Weekly SEO Check-ins with OpenAI dots

Most SEO problems are found late: a page drops out of Google on a Tuesday and nobody looks until the monthly report. A dot can look every week, or every day, and only bother you when something changed.

An example on the Acme Plumbing demo site. You ask OpenAI dots:

“What changed on my site's search traffic this week?”

OpenAI dots calls SEOmatic:

• gsc_performance: Oct 5 to Oct 11 vs Sep 28 to Oct 4 (7 days each)
• gsc_indexing: 3 pages with new coverage changes
• get_ai_visibility: latest scan, 24 prompts

OpenAI dots answers:

Your weekly brief, Oct 5 to Oct 11 against Sep 28 to Oct 4 (7 days each). Three things changed:

1. /water-heater-repair gained 41 clicks (from 63 to 104) after the new title went live on Oct 2.
2. /drain-cleaning-cost dropped out of Google's index on Oct 8: "Duplicate, Google chose a different canonical". It points at /drain-cleaning.
3. ChatGPT stopped naming Acme Plumbing for "emergency plumber open now". It names two competitors instead.

Want me to stage a canonical fix for #2? I will ask you before anything is staged, and you approve it in SEOmatic.

Also try:

• “Do this every Monday at 9am”
• “Which pages are close to page 1?”
• “Tell me the moment a top page drops out of Google”
• “Draft fixes for my approval”

Send these to your dot after the brief. Ask for jobs, not one-off answers: that is what a dot is for.

• “Every Monday at 9am, send me my SEOmatic weekly brief. Only tell me what changed.”
• “Check my ten most-visited pages in Google's index every day and tell me if any drops out.”
• “We relaunch on Thursday. For two weeks after, check daily that old URLs redirect and new ones get indexed.”
• “Once a month, tell me which buyer questions AI answers give without naming my brand.”
• “When a page is one or two spots from page 1, tell me and suggest the fix. Ask before you stage it.”
• “Stop the daily index check and keep only the Monday brief.”

1. You install SEOmatic as a plugin in ChatGPT once. Your dot can use supported plugins installed and enabled for your account, with the same permissions.
2. You send your dot the brief: what to watch, how often, and what it must ask you about first.
3. On schedule, the dot calls SEOmatic: Search Console performance, indexing checks and your AI visibility results, each with an exact date range.
4. It messages you only when something changed, in ChatGPT or in Slack or Teams.
5. If you say yes to a fix, it stages the fix in SEOmatic on a paid plan. You approve it in SEOmatic, it goes live through your connected CMS, and it can be rolled back.

Open Scheduled to review, change or delete the recurring task, or ask your dot to list its schedules. Pause stops your dot's current task but does not cancel the schedule.

Create your dot in the ChatGPT desktop app, in ChatGPT on a desktop browser or in the latest ChatGPT mobile app (mobile web is not supported), then connect SEOmatic on the web and send the brief. About two minutes, with no API key and no Google Cloud project.

1. Create your dot. In the ChatGPT desktop app, ChatGPT in a desktop browser, or the latest ChatGPT mobile app, create your dot and follow its onboarding.
2. Connect SEOmatic in ChatGPT. In ChatGPT on the web, open Plugins, select +, then Add custom MCP server with the Server URL https://app.seomatic.ai/api/mcp and OAuth, tick I understand and want to continue, then Create as a plugin. Open it under Personal in Plugins and select + to install it. Or install SEOmatic from ChatGPT's plugin directory. Sign in with your SEOmatic account and pick your site.
3. Set your custom rules. On desktop or web, open Settings, Personalization, then Custom rules under Permissions (on iOS and Android: sidebar, Customize, Custom rules). Select Add, describe staging changes in SEOmatic, choose Ask before taking action, and select Add rule. Reading reports can be Take action without asking.
4. Send the brief. Paste the brief above into a message to your dot, then ask it to list your SEOmatic workspaces and confirm the schedule.
5. Check the schedule. Open Scheduled and confirm the Monday check is there, with the right time zone.

Install once in ChatGPT, then brief the dot. Your ChatGPT plugin permissions apply to your dot too, so there is one sign-in and no API key in any chat.

This page is about dots, the always-on agents OpenAI added to ChatGPT on September 29, 2026. A dot has its own cloud computer, runs scheduled tasks and keeps working between your conversations.

• ChatGPT answers when you ask. Use it for a question about your site right now: ChatGPT SEO.
• Codex is OpenAI's coding agent. Use it when the fix belongs in your code: Codex SEO.

Other always-on agents work the same way with SEOmatic: Meta Muse, Grok Bot and Cue. Pick the one you already talk to every day.

Connecting is free, and so is the SEOmatic account behind it: no card. Free covers the diagnosis with no limit: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results.

Live market data, like keyword volumes, backlink profiles and competitor domains, uses free questions: 5 a month, plus a one-time 10 bonus questions when you connect Google Search Console. One question covers up to 5 lookups.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-Day Trial for $1, credited to your first payment. See pricing.

A dot that checks every day spends free questions fast: each tool call counts as one. On the free plan, start with the Monday brief. Daily index watch and staged fixes are what paid plans are for. The dot itself comes with your ChatGPT Pro or Business Premium plan.

A dot works on its own between conversations, so the rules matter. We suggest three:

• Reading reports: Take action without asking. Reading changes nothing.
• Staging a fix in SEOmatic: Ask before taking action. You see what will change and why first.
• Approving a fix: never the dot. Your brief says so, and SEOmatic tells every assistant never to approve on its own judgment.

A staged change is a proposal: it says what will change and why, and in Approval mode nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. A dot's own background research uses read-only tools, so it cannot stage anything during that research.

Want answers on request instead of on a schedule? See ChatGPT SEO. Fixing SEO in code? See Codex SEO. Other always-on agents: Grok Bot, Meta Muse and Cue. Learn what the weekly brief reads: the Google Search Console integration, page indexing and AI visibility tracking. All assistants: AI SEO agents in every assistant. Full reference: SEO MCP server docs.

Using another agent? See ChatGPT, Codex, Meta Muse, Grok Bot, Cue, or every AI agent.