Claude SEO: An SEO Agent That Works Inside Claude

Claude is great at SEO reasoning and blind to your site. Add the SEOmatic connector and Claude answers from your real Google Search Console data, runs SEO audits, reads your AI visibility, and on paid plans stages the fixes for you to approve, all in the same conversation.

In the Claude connectors directory, on web and desktop
Answers from your own Search Console, not guesses
Nothing goes live until you click approve

Connect Claude free

Claude

About SEOmatic for Claude

SEOmatic is a hosted MCP server that Claude connects to as a connector. Once connected, Claude can call SEOmatic's SEO tools on your own site: Search Console, audits, AI visibility and, on paid plans, the agents that stage fixes. One connection works on one SEOmatic workspace.

Last Updated

October 2026

Requirements

A Claude plan with connectors (pick SEOmatic from the directory, or add it as a custom connector) and a free SEOmatic account, which you can create during the connect step.

Pricing

Free to connect. Search Console, audits and page checks have no limit; market data uses 5 free questions a month (plus a one-time 10 when you connect Search Console). Paid plans add agents that stage fixes for your approval. See pricing.

Full Docs

Endpoint, auth, every tool and what it costs: SEOmatic MCP server docs.

Claude for SEO, Grounded in Your Own Data

What the Claude SEO Agent Does

Monthly Search Console Readout

Clicks, impressions, CTR and position for the month against the last one, with the pages and queries that moved the most.

Striking-Distance Keywords

Queries where you already sit on page 2 or low page 1, the cheapest traffic you are not getting yet.

Traffic-Drop Diagnosis

Which pages and queries lost the clicks, whether it is seasonal, and what to fix first.

AI Visibility Check

Where your brand shows up in AI answers from your latest scans, the prompts you are missing, and who wins them instead.

Title and Description Rewrites

On paid plans, Claude stages new titles and descriptions for pages that get seen but skipped. You approve each one.

Page Audits on Demand

Paste any URL and get its on-page issues ranked by impact, including noindex, canonical and redirect problems.

Claude is where marketers and founders already think out loud about their site. With SEOmatic connected, the thinking runs on your numbers instead of generic advice, and the answer can end in a fix you approve on the spot.

Example: Ask Claude About Your Site

An example on the Acme Plumbing demo site. You ask Claude:

“Which of my pages are closest to page 1 on Google?”

Claude calls SEOmatic:

gsc_insights: striking distance, Sep 14 to Oct 11 (28 days)
site_pages: on-page check of the top 3

Claude answers:

Three pages sit just off page 1 with real demand (Sep 14 to Oct 11, 28 days):

/water-heater-repair: position 9.4, 3,120 impressions, 1.1% CTR. The title never says "same day", which is how people search.
/drain-cleaning-cost: position 11.2, 2,480 impressions. No price range on the page.
/emergency-plumber: position 12.0, 1,960 impressions. Two pages compete for the same query.

Want me to stage new titles for all three? Nothing changes until you approve.

Also try:

“Why did my traffic drop last week?”
“Audit my homepage”
“Which AI answers skip my brand?”
“Which pages has Google not indexed?”

How to Use Claude for SEO

Most guides to Claude for SEO start with a prompt and a pasted export. That works for writing, but Claude is still guessing about your site: it cannot see your rankings, your clicks or which pages Google has indexed. Connecting SEOmatic closes that gap. A routine that works:

Connect once. Add the SEOmatic connector (steps below) and connect Google Search Console, so answers come from your own numbers.
Start from a starter workflow. SEOmatic adds three to Claude's prompt picker (the / menu or the plus button): seo-audit, striking-distance and traffic-drop. Each one runs a full tool flow on your site with no typing.
Ask about one job at a time. “Which pages lost clicks this month?” gets a sharper answer than “improve my SEO”.
Let Claude write with the data in front of it. Titles, descriptions and content briefs get better when Claude can see the queries and clicks behind a page.
Approve instead of pasting. On paid plans, ask Claude to stage the fix. It lands in SEOmatic as a proposal, and nothing changes on your site until you approve it.

Run a Claude SEO Audit

Pick the seo-audit starter workflow, or ask “Audit my site and rank the fixes by impact.” Claude runs SEOmatic's site audit, which crawls up to 30 of your pages and finds what a single-page check cannot see: dead pages, broken internal links, duplicate titles and descriptions, missing descriptions, thin content, pages hidden from Google, canonical mismatches, redirects and slow pages.

For one page, paste its URL: Claude scores it from 0 to 100 and lists its issues by severity. With Search Console connected, the seo-audit workflow grounds the audit in your real clicks and impressions, so the first fix on the list is the one that matters most. Site audits are part of the free plan.

Claude SEO Prompts That Use Your Real Data

Paste any of these into a new Claude chat with SEOmatic switched on:

“How is my site doing on Google this month compared with last month?”
“Which of my pages are closest to page 1, and what would move them?”
“Why did my organic traffic drop last week, and what should I fix first?”
“Audit my homepage and rank the fixes by impact.”
“Which questions do AI assistants answer without mentioning my brand?”
“Stage new titles for the pages with high impressions and low CTR.”

The Claude SEO Tools SEOmatic Adds

Claude reaches SEOmatic's tools through the connector, which is an MCP server. The ones you will use most:

Search Console performance and insights: clicks, impressions, CTR and position by query or page, period comparisons, keyword cannibalization, CTR outliers, brand vs non-brand, and a 16-month seasonality check.
Indexing checks: whether Google has indexed a URL, and why not.
Site audit and page analysis: a crawl of up to 30 pages, or a 0 to 100 score for one page with its issues by severity.
AI visibility: your latest scan of the AI engines you track (ChatGPT, Claude and Google AI Overviews by default), the prompts where you were missed and who was named instead.
Keyword research and backlinks: search volume, difficulty, keyword ideas and backlink profiles, from your free questions or your paid plan's credits.
SEO tasks and campaigns: on paid plans, stage fixes and new content for your approval, and roll back an applied change.

Each tool says whether it is free or uses AI credits before Claude calls it, and key tools show interactive cards in the chat: connect buttons, scan progress and approval buttons. The full list, with every parameter, is in the SEO MCP server reference.

How It Works, Step by Step

You ask Claude a question about your site in plain language.
Claude picks the SEOmatic tools it needs, for example Search Console performance and CTR outliers, and calls them on your connected workspace.
SEOmatic returns your real data plus its own analysis, such as brand vs non-brand split or cannibalization, and Claude turns it into an answer.
When the answer finds a fixable problem, Claude names the fix and offers to stage it. On a paid plan, saying yes stages it as a proposal in SEOmatic.
You review the staged change and approve it in the chat. It goes live on your site through your connected CMS, and it can be rolled back.

SEOmatic's agents also keep working after the chat ends: on paid plans, diagnosis, planning and visibility scans run on schedule, so the next conversation starts from fresh findings.

How to Connect SEOmatic to Claude

SEOmatic is in Claude's connectors directory, so there is no API key to copy. Setup takes about a minute.

Open Connectors. In Claude on the web or the desktop app, open Settings, then Connectors.
Add SEOmatic. Pick SEOmatic from the connectors directory, or choose Add custom connector, name it SEOmatic and use the URL https://app.seomatic.ai/api/mcp.
Sign in and approve. Click Connect, sign in or create a free SEOmatic account, approve access on the SEOmatic consent screen and pick your site.
Switch it on in a new chat. Start a new chat, open the tools menu in the message box and make sure SEOmatic is enabled for that conversation. This is the step people miss.
Ask your first question. Try “How is my site doing on Google this month?” and check the answer cites your real Search Console numbers.

Claude setup

Settings -> Connectors -> Add custom connector
Name: SEOmatic
URL:  https://app.seomatic.ai/api/mcp
Then click Connect and approve in the SEOmatic consent screen.

No Search Console yet? Claude will hand you a one-click link to connect it, and site audits and page analysis work without it.

Directory connector, custom connector or Claude Code?

Route	Best for	How
Directory connector	Most people, on claude.ai, the desktop app and mobile	Settings, Connectors, Browse connectors, search SEOmatic, Connect.
Custom connector	Team plans where an admin manages connectors, or when you want to paste the URL yourself	Settings, Connectors, Add custom connector, URL `https://app.seomatic.ai/api/mcp`.
Claude Code	Developers who want the fix made in the code	`claude mcp add --transport http seomatic https://app.seomatic.ai/api/mcp`. See Claude Code SEO.

Pick the directory connector. It is the same SEOmatic server as the other two, and Claude keeps it signed in across web, desktop and mobile.

Fix SEO on Your CMS From Claude

Claude reads Google Search Console through SEOmatic, and the fixes you approve go live in your CMS. Pick your platform for the exact steps:

Claude, Claude Code or Claude Cowork: Which One Is This?

This page is about Claude, the chat app at claude.ai and in the desktop and mobile apps.

Claude Code is Anthropic's coding agent in the terminal and your editor. Use it when the fix belongs in your code: Claude Code SEO.
Claude Cowork is the desktop agent that works through longer tasks across your files and apps: SEO with Claude Cowork.

All three connect to the same SEOmatic server, so your workspace, your free questions and your approvals carry across.

What Is Free and What Is Paid

Connecting is free, and so is the SEOmatic account behind it: no card. Free covers the diagnosis with no limit: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results.

Live market data, like keyword volumes, backlink profiles and competitor domains, uses free questions: 5 a month, plus a one-time 10 bonus questions when you connect Google Search Console. One question covers up to 5 lookups.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-day free trial. See pricing.

SEOmatic reports how many free questions you have left with every free answer, so you can ask Claude where you stand at any time.

Nothing Changes on Your Site Without Your Approval

Claude can stage work in SEOmatic, never publish it on its own say-so. A staged change is a proposal: it says what will change and why, and nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. The first full rewrite of a page, and any page you mark as protected, only releases after you have seen the staged content itself.

Keep Exploring

Working in code instead of chat? See SEO in Claude Code. Prefer ChatGPT or Muse? See ChatGPT SEO and Meta Muse. Learn what powers the answers: the Google Search Console integration, AI visibility tracking and the approval workflow. Building your own integration? The same tools are in the SEO API. All assistants: AI SEO agents in every assistant. Full reference: SEO MCP server docs.

Using another agent? See Claude Code, Claude Cowork, ChatGPT, or every AI agent.

Frequently Asked Questions

Can Claude do SEO?

Claude on its own can reason about SEO but cannot see your rankings, clicks or pages. With the SEOmatic connector, Claude reads your real Google Search Console data, audits your pages and checks your AI visibility, and on paid plans it can stage fixes on your site for you to approve.

Are the numbers Claude gives me real?

Yes, when they come from SEOmatic. Clicks, impressions, CTR and positions are read from your own Google Search Console at the moment you ask, and they come back with the exact date range they cover, so you can ask Claude to state it, for example Sep 14 to Oct 11, 28 days. Claude does not estimate them. Keyword volumes and backlink counts come from live market data on paid plans.

Is there a Claude SEO agent?

Yes. With the SEOmatic connector, Claude works as an SEO agent on your own site. On the free plan it reads your Search Console data, audits your pages and checks your AI visibility. On paid plans it also stages fixes that you approve, and SEOmatic's agents keep running diagnosis and visibility scans on schedule after the chat ends.

Can Claude run an SEO audit of my site?

Yes. Ask Claude to audit your site, or pick the seo-audit starter workflow in the prompt picker. SEOmatic crawls up to 30 of your pages and reports dead pages, broken internal links, duplicate or missing titles and descriptions, thin content, noindex pages, canonical mismatches, redirects and slow pages. Site audits are part of the free plan.

Should I use Claude or ChatGPT for SEO?

Use the one you already work in. Both connect to the same SEOmatic server, so they get the same tools, the same free allowance and the same approval rules. In Claude, SEOmatic is in the connectors directory. In ChatGPT, you add it under Plugins, +, Add custom MCP server (ChatGPT Plus or higher).

How do I connect SEOmatic to Claude?

Open Settings, then Connectors in Claude, pick SEOmatic from the directory (or add a custom connector with the URL https://app.seomatic.ai/api/mcp), click Connect and approve on the SEOmatic screen. Then, in a new chat, make sure SEOmatic is switched on in the tools menu.

Is SEOmatic for Claude free?

Yes, connecting and the SEOmatic account are free with no card. Search Console reports, site audits and page checks are free with no limit. Live market data (keyword volumes, competitors, backlinks) uses free questions: 5 a month, plus a one-time 10 when you connect Search Console. Paid plans remove the limit and add agents that stage fixes. You do need a Claude plan with connectors.

Can it change my site without asking?

No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.

I connected SEOmatic but Claude does not use it. Why?

The connector has to be switched on for each conversation. Start a new chat, open the tools menu in the message box, and turn SEOmatic on. Then ask a question about your own site.

Does it work in Claude Desktop?

Yes. The setup is the same in the Claude desktop app and on the web: Settings, then Connectors.

Does it work in Claude Code?

Yes. Claude Code connects to the same SEOmatic server with one command, claude mcp add --transport http seomatic https://app.seomatic.ai/api/mcp, so you can find what is costing clicks and fix it in the code in the same session.

SEOmatic in other AI agents

Same server, same tools, same approval rules. Pick the agent that fits the job.

ChatGPT

ChatGPT SEO on your real Search Console data, with fixes you approve in the same chat.

Gemini

Your real Search Console data in the Gemini app and in Gemini CLI, with fixes you approve.

Claude Code

One command connects your Search Console to the terminal, so Claude Code fixes SEO in the code.

Claude Cowork

Hand Claude Cowork the SEO grunt work: it pulls your real numbers, writes the report into your files, and stages fixes you approve.

Codex

Two commands give Codex your Search Console data, so it fixes SEO where the bug lives: in your code.

OpenAI dots

Your dot checks your real Search Console data every week and tells you only what changed. Fixes wait for your yes.

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