Fix Drupal SEO from Claude Cowork

Claude Cowork is built for work that runs without you watching, so it suits a recurring check on your Drupal site: compare your nodes against Search Console every week, speak up only when something moved, and stage the fix. Nothing reaches Drupal until you approve it, and SEOmatic writes it through Drupal's JSON:API.

You: Every Monday, check my Drupal site and flag pages that lose clicks.

Claude Cowork: This week's check: from Sep 13 to Oct 10 (28 days), /services/sewer-line-inspection had 980 impressions and 7 clicks at position 9.1 for "sewer line inspection". That is a low click rate for page one, so the title is the first thing to test: it reads "Sewer Line Inspection". I staged a new title, "Sewer Line Camera Inspection: Cost and What We Check", to be written to the node's meta title, through Metatag if your site runs it. It waits for your approval, and I will report the verdict once the change has had time to settle.

An example on a demo site; your numbers come from your own Search Console.

Enable the JSON:API module (it ships with core) and install Simple OAuth. In Drupal, go to Configuration, then Simple OAuth, and create a Consumer. Give it a user with permission to write content, then copy the Client ID and Secret. The full walkthrough, with every screen, is on the Drupal integration page.

In the Claude desktop app, open the Cowork tab, then Customize, then Connectors. Click the plus button, add a custom connector named SEOmatic with this URL, and sign in to SEOmatic.

Other ways to connect are on the Claude Cowork page.

Paste any of these into Claude Cowork. It answers from your data and stages the fix; you approve it before it reaches Drupal.

• “Find Drupal pages Google has not indexed and tell me why.”
• “Which pages rank 5 to 15 and could reach the top three?”
• “Stage new meta titles for nodes with high impressions and low CTR.”

More that work well in Claude Cowork:

• “Make a spreadsheet of every page with no meta description”
• “Write my weekly SEO brief into a doc”
• “Check which URLs in redirects.csv are indexed”

After you approve, SEOmatic writes the change through Drupal's JSON:API and checks that it is live. Then it measures the result against the page's own baseline and your site's trend: 14 days after a title change, 28 after a content refresh, 90 after a new page. Each change is marked verified, ineffective or regressed, and a low-risk change that loses traffic is rolled back on its own. Ask Claude Cowork "Did my Drupal title changes work?" and it answers from those verdicts.

Drupal sites differ enormously in which contributed modules they run, so agents check what your content types and modules actually provide before they write, and tell you about the rest instead of guessing at your field set.

Every field, limit and safeguard is on the Drupal integration page.

Drupal

A Drupal site with the JSON:API module enabled (it ships with core) and the Simple OAuth module installed. You create a Consumer under Configuration > Simple OAuth whose user has permission to write content, then paste its Client ID and Secret. Meta fields additionally need the Metatag module.

Claude Cowork

The Claude desktop app on a paid Claude plan with Cowork, and a free SEOmatic account, which you can create during the connect step. No terminal, no API key.

Claude Cowork works the same way on WordPress, Webflow, Shopify, Ghost, Blogger, Wix, Squarespace, Framer, BigCommerce, HubSpot CMS, Contentful, Strapi, Sanity, Next.js, Lovable, GitHub, Craft CMS.