Grok Bot SEO: Routines That Watch Your Search Console

SEO is a monitoring job: rankings drift and chances show up on their own schedule. A Grok Bot with SEOmatic runs routines that read your real Search Console data every week, catch traffic drops, find keywords one step from page 1, and on paid plans stage fixes that wait for you.

One URL as a custom MCP server, OAuth sign-in
Ready-made routines that only speak up when something changed
Fixes are staged for your approval, never pushed

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Grok Bot

About SEOmatic for Grok Bot

SEOmatic is a hosted MCP server that your Grok Bot adds as a custom MCP server, or from Connect apps. The open-source SEOmatic template gives the Bot its instructions, an SEO audit skill and three scheduled routines.

Last Updated

October 2026

Requirements

An x.ai Bot and a free SEOmatic account. The Bot signs in with OAuth; if it only accepts a token, create an API key in Settings, AI Agents, API Keys and store it as a Bot secret.

Pricing

Free to connect, with 5 questions a month from your own data (plus 10 once you connect Search Console). Paid plans add agents that stage fixes for your approval. See pricing.

Full Docs

Endpoint, auth, every tool and what it costs: SEOmatic MCP server docs.

SEOmatic in Grok Bot

What SEOmatic Does in Grok Bot

Weekly SEO Review

Every Monday at 09:00: last week against the week before, the pages and queries that moved, and what to do about them.

Daily Traffic-Drop Watch

Every morning at 08:30: a quiet check that only messages you when a page or query drops enough to matter.

Striking-Distance Sweep

Every Thursday at 10:00: keywords sitting just off page 1 and the pages that could win them.

Index Health After a Change

After a redesign or a batch of redirects, a daily check of which URLs Google still has, dropped or never picked up.

SEO Audit Skill

Ask the Bot for an audit any time and it runs the full audit, grounded in your Search Console data and ranked by impact.

Fixes Waiting for You

On paid plans, the Bot stages the fixes it finds and tells you they are ready to approve in SEOmatic.

A chat assistant answers when you remember to ask. A Bot with routines asks for you. That is what Grok Bot does best with SEOmatic: the recurring checks nobody gets to, run on a schedule, reported only when there is something worth your time.

Example: Ask Grok Bot About Your Site

An example on the Acme Plumbing demo site. You ask Grok Bot:

“Run my weekly SEO review.”

Grok Bot calls SEOmatic:

gsc_performance: Oct 5 to Oct 11 (7 days) vs Sep 28 to Oct 4 (7 days)
gsc_insights: drops and striking distance

Grok Bot answers:

Weekly review, Oct 5 to Oct 11 (7 days) against the 7 days before. Clicks: 1,018, down 4%.

Drop: /emergency-plumber lost 61 clicks (-27%). Position slipped from 4.2 to 6.8 for "emergency plumber" after a competitor's new page.
Quick win: /drain-cleaning-cost sits at 10.7 for "drain cleaning cost" with 740 impressions this week.
Steady: /water-heater-repair held position 6.1.

Want me to stage a refresh for /emergency-plumber? It waits for your approval in SEOmatic.

Also try:

“Save this as a Monday routine”
“Check for traffic drops every morning”
“Which pages are closest to page 1?”
“Audit my site”

SEO Prompts to Try in Grok Bot

Once SEOmatic is connected, try these in your Bot before you switch the routines on:

“Which of my pages are closest to page 1?”
“Compare last week's Search Console performance with the week before.”
“Did any page lose more than a fifth of its clicks this week?”
“Every morning this week, check whether my redirected URLs are indexed.”
“Run an SEO audit of my site and rank the fixes by impact.”
“Stage fixes for the two biggest problems you found.”

How It Works, Step by Step

You connect SEOmatic once, as a custom MCP server or from Connect apps, and sign in with your own account.
You give the Bot the template's instructions, the SEO audit skill and the routines you want.
Each routine runs on its schedule, in your timezone, and calls SEOmatic for your Search Console data and analysis.
The Bot compares the results with the previous run and only messages you when something changed.
On a paid plan, the Bot can stage the fixes it finds. You approve them in SEOmatic before anything goes live.

How to Connect SEOmatic to Grok Bot

About two minutes for the SEOmatic connection, ten for the whole Bot with routines. The template lives at github.com/Minh42/seomatic-mcp/tree/main/grok-bot.

Add the MCP server. Ask the Bot, or open Plugins, to add a custom MCP server with the URL https://app.seomatic.ai/api/mcp, Streamable HTTP and OAuth. Or select Connect apps in the sidebar (on mobile, tap your avatar), search SEOmatic and add it.
Sign in. Open the sign-in link the Bot sends, sign in or create a free SEOmatic account, and approve access for the workspace the Bot should work on.
Check the tools loaded. Ask the Bot “What tools do you have from SEOmatic?” and confirm the SEOmatic tools are listed.
Run one job by hand. Ask “Which of my pages are closest to page 1?” and check the answer cites your real Search Console numbers and dates.
Add the routines. Paste the template's INSTRUCTIONS.md into the Bot's instructions, then add the weekly review, the daily drop watch and the striking-distance sweep.

Grok Bot setup

# Ask the Bot, or open Plugins, and add a custom MCP server:
#   URL:  https://app.seomatic.ai/api/mcp
#   Transport: Streamable HTTP   Auth: OAuth
# Token-only? Store an SEOmatic API key as a Bot secret
# and send it as: Authorization: Bearer smk_live_...

# Or, from Connect apps (sidebar; on mobile, your avatar):
#   search SEOmatic, add it, then Authorize in your browser

Adding several custom servers? Add SEOmatic first and confirm its tools load before you add the others: one stuck custom server can stop tool discovery for all of them. Full template: github.com/Minh42/seomatic-mcp/tree/main/grok-bot.

Custom MCP Server, Connect Apps or the Full Template?

Route	Best for	How
Custom MCP server	Every Bot, today. OAuth sign-in, or a token	Ask the Bot, or open Plugins, and add a custom server with URL `https://app.seomatic.ai/api/mcp`, Streamable HTTP, OAuth. Token-only: store an API key as a Bot secret and send it as a Bearer header.
Connect apps	Bots where SEOmatic shows in Connect apps	Or select Connect apps in the sidebar (on mobile, tap your avatar), search SEOmatic, add it, then Authorize in your browser. It shows under Installed.
Routine template	A complete SEO teammate: instructions, a skill and three routines	Follow github.com/Minh42/seomatic-mcp/tree/main/grok-bot, after connecting with one of the routes above.

Start with the custom MCP server, then add the template's routines. It works in every Bot today, and Connect apps reaches the same SEOmatic server. The routines are what turn the Bot from something you ask into something that checks for you.

Fix SEO on Your CMS From Grok Bot

Grok Bot reads Google Search Console through SEOmatic, and the fixes you approve go live in your CMS. Pick your platform for the exact steps:

Grok Bot, Grok Build or grok.com: Which One Is This?

All three come from xAI. This page is about Grok Bot, the always-on cloud agents that run routines on a schedule and message you with results.

Grok Build is xAI's coding agent in the terminal. Use it when the SEO fix belongs in your code: Grok Build SEO.
grok.com and the Grok app are the chat assistant. They answer questions; they do not run your SEOmatic routines.

Grok Bot and Grok Build connect to the same SEOmatic server, so your workspace, free questions and approvals carry across.

What Is Free and What Is Paid

Connecting is free, and so is the SEOmatic account behind it: no card. A free account answers 5 questions a month from your own data, plus 10 bonus questions once you connect Google Search Console. Each tool call counts as one question, so a big request can use a few.

Free covers the diagnosis: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results. Live market data, like keyword volumes, backlink profiles and competitor domains, is part of paid plans, with one free keyword preview per workspace.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-day free trial. See pricing.

Routines draw on the same allowance as any other question. The weekly review fits a free account for a light start; the daily watch and the sweeps are what paid plans, with no question limit, are for.

Nothing Changes on Your Site Without Your Approval

A Bot that runs on a schedule is exactly where approval matters most, so it never gets to skip it. A staged change is a proposal: it says what will change and why, and nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. The template's instructions also tell the Bot to report and stage, never to approve.

Keep Exploring

Want the fix in your code? See Grok Build. Other always-on agents: Meta Muse and Perplexity Computer. Prefer to ask on demand? See Claude or ChatGPT. Explore weekly replanning, content decay and rank tracking. All assistants: AI assistants. Full reference: MCP docs.

Using another agent? See Grok Build, OpenAI dots, Meta Muse, or every AI agent.

Frequently Asked Questions

How do I connect SEOmatic to Grok Bot?

Ask your Bot, or open Plugins, to add a custom MCP server with the URL https://app.seomatic.ai/api/mcp, Streamable HTTP and OAuth, then finish the SEOmatic sign-in in your browser. Or select Connect apps, search SEOmatic and add it.

Can Grok do SEO?

Grok can reason about SEO, but without your data it guesses. A Grok Bot with SEOmatic connected reads your real Search Console data on a schedule, flags drops and quick wins, and on paid plans stages fixes for you to approve.

Where does the SEOmatic plugin come from?

Grok Bot installs plugins from the Cursor Marketplace, where SEOmatic is listed. The plugin connects the hosted SEOmatic server with OAuth, so there is no key to paste.

What if my Bot only accepts a token?

Create an API key in SEOmatic under Settings, AI Agents, API Keys, store it as a Bot secret, and send it as the header Authorization: Bearer followed by the key. Do not paste the key into a chat message.

Is it free?

Connecting and the SEOmatic account are free with no card. A free account answers 5 questions a month plus 10 bonus questions once you connect Search Console. Routines use the same allowance, so daily routines fit a paid plan, which has no question limit.

What routines does the template include?

Three: a weekly SEO review on Mondays at 09:00, a daily traffic-drop watch at 08:30, and a striking-distance sweep on Thursdays at 10:00. You can change the times to suit you.

Why do I have to connect SEOmatic again after installing the template?

Grok Bot templates copy the instructions, skills and routines, but not custom MCP servers or anyone's login. Each installer connects SEOmatic with their own account, which keeps every Bot on its owner's data.

The Bot says it has no SEOmatic tools. What should I check?

Ask the Bot which tools it has from SEOmatic. If none are listed, the sign-in did not finish: reconnect SEOmatic (the custom server, or the plugin under Installed) and finish the sign-in. If you added other custom servers at the same time, remove them, confirm SEOmatic loads, then add them back one at a time.

Will the Bot message me every day?

Only when something changed. The routines compare each run with the last one, and the daily drop watch stays quiet unless a page or query falls enough to matter.

Can it change my site without asking?

No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.

Is Grok Bot the same as Grok Build?

No. Grok Bot runs in the cloud on a schedule and messages you. Grok Build is xAI's coding agent in your terminal, and it installs SEOmatic with grok plugin commands. Both reach the same SEOmatic workspace.

SEOmatic in other AI agents

Same server, same tools, same approval rules. Pick the agent that fits the job.

OpenAI dots

Your dot checks your real Search Console data every week and tells you only what changed. Fixes wait for your yes.

Claude

Claude SEO on your real Search Console data, with fixes you approve in the same chat.

Claude Code

One command connects your Search Console to the terminal, so Claude Code fixes SEO in the code.

Claude Cowork

Hand Claude Cowork the SEO grunt work: it pulls your real numbers, writes the report into your files, and stages fixes you approve.

ChatGPT

ChatGPT SEO on your real Search Console data, with fixes you approve in the same chat.

Codex

Two commands give Codex your Search Console data, so it fixes SEO where the bug lives: in your code.

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