What the numbers on your dashboard mean
Updated
The four numbers at the top of Dashboard are Wins (extra clicks a month from changes we verified), Search clicks (28d), AI visibility and Awaiting approval. A dash means there is nothing to measure yet, usually because a connection is missing or no change has been measured.
The four numbers at the top#
| Number | What it means | If it shows a dash or 0 |
|---|---|---|
| Wins | Extra Google clicks a month from changes your agents made and SEOmatic verified against your own Search Console data. | A dash: no change has been measured yet. 0 clicks/mo: at least one change was measured, but none is a verified win yet. Measuring a title change takes about 2 weeks. |
| Search clicks (28d) | Your total Google clicks over the last 28 complete days, with the change versus the 28 days before. through shows the last day included. | A dash: Search Console is not connected, or no property is picked. |
| AI visibility | The share of your tracked questions where AI engines mention you in the latest scan, with the change in points. Changes only compare scans that used the same engines. | A dash: no AI visibility scan yet. scan overdue: the last scheduled scan is more than 12 hours late, for example because your credits ran out. |
| Awaiting approval | Tasks and campaigns your agents proposed that wait for your yes. | 0: nothing waiting right now. |
These numbers are not clickable. To dig in, use Search Visibility, AI Visibility or AI Agents in the sidebar.
Alerts above the numbers#
| Alert | What to do |
|---|---|
| Your agents are paused: the CMS connection is failing. | Click Check connection and fix it on the Connections page. Your agents resume on their own. See fix a broken connection. |
| Your agents are turned off. | Click Open settings and switch them on in Settings > AI Agents. |
| One change measured worse and is still live. (or several) | Click Review changes and undo the ones you disagree with. See changes that were undone or flagged. |
The rest of the page#
| Card | What it shows |
|---|---|
| Report, with Google and AI search tabs | Google: your clicks over the last 28 days, with dots where your agents made changes, and Clicks you're leaving on the table: your top 3 searches with missed clicks. AI search: your AI visibility over time. |
| Campaigns running | Up to 3 active campaigns, newest first, with progress such as 3 of 10 done. |
| Agent activity | What your agents shipped, newest first, with a status for each: In progress, Being measured by Google, Prepared for you, Done, Undone, Couldn’t complete. Click a row for details. |
| Insights | Short findings from the measurements, and what to expect: titles get a first verdict after about 2 weeks, content updates after about 4, new pages after about 3 months. |
| Getting started (right column) | Your setup checklist. It counts 5 required steps: Create your account, add your site, Connect your site, Ask SEO Copilot a question and Start your AI agents. The two Google steps are optional and not counted. The card disappears when the 5 are done. |
| Needs your approval (right column) | Your top 3 waiting tasks, ranked by value, with an Approve button each. See the full plan opens the board. |
On Free, the top of the page shows your plan in 3 steps instead: Your plan, from your Search Console data, with up to 5 read-only fix cards. See the Free plan.
Around the page#
- The bell at the top right lists every decision waiting on you, across all your workspaces. Click a row to open it. See the Needs you list.
- The panel at the bottom of the sidebar shows your plan, days left in your trial, and bars for AI Credits, Workspaces and, on plans with more than 1 seat, Team. A bar turns amber at 70% and red at 90%.
- Banners at the very top flag something blocking your agents, such as Your agent can't publish yet. when your website is not connected.
- Why do the last 2 to 3 days never show?
- Google finalizes search data 2 to 3 days late. SEOmatic only counts complete days, so the window ends on the most recent complete one.
- It says <strong>No Search Console data yet.</strong> but I connected it.
- The workspace may have no property picked, or the wrong one. See Search Console shows no data.
- What does <strong>Ahead of the pack</strong> mean?
- It compares your AI share of voice with other sites SEOmatic measures, anonymously. It only shows when there are enough sites to compare.
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