Capture local clients effortlessly with our proven template designed to boost your visibility and drive hyperlocal engagement.
Megha Goel | Last updated: September 24, 2024
If your company offers services in more than one location, it is important to have landing pages for each location. These individual location pages help attract potential customers looking for local businesses by ensuring your company is visible in local Google search results. Our free location page template has been designed with SEO in mind. It provides a framework, for building location pages that perform well in search rankings offer details and attract new local customers to your business.
A location page is a dedicated webpage created to target a particular location where your business operates. It includes details such as business operating hours, local contact information, Google Maps, high-quality images, internal links, and customized content. The main goal of these location pages is to rank for local search terms and attract local traffic.
It’s likely that your digital agency has multiple locations or serves customers in different cities. You might be considering a strong location page strategy to enhance your local SEO. But you’re unsure if it will work. Or where to begin. Or how to build effective location pages.
You want a location page that
• Helps local customers find your business details
• Improves your visibility in local search results
• Provides relevant and unique content for each location
To achieve these goals, you need to create unique and useful location pages. Our proven location template will help you in gathering and structuring information for each local landing page, making it clear to both users and search engines what you offer and where you offer it.
You have decided to create dedicated landing pages for each location your digital agency serves. But now you are wondering what information should I put on my local landing pages? We have got you covered.
Here is what you must include:
• Clear and suitable headings: Start with an attractive heading that includes the location and the services offered. For example: “Digital Marketing Services in [City].” This not only helps with SEO but also lets your visitors know what they page is about.
• Business information and services: Provide the local business name, address, contact details, and integrated google map. Also, mention the services offered, including any specialities
• Testimonials and reviews: Build trust and credibility by offering customer testimonials and reviews specific to that location.
Remember, simply publishing your content isn’t enough. Adding internal links to your content is also important. Link your location pages with the rest of your site. You can do this by adding a section in your homepage footer that links to all the location pages.
Table of Contents
Megha Goel
B2B Content Writer
Megha Goel is our Content Marketer at SEOmatic, combining her technical background as a former software engineer with her talent for creating clear, engaging content.
Produce content 4x faster, from research to publishing, and save thousands of dollars by avoiding the need to hire a whole team
Nick Berns
Agency Owner @BlueLightWeb
Milan Motavar
Product Manager @Mastercard
Ben Farley
SaaS Founder @Salespitch
Tom Baker
CEO @Solarmate
Joseph Lee
CEO @Supademo
Nat Caesar
Head of Growth @Myndset
Is this location page template for me?
Yes, if you manage a local business with multiple locations, this template is perfect for you. It will help you create effective, optimized location pages that boost your local visibility and attract more clients.
Exactly how much content on each location page should be unique?
The short answer is 'as much as possible'. Aim for more than half of the page content to be unique to each location. However, a margin of 40% to 60% unique content is generally enough to justify having a separate URL for each location and demonstrate its value to Google.
How often should I update my location page?
Regular updates are crucial. Refresh the content periodically to keep it relevant, optimize for current local keywords, ensure the page remains user-friendly, and build local backlinks. Consistently monitor performance metrics to spot opportunities for improvement and keep your page performing well.
Today, I used SEOmatic for the first time.
It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.
Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)
Ben Farley
SaaS Founder, Salespitch
Add 10 pages to your site every week. Or 1,000 or 1,000,000.