Should I Claim My Business in ChatGPT, and What Does SEOmatic Do with It?
Updated
What Businesses in ChatGPT Is#
Since 10 November 2026, a business can claim its listing in ChatGPT from Business Hub (chatgpt.com/business-hub), correct what ChatGPT shows about it, and read aggregated insights: mentions, website clicks, profile views and discovery topics over 7 or 28 days. Eligible US ecommerce and online-service businesses can also publish a Business Agent. It is a beta, it is free at launch, and there is no API. OpenAI's own guide is Setting up your business on ChatGPT.
Claiming does not change ChatGPT's answers
OpenAI states that a claimed profile does not guarantee more visibility and gives no control over ChatGPT's recommendations. Whether ChatGPT names you is decided by what it can read and cite on the web, most of all your own website.
Who Can Claim Today#
| Your business | Can you claim? |
|---|---|
| Online business (ecommerce, SaaS, online service) | Yes, wherever ChatGPT is available and a verification method is supported. You can add a listing if ChatGPT has none. |
| Local store, restaurant, clinic, trade with a US address | Yes, if ChatGPT already shows a listing for that location. You cannot add a new one yet. |
| Local business outside the United States | Not yet. OpenAI says more markets and categories will follow. |
| Several locations | Each location is claimed on its own. Claiming the brand does not claim its locations. |
| Agency acting for a client | Only as a teammate the client adds from Business Hub, with your own ChatGPT account. The policy requires the owner or an authorized representative to claim. |
How to Claim, Step by Step#
- Sign in to ChatGPT and open Business Hub. Search your business name and pick the listing that matches. If you received a claim invitation by email, open its link and sign in with the address that received it.
- Prove you represent the business with one of: a code by text or call to the business phone number, a code to a business email on your domain, a DNS TXT record on your domain (ChatGPT gives you the type, host and a value that starts with
openai-business-claim=), or a Shopify store connection. DNS changes can take a while to appear before Verify domain succeeds. - Wait for OpenAI's review. You are told by email, and you can withdraw the claim while it is pending.
- Complete identity verification with Persona: a government ID, and business registration details that must match your official records exactly. Until this passes you cannot publish edits, see insights or create an agent.
- Fill the profile: name, category, a description of up to 300 characters, website, hours, location, contact, photos and logo, and for online businesses your delivery and return policies. Edits are reviewed before they publish, and a published profile cannot be deleted.
Have this ready before you start
Access to your business phone or domain DNS, a government ID, your registration or tax number as it appears on official records, your logo and a cover photo, and the 300-character description written out. The full checklist is in our guide Claim your business in ChatGPT.
What SEOmatic Does, and Does Not#
| SEOmatic | You |
|---|---|
| Asks ChatGPT, Claude and Google AI Overviews your buyers' questions every week and records who they name and which pages they cite (AI Visibility > Prompts and Citations) | Claim and edit the ChatGPT profile yourself in Business Hub. SEOmatic never signs in to ChatGPT or Business Hub for you |
| Shows the Invisible and Weak questions, and the Trust sources engines consult card: directories and review sites the engines cite instead of you | Read your Business Hub insights next to these. The Hub gives counts; SEOmatic gives the questions and sources behind them |
| Your agents add answer passages, citable facts and FAQ sections to your pages, propose new articles, check that AI search bots can read your site, and prepare your brand ID card for your homepage | Approve the changes, or let safe ones go live in Assisted mode with an Undo link |
| Reads your Google Business Profile, when connected, so your hours, address and phone on your site match what you already publish | Keep the same name, address, phone and hours in Business Hub as on your site and Google profile |
Why this split: in our scans, ChatGPT named the business asked about in 19% of local answers, and in 98% of the answers where it cited that business's own website. The profile fixes what ChatGPT shows once it has decided to name you. The pages decide whether it does. See what is GEO and ChatGPT recommends my competitor.
What to Check After You Claim#
- Facts match. Name, address, phone, hours and website are the same in Business Hub, on your site and on your Google profile. Mismatches are what AI assistants get wrong first.
- Policies exist on your site. The delivery and return policy you enter should match live pages on your site, which is what ChatGPT reads and cites.
- AI search bots are allowed. Your robots.txt lets OAI-SearchBot in. Your agents check this and prepare the lines if not; see let AI crawlers read your site.
- Clicks are tracked. Links from ChatGPT carry
utm_source=chatgpt.com. Business Hub's click count does not confirm a visit; your analytics does.
- Can SEOmatic claim or manage my ChatGPT profile?
- No. There is no API, and OpenAI's policy requires the owner or an authorized representative to claim. SEOmatic prepares what you need and measures the result.
- Does the ChatGPT profile replace my Google Business Profile?
- No. Google Business Profile still decides the map pack and carries your reviews. ChatGPT cites Google Maps pages more than any other single site in local answers, so keep the Google profile complete first.
- My business is not in the United States and ChatGPT shows no listing. What now?
- If you sell online, you can add a listing in Business Hub. If you are a local store or service, wait for OpenAI to open your market, and work on your website and your citations in the meantime; those decide whether ChatGPT names you at all.
- Will I see which questions ChatGPT mentions me for in Business Hub?
- No. Insights are aggregated and show no prompts or conversations. The Prompts page in SEOmatic shows each tracked question, who each engine named and what it cited.
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