Digi-Business UK Successfully Boosts Local Rankings for Their Client

Digi-Business UK is a seasoned SEO and content marketing agency with over 20 years of experience helping small and medium-sized enterprises (SMEs) succeed online. Their mission is to increase organic traffic and revenue through creative digital strategies tailored to meet each client’s unique needs.

Digi-Business UK partnered with Hayes & Finch, a company specializing in church-related products, to help them improve search rankings and increase sales by focusing on local SEO across the UK.

While national competition for 'church supplies' was extremely high, local competition in specific towns and cities was much lower. This presented a clear opportunity to dominate local search markets for these transactional keywords.

The challenge was to rank in 800 UK towns and cities for the specific keyword pattern 'church supplies in {{ City }} by building local area pages tailored to each location. This approach required a focus on leveraging the lower competition in these regions to help Hayes & Finch stand out and improve their visibility in local searches.

Specific Challenges:

1. Scaling Content Creation: To rank across 800 towns and cities in the UK, each needing an optimized, location-specific page, was not an easy task. Manual page creation would be too slow and costly.

2. Budget Constraints: To make the most of the client's budget while ensuring each location-specific page was high-quality and relevant.

To execute a scalable, high-quality solution, many businesses rely on these common approaches:

• Manual page creation with spreadsheets: A common approach involves using spreadsheets to write the content, apply variable logic with Excel formulas, and then import everything into WordPress using tools like WP All Import. While this method offers some level of automation, it remains labor-intensive, prone to errors, and difficult to scale effectively for a large number of pages.

• Outsourcing content creation: Others turn to freelancers or agencies to handle the workload externally. While this can reduce internal effort, it’s often expensive, time-consuming, and inconsistent in terms of content quality and SEO optimization.

After evaluating these options, Digi-Business chose SEOmatic because it was the perfect fit for the client’s needs. Its compatibility with WordPress made it easy to implement, and it allowed them to create a template and use AI to make each page unique with geo-specific information. This approach enabled the team to scale quickly, generating hundreds of optimized pages, all while staying within the client’s budget.

Why SEOmatic was the solution of choice

Digi-Business UK used SEOmatic to help Hayes & Finch dominate local search rankings with a straightforward process:

1. Prepare a Dataset: Finding city-specific datasets was straightforward, using resources like government websites or platforms such as Kaggle. These datasets provided the foundation for creating localized content by including essential variables like city names and details.

2. Create a Content Template: A flexible content template was created using the dataset variables to dynamically generate city-specific pages. Generative AI enhanced each page by ensuring the content was unique, avoiding duplicate content penalties. To add geo-specific relevance, an embedded Google Map (via iframe) was included on each page.

3. Drip Publish Content Pages were drip-published at a steady rate of 10 per day to avoid being marked as spam and to manage the website’s crawl budget effectively. This gradual approach allowed search engines to index the pages organically, ensuring steady growth in visibility and traffic.

Examples of Published Pages:

• Church Supplies in Bedford

• Church Supplies in England

• Church Supplies in Blackburn with Darwen

Each page strategically targeted 'zero-search-volume keywords' that nevertheless proved highly transactional, drawing in users with purchase intent.

After deploying SEOmatic, Hayes & Finch quickly achieved top-three search rankings across UK cities, establishing themselves as a trusted provider of “church supplies” locally.

1. Fast Results and High Rankings: Digi-Business UK achieved rapid results, with most pages ranking in the top three positions within two weeks. This success significantly boosted local visibility for Hayes & Finch, connecting them with more potential customers.

2. Significant Time and Cost Savings: Digi-Business UK drastically reduced the time and cost of creating location-specific pages. Here’s a comparison:

• Manual Creation:

 Time: 500 pages × 0.5 days per page = 250 workdays 
 Cost: 500 pages × $50 per page = $25,000 

• With SEOmatic:

 Time: All 500 pages created in just 2 days 
 Savings: 248 workdays and $24,750 saved 

By automating page creation, Digi-Business UK saved over 99% of the time and costs, freeing up resources for strategic growth.

3. Increased Revenue Potential: Higher rankings brought more purchase-ready visitors to Hayes & Finch’s site, driving a rise in inquiries and conversions. This improved local visibility translated into direct revenue growth, demonstrating the effectiveness of a targeted, scalable SEO approach.

Fast Results with Local SEO: Contrary to the belief that SEO is a slow process, this strategy for creating location-specific pages proved otherwise. Hayes & Finch achieved top-three rankings across multiple cities in just a two weeks, demonstrating the effectiveness of programmatic SEO.

Efficient and Cost-Effective Solution: This method drastically reduced time, avoided errors, and saved significant costs compared to traditional manual approaches. It allowed Digi-Business UK to work faster and more efficiently while achieving high-quality outcomes.

Scalable and Repeatable Process: By leveraging this approach, Digi-Business UK now has a scalable SEO blueprint to replicate for future projects, enabling them to easily deliver impactful results for other clients.