Fix Sanity SEO from Claude
Claude SEO on your real Search Console data, with fixes you approve in the same chat.
Fix Sanity SEO from Grok Bot
Grok Bot reads your real Google Search Console data through SEOmatic, finds what is holding your Sanity documents back, stages the fix, and tells you whether it worked. By default nothing goes live on Sanity until you approve it.
- Your real Search Console data
- Fixes staged in Sanity, with your approval
- Each change measured afterwards
Grok Bot
Last Updated
October 2026
Connect Grok Bot
Add SEOmatic as a custom MCP server with OAuth (or from Connect apps), then add the weekly routines.
Cost
Free to connect and to read your Search Console. Staged fixes are part of paid plans, with a 14-day trial. See pricing.
How to Fix Sanity SEO from Grok Bot
Why Grok Bot Needs SEOmatic on Sanity
Grok Bot is built for work that runs without you watching, so it suits a recurring check on your Sanity site: compare your documents against Search Console every week, speak up only when something moved, and stage the fix. Nothing reaches Sanity until you approve it, and SEOmatic writes it through the Sanity Content Lake API.
What It Looks Like
You: Every Monday, check my Sanity site and flag pages that lose clicks.
Grok Bot: This week's check: from Sep 13 to Oct 10 (28 days), /guides/toilet-keeps-running had 3,480 impressions and 31 clicks at position 8.6 for "toilet keeps running". That is a low click rate for page one, so the title is the first thing to test: it reads "Running Toilet". I staged a new title, "Toilet Keeps Running? 4 Fixes in Order of Likelihood", to be written to the SEO title field of that document. It waits for your approval, and I will report the verdict once the change has had time to settle.
An example on a demo site; your numbers come from your own Search Console.
Step 1: Connect Sanity to SEOmatic
Go to manage.sanity.io, open your project, and under API, then Tokens add a token with Editor permissions or higher. In SEOmatic, go to Connections and select Sanity. Paste the token along with your Project ID and dataset, then pick the document type to work in. The full walkthrough, with every screen, is on the Sanity integration page.
Step 2: Connect SEOmatic to Grok Bot
Ask your Bot to add a custom MCP server with this URL (Streamable HTTP, OAuth), or add it under Plugins, then open the sign-in link. Token-only Bot? Store an SEOmatic API key as a Bot secret. Or select Connect apps, search SEOmatic and add it.
Connect Grok Bot
https://app.seomatic.ai/api/mcpOther ways to connect are on the Grok Bot page.
Step 3: Ask Grok Bot, Then Approve
Paste any of these into Grok Bot. It answers from your data and stages the fix; you approve it before it reaches Sanity.
- “Stage new SEO titles in the documents behind pages with low CTR.”
- “Which documents rank 5 to 15 and could move up with a refresh?”
- “Which pages built from my Sanity documents lost clicks this month?”
More that work well in Grok Bot:
- “Save this as a Monday routine”
- “Check for traffic drops every morning”
- “Which pages are closest to page 1?”
Did It Work?
After you approve, SEOmatic writes the change through the Sanity Content Lake API and checks that it is live. Then it measures the result against the page's own baseline and your site's trend: 14 days after a title change, 28 after a content refresh, 90 after a new page. Each change is marked verified, ineffective or regressed, and a low-risk change that loses traffic is rolled back on its own. Ask Grok Bot "Did my Sanity title changes work?" and it answers from those verdicts.
What Grok Bot Can Change on Sanity
Writes And Improves Documents
New documents written from research, plus rewrites of the title, slug and meta on ones already published.
Finds Your Real Field Names
Agents resolve where your meta and body actually live in the same query that finds the document, so nothing is guessed.
No Orphan Fields
Sanity accepts any key you send, and a guessed name would create a field nothing renders. Canonical and noindex are only ever written to a field your document already has.
Sanity's schema lives in your Studio, not in the API, so a write to a guessed field name succeeds and quietly creates an orphan nothing renders. Agents resolve the document's real shape before they write.
Every field, limit and safeguard is on the Sanity integration page.
Requirements
Sanity
A Sanity project and dataset, plus an API token with Editor permissions or higher, created under API > Tokens in manage.sanity.io. You will also need your Project ID and dataset name, usually production.
Grok Bot
An x.ai Bot and a free SEOmatic account. The Bot signs in with OAuth; if it only accepts a token, create an API key in Settings, AI Agents, API Keys and store it as a Bot secret.
Use Grok Bot on Another Platform
Grok Bot works the same way on WordPress, Webflow, Shopify, Ghost, Blogger, Wix, Squarespace, Framer, Drupal, BigCommerce, HubSpot CMS, Contentful, Strapi, Next.js, Lovable, GitHub, Craft CMS.
Frequently Asked Questions
Can Grok Bot fix SEO on my Sanity site?
Yes, through SEOmatic. Grok Bot reads your Search Console data, finds the documents losing clicks and stages the fix, which SEOmatic writes to Sanity once you approve. The three setup steps are on this page.
What can Grok Bot change on Sanity?
SEOmatic works on your documents through the Sanity Content Lake API: titles, descriptions and content first, and more where Sanity allows it. Every field and limit is listed on the Sanity integration page.
How do I know if a Sanity fix worked?
SEOmatic measures every change it ships against the page's own baseline and your site's trend, 14 days after a title change, 28 after a content refresh and 90 after a new page, and marks it verified, ineffective or regressed. Grok Bot can read those verdicts for you.
What do I need on the Grok Bot side?
An x.ai Bot and a free SEOmatic account. The Bot signs in with OAuth; if it only accepts a token, create an API key in Settings, AI Agents, API Keys and store it as a Bot secret.
Will Grok Bot publish to Sanity without asking?
No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.
Is it free?
Connecting is free with no card. Search Console reports, page checks and 30-page site audits are free, as often as you like; live market data uses free questions, 5 a month plus a one-time 10 when you connect Search Console. Staging and publishing fixes is part of paid plans, which start with a 14-day free trial.
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