Steal Our Tested Solution Page Template to Address Your Ideal Customer Profile

A solutions page is a dedicated webpage that showcases specific solutions to the problems faced by your target audience. It focuses on the benefits of these solutions and encourages visitors to take action, like signing up for a trial or asking for more information.

These pages are outcome-driven. They show how your products can effectively solve challenges based on the visitor's industry, team, or role. For example, the hero section of the solutions page could say, 'Discover how our product enables <ICP> to achieve <benefit>.'

Many B2B businesses find it challenging to create effective solutions pages. They often give visitors too much information or not enough, which can leave potential customers confused. While solutions pages don’t have to be lengthy, they do need a solid foundation to be effective.

You want a solutions page that:

• Encourages visitors to take further action

• Presents content in an easy-to-navigate format

• Addresses the specific pain points of your ideal customer profile (ICP)

By focusing on these key elements, you can create effective solutions pages that guide your audience. Our reliable solutions page template gives you a simple framework to help you write clear and engaging content that resonates with your visitors and drives conversions.

Asana's solution hub generates around 5,000 organic traffic sessions each month. It also ranks for over 180 keywords in the top 10 search results. By building a well-structured solutions page, you too can attain similar ranking success and attract more potential customers to your site.

Here is what you must include:

• Solution overview: Provide a clear and concise summary of the solution. Explain what the solution is, who it’s for, and how it addresses specific challenges faced by your target audience.

• Solution benefit: Highlight the key benefits of your solution. Focus on how it can solve problems, improve processes, or create value for your customers.

• Customer success stories: Include testimonials or case studies that showcase real-life examples of how your solution has helped other customers. These stories provide social proof and build trust with potential buyers.

Organize your solutions pages around your product landing pages as part of a topic cluster, using the product landing page as the central pillar. This approach allows you to interlink various page types—such as solutions pages, product pages, and help documentation. The result is a seamless user experience that adds value to your content.