Create convincing customer success stories with our proven template designed to boost sales, build trust, and increase customer loyalty.
Megha Goel | Last updated: September 24, 2024
In B2B SaaS, sales cycles are long and involve multiple decision-makers. Building trust and credibility with potential customers is essential. This is why you must showcase your product’s value through real-world examples.
A well-crafted customer stories page can make your business more appealing and boost your chances of closing deals. With our free solutions page template, you’ll get access to a step-by-step guide for creating a compelling customer stories page that fosters strong, lasting relationships with your clients.
A customer story page is a webpage that shows how a customer used your product or service to solve a problem. Its main purpose is to prove that your product has helped customers overcome challenges and reach their goals. These pages are important in the consideration stage of the sales funnel because they provide real-life examples that show, rather than just tell, how your product works.
Unlike case studies, which are data-driven, formal, and in-depth, customer stories are narrative, relatable, and personal. Customer stories connect emotionally with your audience, making it easier for potential customers to see themselves using your product.
Your customer stories page can be a powerful asset for your sales and marketing efforts. However, telling a great customer story can be challenging. The story should give a genuine account of how your product solves customer problems, and at the same time, shouldn’t feel like ‘marketing’.
You want a customer stories page that
• Helps prospects see the value of what you offer
• Influences businesses to make smart buying decisions
• Confirms buyers decision to invest in your product
To meet these goals, you need well-thought-out customer stories pages. Our proven customer stories page template will guide you in gathering and organizing customer information. It will make it clear to your prospects and current users how your product stands out from your competitors.
A Gartner study found that 87% of customer stories fail to demonstrate ROI, highlighting a gap in impactful storytelling. This makes it hard for companies to win new business. Creating strong customer success story pages is important for showing value. These stories help potential customers see the benefits of your product and feel confident in their choice.
Here is what you must include:
• Real Customer Testimonials: Do customer interviews and share video testimonials to enhance authenticity and engagement. These testimonials should show their genuine satisfaction and point out specific benefits of your product.
• Before-and-After Scenarios: Talk about the challenges the customer was facing before using your solution and how you helped them overcome those problems.
• Relatable Stories: Share personal narratives that connect emotionally with your audience. Highlight real-life experiences and insights from your customers, focusing on how your solution made a difference in their lives.
Don't stop at just creating a customer stories page; leverage these success stories to promote your services on social media, feature them in blog posts, or include them in newsletters. The more you share, the more chances of people noticing you.
Table of Contents
Megha Goel
B2B Content Writer
Megha Goel is our Content Marketer at SEOmatic, combining her technical background as a former software engineer with her talent for creating clear, engaging content.
Produce content 4x faster, from research to publishing, and save thousands of dollars by avoiding the need to hire a whole team
Nick Berns
Agency Owner @BlueLightWeb
Milan Motavar
Product Manager @Mastercard
Ben Farley
SaaS Founder @Salespitch
Tom Baker
CEO @Solarmate
Joseph Lee
CEO @Supademo
Nat Caesar
Head of Growth @Myndset
Is this customer story page template for me?
Yes, if you want to showcase the success of your product through real customer experiences, this template is perfect for you. It’s designed to help businesses create compelling customer stories that resonate with potential clients and build trust in your offerings.
How will this template help build trust and credibility?
This template provides a framework for creating authentic customer stories that emphasize real-world benefits and outcomes. It includes best practices, guidelines, and step-by-step instructions to effectively showcase the effectiveness of your product, helping to build trust and credibility with potential customers.
Can I use this template to build multiple customer story pages?
Absolutely! This template is versatile and can be adapted to create multiple customer story pages. You can tailor each page to showcase different customers, industries, or use cases, allowing you to effectively target various audiences and enhance your marketing efforts.
Today, I used SEOmatic for the first time.
It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.
Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)
Ben Farley
SaaS Founder, Salespitch
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