ChatGPT SEO: An SEO Agent That Works Inside ChatGPT

People ask ChatGPT for SEO help every day and get answers that ignore their site. Connected to SEOmatic, the same questions get answered from your own data, and the conversation can end with a fix staged on your site.

Most ways to use ChatGPT for SEO start with a prompt and a pasted export, and ChatGPT fills the gaps with guesses: it cannot see your rankings, your clicks or which pages Google has indexed. With SEOmatic connected, it works from your data instead. A routine that works:

1. Connect once. Add SEOmatic as a connector (steps below) and connect Google Search Console. The first time ChatGPT needs it, it hands you a one-click link.
2. Ask about one job at a time. “Which pages get impressions but few clicks?” gets a sharper answer than “improve my SEO”.
3. Let ChatGPT write with the data in front of it. Titles, descriptions and content ideas get better when ChatGPT can see the queries and clicks behind a page.
4. Check whether ChatGPT names you. Ask which buyer questions AI engines answer without your brand, and who they name instead.
5. Approve instead of pasting. On paid plans, ask ChatGPT to stage the fix. It lands in SEOmatic as a proposal, and nothing changes on your site until you approve it.

Ask “Audit my site and rank the fixes by impact.” ChatGPT runs SEOmatic's site audit, which crawls up to 30 of your pages and finds what a single-page check cannot see: dead pages, broken internal links, duplicate titles and descriptions, missing descriptions, thin content, pages hidden from Google, canonical mismatches, redirects and slow pages.

For one page, paste its URL: ChatGPT scores it from 0 to 100 and lists its issues by severity. With Search Console connected, it can check the audit against your real clicks and impressions, so you fix the pages that matter first. Site audits are part of the free plan.

The other half of ChatGPT SEO is getting your brand named when buyers ask ChatGPT. SEOmatic's AI visibility scans ask ChatGPT, Claude and Google AI Overviews real buyer questions (Perplexity and other engines when you switch them on), then record which brands each answer names and which sources it cites. Any question that names your brand is dropped, so a mention is an engine choosing you unprompted.

Reading your results from ChatGPT is part of the free plan: ask “Which questions does ChatGPT answer without mentioning my brand, and who does it name instead?” On paid plans, the findings become tasks, like adding citable substance to the page that should answer a question competitors win, and you approve each one. AI visibility tracking explains the method.

Paste these into a new ChatGPT chat with SEOmatic enabled:

• “Summarize my Google Search Console performance for the last 28 days.”
• “Which pages get lots of impressions but few clicks, and why?”
• “Are any of my pages competing for the same keyword?”
• “Is https://example.com/pricing indexed by Google? If not, why?”
• “What topics am I getting impressions for without a page that targets them?”
• “Stage a better title and description for my page with the worst CTR.”

ChatGPT reaches SEOmatic's tools through the connector, which is an MCP server. The ones you will use most:

• Search Console performance and insights: clicks, impressions, CTR and position by query or page, period comparisons, keyword cannibalization, CTR outliers, brand vs non-brand, and a 16-month seasonality check.
• Indexing checks: whether Google has indexed a URL, and why not.
• Site audit and page analysis: a crawl of up to 30 pages, or a 0 to 100 score for one page with its issues by severity.
• AI visibility: your latest scan of the AI engines you track (ChatGPT, Claude and Google AI Overviews by default), the prompts where you were missed and who was named instead.
• Keyword research and backlinks: search volume, difficulty, keyword ideas and backlink profiles, on paid plans, with one free keyword preview per workspace.
• SEO tasks and campaigns: on paid plans, stage fixes and new content for your approval, and roll back an applied change.

Each tool says whether it is free or uses AI credits before ChatGPT calls it, and key tools show interactive cards in the chat: connect buttons, scan progress and approval buttons. The full list, with every parameter, is in the SEO MCP server reference.

1. You ask ChatGPT about your site.
2. ChatGPT calls SEOmatic's tools on your connected workspace: Search Console performance, insights like CTR outliers and cannibalization, page analysis or your AI visibility results.
3. It answers from those results and names the fix for anything it finds.
4. On a paid plan, you can ask it to stage that fix. The proposal lands in SEOmatic with the reason attached.
5. You approve it, and it goes live through your connected CMS, with the previous version kept for rollback.

Plans and upgrades are handled on seomatic.ai, never inside ChatGPT. When you reach the free limit, ChatGPT tells you so and points you to the plans page.

ChatGPT adds SEOmatic through Developer mode connectors. It takes about two minutes.

1. Turn on Developer mode. In ChatGPT, open Settings, then Apps, then Advanced settings, and enable Developer mode.
2. Create the connector. Open Settings, then Connectors, and choose Create. Name it SEOmatic and use the URL https://app.seomatic.ai/api/mcp.
3. Sign in with OAuth. Choose OAuth, then sign in or create a free SEOmatic account and approve access on the SEOmatic consent screen.
4. Enable it in a new chat. Start a new chat, open the tools menu and make sure SEOmatic is enabled for that conversation.
5. Ask your first question. Try “Summarize my Search Console performance for the last 28 days.”

On ChatGPT Business or Enterprise, ask your workspace admin to allow custom MCP connectors before you start.

Connecting is free, and so is the SEOmatic account behind it: no card. A free account answers 5 questions a month from your own data, plus 10 bonus questions once you connect Google Search Console. Each tool call counts as one question, so a big request can use a few.

Free covers the diagnosis: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results. Live market data, like keyword volumes, backlink profiles and competitor domains, is part of paid plans, with one free keyword preview per workspace.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-day free trial. See pricing.

ChatGPT can stage work in SEOmatic, never publish it by itself. A staged change is a proposal: it says what will change and why, and nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation.

Also a Claude user? See Claude SEO. Want answers on a schedule instead of on request? See Grok Bot. Explore the Google Search Console integration, AI visibility tracking, keyword cannibalization and page indexing. Building your own integration? The same tools are in the SEO API. All assistants: AI SEO agents in every assistant. Full reference: SEO MCP server docs.