Local SEO Skill for AI Agents
Your agent checks your Business Profile reviews, local positions, the city searches your site earns and the website signals, then names the biggest constraint.
- Your own Business Profile data
- Local positions for real service searches
- No fake reviews, no stuffed names
Skill
seomatic-local-seo v1.0.0
Needs
SEOmatic's MCP server (free account)
Works In
Claude Code, Claude, Cursor, Codex, Gemini CLI, OpenClaw, Hermes Agent, Grok Bot and any agent that reads Agent Skills
Source
SKILL.md on GitHub, MIT license
Last Checked
October 2026
Inside the Local SEO Skill
The Short Answer
The SEOmatic local SEO skill teaches an AI agent to review local search for your business from your own connected data: rating and review count per Google Business Profile location, local positions for your main service and city keywords, the local queries your website earns in Search Console, and whether your name, address, phone and LocalBusiness markup match. It names the single biggest local constraint. SEOmatic can stage LocalBusiness markup and location pages built on your own layout, and nothing goes live until you click approve.
What You Get
The biggest local constraint first, usually reviews, a missing location page or inconsistent business details, then the rest ranked.
Ask Your Agent
Once the skill is installed, ask in your own words. For example:
- "How is my business doing in Google Maps?"
- "Review my local SEO and tell me what to fix first."
- "Do I need a page for each city I serve?"
How the Skill Works
- The profile
- Local positions
- Local queries on the website
- The website signals
- Report
Every number comes from a tool result with its exact date range. The skill never estimates a figure it could read.
Tools It Uses
| Tool | What it reads or does | Cost |
|---|---|---|
local_presence | Local Business Presence | Free questions or AI credits |
gsc_performance | Search Console Performance | Free |
site_pages | Site & Page Analysis | Free |
keyword_research | Keyword Research | Free questions or AI credits |
campaign_manage | SEO Campaigns & Content | Free to stage; paid plan, your approval |
task_manage | SEO Tasks | Free to stage; paid plan, your approval |
All from SEOmatic's MCP server. Parameters and full cost rules: MCP tool reference.
Install the Skill
One command installs it in Claude Code, Cursor, Codex, Gemini CLI, OpenCode and other agents that read Agent Skills. Then connect SEOmatic's MCP server at https://app.seomatic.ai/api/mcp and sign in (free, no card). In Claude on the web or desktop, upload the skill folder as a zip under Settings, Capabilities, Skills. Setup for every agent: AI assistants.
npx skills add Minh42/seomatic-mcp --full-depth --skill seomatic-local-seoNothing Goes Live Without You
By default, nothing changes on your site until you approve it. A fix is staged as a proposal that says what will change and why. Approved fixes run within seconds, the page's previous state is stored, and any edit to an existing page can be rolled back. A rollback refuses to overwrite edits someone made since. Changes that could take a page out of Google, like a noindex, need an extra confirmation.
Run It on a Schedule
This skill is part of the Local SEO Desk Grok Bot template, which run it on a schedule and only speak when something changed. All templates: SEO skills and templates.
More SEO Skills
Frequently Asked Questions
Does it create city pages for every town?
No. Only for places the business really serves, with something specific to say. Pages with only the city name swapped can hurt.
Can it get me more reviews?
It tells you when reviews are the constraint and how you compare. Asking real customers is the fix; the skill never suggests fake reviews or review gating.
Is the Local SEO skill free?
The skill is free and open source (MIT). Connecting is free with no card. Search Console reports, page checks and 30-page site audits are free, as often as you like. Live market data (keyword volumes, competitors, backlinks) uses free questions: 5 a month, plus a one-time 10 when you connect Search Console, and one question covers up to 5 lookups. Staging and publishing fixes is part of paid plans, which start with a 14-day trial.
Which AI agents can use it?
Any agent that reads Agent Skills (SKILL.md): Claude Code, Claude on the web and desktop, Cursor, Codex, Gemini CLI, OpenCode, Kiro, OpenClaw, Hermes Agent, Grok Bot and more. It installs with one command: npx skills add.
Do I need SEOmatic's MCP server?
Yes. The skill tells your agent how to do the job; SEOmatic's MCP server gives it your real data and the tools. Connecting is free: add https://app.seomatic.ai/api/mcp to your agent and sign in.