Claim Your Business in ChatGPT: Step by Step

Part of our free local SEO checklist. For what to do once the profile is yours, read how to get your business on ChatGPT.

Who Can Claim Today

Businesses in ChatGPT opened in beta on 10 November 2026 (OpenAI). You must own the business or be authorised to represent it (policy). Availability depends on the type of business, the country and the verification methods on offer:

Before You Start: Have This Ready

• A way to verify: access to the business phone that takes texts or calls, an email on your business domain, access to your domain's DNS settings, or admin access to your Shopify store.
• For the identity check: a government ID, and your business registration or tax number exactly as it appears on official records. Mismatches between the name or address you give and those records are the common reason a Persona check fails.
• For the profile: your logo, a cover photo, your category, a description of up to 300 characters, your hours, and for an online business your delivery policy and return policy as they appear on your site.
• The same facts everywhere. Compare your website and your Google Business Profile first. Whatever you enter here should match them to the digit.

Step 1: Find Your Listing in Business Hub

1. Sign in to ChatGPT with the account that will manage the business. You do not need a paid plan, an Ads account or an Enterprise agreement.
2. Open Business Hub from the sidebar or at chatgpt.com/business-hub and search your business name.
3. Pick the listing that matches your name and location. If you have several locations, each one is a separate claim.
4. If the listing shows Contact support, it is locked, usually because someone has already claimed it. Use that link to request access rather than creating a duplicate.
5. If you got a claim invitation by email, open its personal link and sign in with the address that received it.
6. Online business with no listing: use the option to add your business. Local businesses cannot add a listing yet.

Step 2: Verify That You Represent the Business

DNS notes. Copy all three values exactly. If your DNS host shows the full host name, such as openai-business-claim.www.example.com, you may need to enter only the prefix. Records can take minutes to hours to appear, so wait before clicking Verify again. Claims then go to OpenAI for review; you are told by email and can withdraw while it is pending.

Step 3: Pass the Persona Identity Check

The claim proves the connection to the business. The identity check proves who you are. Until it passes you cannot publish changes, see insights or create an agent. Have your ID and registration details ready, finish the Persona session in one sitting (an expired session has blocked people from retrying), and if Business Hub still shows verification as incomplete after you were told it passed, contact OpenAI support. Eligible businesses receive a verified checkmark once this is done.

Step 4: Fill the Profile

• Name: your real-world name, as on your sign and your Google profile. No cities or keywords added.
• Category: the most specific one that describes what you are.
• Description (300 characters): what you do, for whom, where. Facts first, no slogans. This is what ChatGPT shows about you, not what makes it name you.
• Website: your homepage, or the location page for this location, with UTM tags so the clicks show in your analytics.
• Hours, location, contact, photos, logo, cover. The same values as on your site.
• Delivery and return policies for an online business: paste what your policy pages say, then make sure those pages are live and say the same.

Edits are reviewed by OpenAI before they publish. A published profile cannot be deleted, so do not publish a placeholder.

Step 5: Read the Insights for What They Are

Insights show mentions (for a local business, your location being shown in an answer; for an online business, your website being referenced), website clicks, profile views and discovery topics, over 7 or 28 days. They appear only above a threshold OpenAI does not publish, clicks do not confirm visits, and no prompts or conversations are shared. Treat the numbers as a trend line and keep your own monthly log of real questions, as described in how to get your business on ChatGPT.

What Gets a Claim or a Profile Rejected

• Claiming a business you do not own or represent, or claiming a competitor's listing.
• Details that do not match official records in the identity check.
• Fake or incentivised reviews, unsupported guarantees, hidden terms or misleading claims in anything you publish (policy).
• For agents: answering outside your own products and policies, or collecting data you have no basis to collect (Business Agents policy).

The Checklist

1. Eligibility confirmed for this business type and country
2. Website, Google profile and ChatGPT profile show the same name, address, phone and hours
3. Verification method chosen and access confirmed
4. ID and registration number to hand, matching official records
5. Logo, cover photo, category and 300-character description written
6. Policy pages live on the site before they are entered
7. Website link tagged with UTM parameters
8. Claim submitted, review email received
9. Persona check passed, checkmark shown
10. Insights read monthly next to your own prompt log