Notion
Turn structured data into published pages on Notion — no exports or formatting needed.
Programmatic SEO for Ghost
Bulk-create and publish pages and posts directly to Ghost via the Admin API. Scale your content without leaving SEOmatic.
- Direct connection via Ghost's Admin API
- Publish pages and posts at scale with full SEO and social meta control
- Works with any Ghost theme — hosted or self-hosted
Ghost
About Integration
SEOmatic connects directly to Ghost via API. Create and publish programmatic SEO content at scale — no manual export or import needed.
Supported Content
- Pages
- Blog Posts
Pricing
All integrations are included in every plan. Plans start at $149/month. See pricing.
Requirements
A Ghost site running version 5.0 or higher, hosted on Ghost Pro or self-hosted. Administrator access required to create a custom integration and generate an Admin API Key.
Resources
Visit our blog to learn more about programmatic SEO and how it can help your business generate more traffic, leads, and sales.
Support Documents
Ghost Integration with SEOmatic
How to Connect Ghost with SEOmatic
SEOmatic connects to your Ghost site through the Admin API. Once connected, you can publish pages and blog posts at scale — each with unique, SEO-optimized content.
Step 1: Create a custom integration in your Ghost admin and grab your Admin API Key.
Step 2: In SEOmatic, go to Connections and select Ghost. Enter your domain and API key. SEOmatic validates everything automatically.
Step 3: Choose what to create — pages or blog posts — and build your content template using variables, AI, or both.
Step 4: Publish directly to your Ghost site. Content goes live instantly, or save as draft to review first.
Key Features for Ghost
Pages & Blog Posts
Create landing pages and blog posts at scale. Each with its own title, content, slug, excerpt, featured image, tags, and authors.
SEO Titles & Meta Tags
Set custom meta titles and descriptions for every page and post. Ghost applies them directly — no plugin needed.
Open Graph & Twitter Cards
Control how your content appears when shared. Set custom OG titles, descriptions, and images, plus separate Twitter card fields.
Schema Markup
Add JSON-LD structured data to any page or post. Use variables inside your schema to generate unique markup at scale.
Featured Images
Provide an image URL and SEOmatic uploads it to Ghost automatically. Add captions to featured images for extra context.
Tags & Authors
Assign tags and authors to your content. Tags can be created on the fly — authors are selected from your existing Ghost users. Both support multiple selections per post.
Visibility
Control who can see your content — public, members only, or paid members only. Perfect for gated content strategies.
Draft Mode
Publish content as drafts so you can review everything in Ghost before going live.
Drip Publishing
Roll out content gradually — daily, weekly, or monthly — in batches you control. Publish at a natural pace instead of all at once.
Custom Slugs
Set custom URL slugs for every page and post. Leave blank and Ghost generates one from the title automatically.
Custom Templates
Choose which Handlebars template file to use for each page or post — match your content to the right layout in your Ghost theme.
SEOmatic's Ghost integration gives you direct publishing access through the Admin API. Ghost's fast, lightweight architecture makes it an ideal foundation for content-heavy programmatic SEO campaigns.
Use Case 1: Glossary & Knowledge Base Pages for Ghost
Ghost's clean, content-first design makes it perfect for glossary pages and knowledge base articles at scale. Build topical authority and capture long-tail search traffic with unique definitions and explanations for every term.
Use Case 2: Comparison & Alternative Pages for Ghost
Create "X vs Y" and "best alternatives to X" pages that capture high-intent search traffic. Ghost's fast page speeds and clean markup give these pages an SEO edge — and SEOmatic generates the unique content at scale.
Use Case 3: Template & Free Tool Pages for Ghost
Publish hundreds of template gallery or free tool pages to attract top-of-funnel traffic. Each page targets a specific search query — driving organic visits from people actively looking for resources in your niche.
Frequently Asked Questions
Is Ghost a good choice for programmatic SEO?
Ghost is an excellent choice for programmatic SEO. It's open-source, extremely fast, and has no page limits on self-hosted installations. Ghost's clean code output and built-in SEO features give your pages a performance advantage in search rankings.
Does it work with both Ghost Pro and self-hosted?
Yes. SEOmatic works with both Ghost Pro and self-hosted Ghost installations. The integration uses the same Admin API regardless of your hosting setup.
Can I publish both pages and blog posts?
Yes. SEOmatic supports both pages and blog posts on Ghost. Each can have its own title, content, slug, excerpt, featured image, tags, authors, meta tags, and social cards.
Does Ghost support meta tags and structured data?
Yes. Ghost has built-in support for meta titles, descriptions, Open Graph tags, and Twitter cards — SEOmatic populates all of them automatically. You can also add JSON-LD schema markup to any page or post.
Can I publish as drafts?
Yes. SEOmatic can publish content as drafts so you can review everything in Ghost before making it live. Draft mode works with both single and bulk publishing.
Are there any page limits on Ghost?
Ghost does not impose page limits for self-hosted installations. Ghost Pro plans have tier-based limits, but they are generous enough for most programmatic SEO campaigns.
Explore Other Integrations
Discover how SEOmatic connects with other platforms to power your programmatic SEO.
Contentful
Publish structured content entries to Contentful at scale — directly from templates.
Strapi
Push content entries to your Strapi CMS at scale — API-driven and automated.
Sanity
Push structured content to Sanity at scale — automated and developer-friendly.
Storyblok
Push content entries to Storyblok at scale — visual editing meets bulk publishing.
Prismic
Publish structured content to Prismic at scale — slice-based and fully automated.
