Digi-Business UK Successfully Boosts Local Rankings for Their Client

Digi-Business UK is a seasoned SEO and content marketing agency with over 20 years of experience in helping small and medium-sized enterprises (SMEs) thrive online. Their mission is to increase organic traffic and revenue through innovative digital marketing strategies tailored to each client’s needs.

Hayes & Finch, a supplier of church-related products, approached Digi-Business UK intending to improve their search rankings and organic traffic through targeted keyword searches. Digi-Business recognized the keyword 'church supplies' had high competition at the national level. However, the agency also identified a significant opportunity to dominate the local search market across UK regions where competition was much lower. By doing so, they could increase Hayes & Finch’s visibility and drive more sales through improved rankings in local searches.

Specific Challenges:

• Scaling Across 800 Local Areas: To rank across 800 towns and cities in the UK, each needing an optimized, location-specific page, was challenging. Manual page creation would be too slow and costly.

• Budget Constraints: Maximizing the client’s budget while maintaining quality and relevance for each location-specific page required an innovative, efficient solution.

Digi-Business UK employed a two-step solution:

1. Mass Content Generation with SEOmatic:

Instead of creating each of the 800 location-specific pages manually, Digi-Business UK leveraged SEOmatic, a tool designed for programmatic SEO. SEOmatic enabled them to:

• Automate the creation of over 500 unique, geo-specific pages on WordPress for cities across the UK.

• Integrate AI-powered templates to ensure each page included local, relevant content (e.g., “church-supplies-in-{{location}}”) that was both unique and informative.

2. Scheduled Content Drip Strategy:

By gradually publishing these optimized pages, Digi-Business UK prevented a potential overload of content, which could be flagged by search engines. This approach ensured each page received optimal indexing and ranking time on Google.

Examples of Published Pages:

• Church Supplies in Bedford

• Church Supplies in England

• Church Supplies in Blackburn with Darwen

After deploying SEOmatic, Hayes & Finch’s ranking for relevant transactional keywords in local areas across the UK showed immediate results:

• High rankings achieved: Most of the pages reached the top three search positions within just one week.

• Optimized budget: SEOmatic enabled Digi-Business to create hundreds of location-specific pages rapidly, reducing manual effort and optimizing the client’s budget.

• Increased revenue potential: Hayes & Finch saw a rise in local search traffic, directly impacting their bottom line through increased visibility and sales conversions.

Building on their success with programmatic SEO, Digi-Business UK is ready to expand this approach to help more clients grow local traffic and revenue. Tools like SEOmatic have opened new doors, enabling Digi-Business to scale quickly and provide tailored, effective solutions across various industries.