Statistics Page Template

A statistics page collects the numbers people look for on one topic, each with its source and year. Writers, journalists and AI answers cite these pages, which is why they earn links for years. The pages that win add at least one number nobody else has: data from your own product or customers.

The most common mistake is a list of recycled numbers copied from other statistics pages, often years out of date. Link every number to its original source, label its year, remove numbers older than 3 years, and add one number of your own.

The template runs top to bottom in this order. Each block is there for a reason: search, trust, AI answers or conversion.

• Breadcrumb: A /statistics/ hub if you publish several. One great page beats five thin ones.

• Hero With Count, Source and Date: The count, the fact that you have your own data, and a date. Those three things are why someone links to you instead of the next list.

• Top Stats First: The 3 to 5 numbers most people came for, each one sentence with its source. These are the lines AI answers quote.

• Table of Contents: Jump links by question. Long stat pages are scanned, not read.

• Stat Sections: Each stat: the number, one line of context, the source linked, the year. Group them under question headings.

• Chart of Your Own Data: One chart of your own data, with the source under it: Source. Charts get embedded, and each embed is a link.

• Method: Sample size, period, how you counted. Writers check this before they cite you.

• How to Cite: A ready-to-copy credit line. Make it easy to link to you.

• FAQ: The questions writers and AI chats ask. Each answer starts with a number.

Publish only when:

• Every number links to its original source and shows its year.

• At least one number is your own data, with how you got it.

• Numbers older than 3 years are removed or clearly labelled.

The one thing that matters most: Original data gets cited; recycled numbers do not. Add one number only you have and the page earns links for years.