SEO with Claude Cowork

Claude Cowork is good at long, boring tasks that span many files: exactly what SEO reporting is. Connect SEOmatic and Cowork reads your Google Search Console data, audits your pages, and writes the result into a doc or spreadsheet in your folder. On paid plans it also stages the fixes, and nothing goes live until you approve.

No terminal: add one connector in the Claude desktop app
Reports land in your own folder as docs and spreadsheets
Nothing goes live until you approve

Connect Claude Cowork free

Claude Cowork

About SEOmatic for Claude Cowork

SEOmatic is a hosted MCP server that Claude Cowork connects to as a connector. Cowork can then call SEOmatic's SEO tools on your own site and combine the results with your local files: a CSV of URLs, a draft in a folder, last month's report.

Last Updated

October 2026

Requirements

The Claude desktop app on a paid Claude plan with Cowork, and a free SEOmatic account, which you can create during the connect step. No terminal, no API key.

Pricing

Free to connect. Search Console, audits and page checks have no limit; market data uses 5 free questions a month (plus a one-time 10 when you connect Search Console). Paid plans add agents that stage fixes for your approval. See pricing.

Full Docs

Endpoint, auth, every tool and what it costs: SEOmatic MCP server docs.

SEOmatic in Claude Cowork

What SEOmatic Does in Claude Cowork

Weekly SEO Brief, Written for You

Clicks, impressions and position against the previous week, the pages that moved, and what to do about them, saved as a doc you can forward.

Audits Across Many Pages

Crawl up to 30 pages and get a spreadsheet of duplicate titles, missing descriptions, thin pages, noindex leaks and broken internal links.

Content Refresh Plans

Find pages losing clicks over the last 90 days, check what is on them, and write a ranked refresh plan with a reason for each page.

Check Your Own Lists

Drop a CSV of URLs in a folder, like a redirect map after a relaunch, and Cowork checks each one against Google's index, 50 at a time.

Client-Ready Reports

For freelancers and agencies: a monthly readout per site, with the exact date range on every number, ready to send.

Fixes You Approve

On paid plans, Cowork stages titles, descriptions and content updates in SEOmatic. You approve each one before it touches your site.

Cowork shines when a task has many steps and ends in a file. SEO work is full of those: pull the numbers, check the pages, compare with last time, write it up. With SEOmatic connected, every step runs on your real data.

Example: Ask Claude Cowork About Your Site

An example on the Acme Plumbing demo site. You ask Claude Cowork:

“Write a content refresh plan for my service pages and save it in my SEO folder.”

Claude Cowork calls SEOmatic:

gsc_performance: pages, Jul 13 to Oct 10 vs Apr 14 to Jul 12 (90 days each)
site_pages: on-page check of 6 service pages
Wrote SEO/refresh-plan-october.docx

Claude Cowork answers:

Saved refresh-plan-october.docx in your SEO folder. I compared Jul 13 to Oct 10 with Apr 14 to Jul 12 (90 days each). Three pages lead the plan:

/water-heater-repair: 298 clicks, down from 412. Position held, so the drop is CTR: the title and description are the fix.
/drain-cleaning-cost: 2,480 impressions at position 11.2, and no price range on the page. Add one, plus a short FAQ.
/emergency-plumber: steady, but 340 words. Worth expanding with service areas and response times.

Want me to stage the title and description for #1? You approve it in SEOmatic before anything changes.

Also try:

“Make a spreadsheet of every page with no meta description”
“Write my weekly SEO brief into a doc”
“Check which URLs in redirects.csv are indexed”
“Which AI answers skip my brand?”

SEO Prompts to Try in Claude Cowork

Paste these into a Cowork task once SEOmatic is connected. Give Cowork a folder to work in so it can save the result.

“Write my weekly SEO brief for the last 7 days into a doc in my SEO folder. Only tell me what changed.”
“Audit my site and save the issues as a spreadsheet, one row per page, sorted by impact.”
“Find the pages that lost the most clicks over the last 90 days and write a refresh plan for the top five.”
“Check every URL in redirects.csv against Google's index and list the ones that are not indexed.”
“Make a one-page monthly report for my client, with the date range on every number.”
“Find pages created in the last month that have no meta description, and stage descriptions for them.”

How It Works, Step by Step

You give Cowork a task in plain language, and a folder to work in.
Cowork plans the steps and calls the SEOmatic tools it needs: Search Console performance, insights, indexing checks, page analysis or your AI visibility results.
SEOmatic returns your real data, with the date range for every number, plus its own analysis such as CTR outliers and cannibalization.
Cowork combines it with your files and writes the result where you asked: a doc, a spreadsheet, a draft.
If a fix is worth making, Cowork offers to stage it. On a paid plan it lands in SEOmatic as a proposal, and you approve it before it goes live through your connected CMS.

On paid plans, SEOmatic's own agents keep running diagnosis and visibility scans on schedule, so the next Cowork task starts from fresh findings.

How to Connect SEOmatic to Claude Cowork

Cowork uses custom connectors, so setup is a few clicks in the Claude desktop app. About a minute, with no API key and no Google Cloud project.

Open Cowork's connectors. In the Claude desktop app, switch to the Cowork tab, then open Customize, then Connectors.
Add a custom connector. Click the plus button, choose Add custom connector, name it SEOmatic and paste https://app.seomatic.ai/api/mcp.
Sign in to SEOmatic. Sign in or create a free SEOmatic account, approve access on the SEOmatic consent screen and pick your site.
Connect Search Console. If your workspace has no Search Console yet, Cowork hands you a one-click link the first time it needs your data.
Give Cowork its first task. Try “Write my weekly SEO brief for the last 7 days into a doc in my SEO folder.”

Claude Cowork setup

# Option 1: custom connector (recommended)
Claude desktop app > Cowork > Customize > Connectors > + Add custom connector
Name: SEOmatic
URL:  https://app.seomatic.ai/api/mcp
# Sign in to SEOmatic, approve, pick your site. No API key.

# Option 2: already connected SEOmatic in Claude?
# It shows up in Cowork too. Nothing to add.

# Option 3: plugin (connector + 20 SEO skills)
Customize > Plugins > Add marketplace: Minh42/seomatic-mcp
Then install: seomatic

Already use SEOmatic in Claude on the web? The same connection works in Cowork, so you can skip straight to your first task.

Custom connector, directory connector or plugin?

Route	Best for	How
Custom connector	Most Cowork users who have not connected SEOmatic yet	Cowork tab, Customize, Connectors, plus button, Add custom connector. URL `https://app.seomatic.ai/api/mcp`, then sign in.
Directory connector	People who already connected SEOmatic in Claude on the web	Nothing to do: connectors you add in Claude also show up in Cowork. See Claude SEO.
Plugin	Weekly SEO work: the connector plus 20 SEO skills, including the weekly brief	Customize, Plugins, Add marketplace `Minh42/seomatic-mcp`, then install seomatic.

Pick the custom connector, unless SEOmatic is already connected in your Claude account, in which case it is already there. Add the plugin later if you want Cowork to follow SEOmatic's own playbooks for audits and weekly briefs.

Fix SEO on Your CMS From Claude Cowork

Claude Cowork reads Google Search Console through SEOmatic, and the fixes you approve go live in your CMS. Pick your platform for the exact steps:

Claude Cowork, Claude or Claude Code: Which One Is This?

This page is about Claude Cowork, the agent in the Claude desktop app that works through longer tasks across your files, folders and connected apps, with no terminal.

Claude is the chat app. Use it for a quick question or a quick approval: Claude SEO.
Claude Code is the coding agent for your terminal and editor. Use it when the fix belongs in your site's code: Claude Code SEO.

All three use the same SEOmatic server and workspace, so a connector added in one Claude surface, your free questions and your approvals carry across.

What Is Free and What Is Paid

Connecting is free, and so is the SEOmatic account behind it: no card. Free covers the diagnosis with no limit: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results.

Live market data, like keyword volumes, backlink profiles and competitor domains, uses free questions: 5 a month, plus a one-time 10 bonus questions when you connect Google Search Console. One question covers up to 5 lookups.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-day free trial. See pricing.

Search Console reads and audits are free with no limit, so a weekly brief from your own data costs nothing. Free questions only cover live market data, and one question covers up to 5 lookups in a Cowork task. Paid plans add agents that stage fixes.

Nothing Changes on Your Site Without Your Approval

Cowork can write files on your computer, but it cannot publish to your site on its own. A staged change is a proposal: it says what will change and why, and nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. What Cowork writes into your folders is a draft for you; what reaches your site is only what you approve in SEOmatic.

Keep Exploring

Want a quick answer instead of a long task? See Claude SEO. Fixing SEO in code? See Claude Code SEO. Other agents for longer tasks: Manus and Perplexity Computer. Learn what powers the reports: the Google Search Console integration, the site audit and the approval workflow. All assistants: AI SEO agents in every assistant. Full reference: SEO MCP server docs.

Using another agent? See Claude, Claude Code, Manus, Perplexity Computer, or every AI agent.

Frequently Asked Questions

How do I connect SEOmatic to Claude Cowork?

In the Claude desktop app, open the Cowork tab, then Customize, then Connectors. Click the plus button, add a custom connector named SEOmatic with the URL https://app.seomatic.ai/api/mcp, and sign in to SEOmatic. If you already connected SEOmatic in Claude, it is already available in Cowork.

Can Claude Cowork do SEO?

On its own, Cowork can organize files and write, but it cannot see your rankings or clicks. With SEOmatic connected, it reads your real Google Search Console data, audits your pages, checks your AI visibility, and writes the results into your files. On paid plans it can stage fixes for you to approve.

What is Claude Cowork?

Claude Cowork is Anthropic's agent in the Claude desktop app for longer, multi-step work across your files, folders and connected apps. It runs on the same kind of agent loop as Claude Code, without a terminal.

Do I need a terminal or an API key?

No. You add SEOmatic as a connector in the Claude desktop app and sign in with your SEOmatic account. No command line, no API key and no Google Cloud project.

Can Cowork write a weekly SEO report for me?

Yes. Ask it to write your weekly SEO brief for the last 7 days into a doc in a folder you choose. It pulls clicks, impressions and position from Search Console, compares them with the week before, and names the exact dates. Installing the SEOmatic plugin adds a weekly-brief skill that keeps the format the same each week.

Are the numbers in the report real?

Yes. They come from your own Google Search Console through SEOmatic, and every number carries its date range, like Jul 13 to Oct 10, 90 days. You can open Search Console and check any of them.

Is SEOmatic for Claude Cowork free?

Yes, connecting and the SEOmatic account are free with no card. Search Console reports, site audits and page checks are free with no limit. Live market data (keyword volumes, competitors, backlinks) uses free questions: 5 a month, plus a one-time 10 when you connect Search Console. One question covers up to 5 lookups. Cowork itself needs a paid Claude plan.

Can it change my site without asking?

No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.

Does Cowork publish the fixes, or only write them down?

On paid plans, approved fixes go live on your site through your connected CMS, such as WordPress, Webflow, Shopify or Wix. Cowork stages the fix in SEOmatic, you approve it, and SEOmatic applies it and keeps the previous version for rollback.

I added the connector but Cowork does not use it. What should I check?

Open Customize, then Connectors, and check that SEOmatic is listed and switched on. If it asks you to sign in, finish the SEOmatic sign-in. Then start a new task and mention SEOmatic or your site by name in the request.

Is Claude Cowork the same as Claude or Claude Code?

No. Claude is the chat app, Claude Code is the coding agent for your terminal and editor, and Cowork is the desktop agent for longer tasks across files. All three connect to the same SEOmatic server, so one SEOmatic account works in each.

SEOmatic in other AI agents

Same server, same tools, same approval rules. Pick the agent that fits the job.

Meta Muse

Connect SEOmatic with one message and a sign-in link, then ask Muse about your site from the app, the web or WhatsApp.

Perplexity Computer

Give Perplexity Computer your real Search Console data, so its SEO projects start from your numbers.

OpenClaw

Your self-hosted OpenClaw, answering SEO questions from real Search Console data in the chat app you already use.

Hermes Agent

Nous Research's open agent, wired to your real Search Console data with one hermes mcp add.

nanoclaw

SEO answers from your real Search Console, inside the nanoclaw group where your team already talks.

Manus

Add SEOmatic as a custom MCP server and Manus runs SEO tasks on your real Search Console data.

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