Read Your Search Visibility Report
Updated
Search Visibility shows your Google clicks, impressions, click rate and average position, straight from Search Console. Open Search Visibility > Overview in the sidebar. It works on every plan, including Free, and never uses credits.
It needs Google Search Console connected and a property picked. If the page asks you to connect or to choose a property, see connect Google Search Console.
Overview#
| Number | What it means |
|---|---|
| Clicks | How many times people clicked your site in Google results. |
| Impressions | How many times your site appeared in Google results. |
| CTR | Click rate: clicks divided by impressions. |
| Avg position | Your average rank in Google results, weighted by impressions. Lower is better: 1 is the top. |
- Each number shows the change versus the period before. Click a number to chart it.
- Pick Last 7 days, Last 28 days or Last 90 days at the top. The default is 28 days.
- The caption says through a date. Google finalizes its data 2 to 3 days late, so the most recent days are never included.
- By device and Top countries at the bottom split your clicks.
- Once your agents have shipped changes, a line on the chart shows their measured effect, for example an estimated number of extra clicks a month, or results within normal variation so far.
Position went up while clicks grew?
A higher Avg position number means you rank lower on average. This often happens when you start showing for many new searches on page 2 or 3. Your clicks are the number that matters.
Keywords#
Search Visibility > Keywords lists the searches that bring you traffic, up to 500.
- Keyword Positions groups them: Top 3, positions 4 to 10, Page 2 and 21+, with how many quick wins are one page away from page 1.
- Filter with All, Page 2, Top 10, Branded and Non-branded, or type in Filter keywords….
- Page 2 is where quick wins are: searches where you almost reach page 1.
- Branded means the search contains your brand name. It is an estimate. If the branded filters are greyed out, SEOmatic does not know your brand name yet.
- Each row has Clicks, Impressions, CTR, Position with its change, and a weekly Trend.
Top Pages#
- Search Visibility > Top Pages lists the pages Google sends you traffic to, up to 500.
- Page Health counts pages as Growing, Stable or Declining, based on weekly clicks.
- Decaying shows pages that lost 30% or more of their clicks over the last 4 weeks, compared with the 4 weeks before (pages with at least 20 clicks before).
- Expand a row to see the top 10 searches that page ranks for, under Ranks for.
Why the Numbers Can Differ From Search Console#
- Time lag. SEOmatic stops at Google's last complete day. Search Console's own screens can include newer days that are not final yet.
- Refresh. SEOmatic keeps your numbers for up to 1 hour before asking Google again, so a brand-new connection or a new day can take up to an hour to show.
- Row limit. The Keywords and Top Pages tables show your top 500.
- A different property. If the numbers look far off, check which property this workspace uses. See Search Console shows no data.
- It says <strong>Couldn't load Search Console data</strong>.
- Click Try again once. If it keeps failing, Google probably no longer accepts your connection: the Owner or an Admin opens Settings > Integrations and clicks Reconnect.
- Can my teammates see this?
- Yes. Everyone in the workspace sees the same data, read through the workspace owner's Google connection.
- Does this include ChatGPT and other AI answers?
- No. Search Visibility shows Google search results from Search Console. How ChatGPT, Claude and Google AI Overviews answer your buyers is tracked on AI Visibility. See what GEO is and how SEOmatic tracks it.
- Does this page cost credits or need a paid plan?
- No. Search Visibility is free on every plan.
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