for Grok Bot. Every skill the templates use: SEO agent skills.