SEO From Grok Build, on Your Real Search Console Data

Many SEO problems start in code: a layout that sets the same title everywhere, a canonical that points at the wrong URL, a robots rule that hides a folder. Grok Build can fix those, and with SEOmatic it knows which ones are costing you clicks first.

An example on the Acme Plumbing demo site. You ask Grok Build:

“Why is /drain-cleaning-cost stuck on page 2? Fix what you can in the repo.”

Grok Build calls SEOmatic:

• gsc_performance: /drain-cleaning-cost by query, Sep 10 to Oct 9 (30 days)
• site_pages: live title, canonical and headings
• Read app/(services)/drain-cleaning-cost/page.tsx

Grok Build answers:

Sep 10 to Oct 9 (30 days): average position 11.6, 2,640 impressions, 41 clicks. The top query is "drain cleaning cost" (1,180 impressions).

Two causes in the code:

1. The canonical points at /drain-cleaning, so Google treats this page as a copy. Fixed in page.tsx.
2. The title is "Our Services", set by the shared layout. I gave the page its own: "Drain Cleaning Cost in 2026: Prices and What Affects Them".

The diff is ready for your review. After you deploy, I can re-check the live page.

Also try:

• “Audit my site before this release”
• “Which URLs has Google not indexed?”
• “Find duplicate titles in the repo”
• “Check my sitemap in Search Console”

Grok Build has a headless mode: grok -p runs one prompt and exits, so a deploy script or CI job can ask it for an SEO check. Give the job an SEOmatic API key in the SEOMATIC_API_KEY environment variable and add the server with the Bearer header form. Grok expands ${SEOMATIC_API_KEY} in headers, so the key never sits in a config file.

A useful post-deploy prompt: “Audit the five most visited pages with SEOmatic and fail if any is noindex or has a canonical to another URL.” A key from a free workspace covers every read and audit tool.

Try these in a Grok Build session inside your project:

• “Which of my pages get seen on Google but rarely clicked? Fix their titles in the repo.”
• “Inspect my top 20 URLs and tell me which are not indexed and why.”
• “Audit the site before this release and list anything that blocks indexing.”
• “Find the queries where I rank on page 2 and draft what each page is missing.”
• “Check my sitemaps in Search Console and fix the generator if any have errors.”
• “Compare clicks for the last 28 days with the 28 days before and find the cause of any drop in the code.”

Grok Build reaches SEOmatic's tools through the connector, which is an MCP server. The ones you will use most:

• Search Console performance and insights: clicks, impressions, CTR and position by query or page, period comparisons, keyword cannibalization, CTR outliers, brand vs non-brand, and a 16-month seasonality check.
• Indexing checks: whether Google has indexed a URL, and why not.
• Site audit and page analysis: a crawl of up to 30 pages, or a 0 to 100 score for one page with its issues by severity.
• AI visibility: your latest scan of the AI engines you track (ChatGPT, Claude and Google AI Overviews by default), the prompts where you were missed and who was named instead.
• Keyword research and backlinks: search volume, difficulty, keyword ideas and backlink profiles, from your free questions or your paid plan's credits.
• SEO tasks and campaigns: on paid plans, stage fixes and new content for your approval, and roll back an applied change.

Each tool says whether it is free or uses AI credits before Grok Build calls it, and key tools show interactive cards in the chat: connect buttons, scan progress and approval buttons. The full list, with every parameter, is in the SEO MCP server reference.

1. You install the SEOmatic plugin with two commands and sign in once in the browser.
2. You ask Grok Build an SEO question from inside your repo.
3. It calls SEOmatic for Search Console data, index status or an audit, and gets real results back with the date range they cover.
4. It maps each finding to the file that causes it and proposes the change, which you review like any other diff.
5. After you deploy, it re-runs the check on the live URL. For pages in a CMS, on a paid plan, it stages the fix in SEOmatic for your approval instead.

Two commands, then a one-time sign-in. About a minute, with no Google Cloud project to set up.

1. Install Grok Build if needed. Run curl -fsSL https://x.ai/cli/install.sh | bash and sign in to xAI.
2. Add the SEOmatic marketplace. Run: grok plugin marketplace add Minh42/seomatic-mcp
3. Install the plugin. Run: grok plugin install seomatic --trust. You can also open /marketplace inside Grok Build and install seomatic from there.
4. Sign in. Start grok in your project and ask a question about your site. Sign in or create a free SEOmatic account in the browser window that opens, then pick your site. If no window opens, open /mcps and press i on seomatic.
5. Ask your first question. Try “How did my site do on Google in the last 28 days?” and check the answer cites your real Search Console numbers.

No browser over SSH or in CI? Create a key in SEOmatic under Settings, AI Agents, API Keys, export it as SEOMATIC_API_KEY, and add the server with the Bearer header form shown above.

Pick the plugin. It connects the same SEOmatic server as the other two and adds SEOmatic's skills, so Grok Build already knows the audit, striking-distance and weekly-brief workflows.

All three come from xAI. This page is about Grok Build, xAI's coding agent that runs in your terminal and works on your code.

• Grok Bot is xAI's always-on cloud agent that runs routines on a schedule. Use it for a weekly SEO review that messages you: Grok Bot SEO.
• grok.com and the Grok app are the chat assistant. You cannot install plugins there with the grok command.

Grok Build and Grok Bot connect to the same SEOmatic server, so your workspace, free questions and approvals carry across.

Connecting is free, and so is the SEOmatic account behind it: no card. Free covers the diagnosis with no limit: Search Console reports and insights, site audits of up to 30 pages, live page analysis, and your AI visibility results.

Live market data, like keyword volumes, backlink profiles and competitor domains, uses free questions: 5 a month, plus a one-time 10 bonus questions when you connect Google Search Console. One question covers up to 5 lookups.

Paid plans remove the question limit and add the treatment: agents stage fixes on your site (titles, descriptions, content updates, technical fixes, internal links) and run campaigns and fresh AI visibility scans. Every paid plan starts with a 14-day free trial. See pricing.

The plugin is free. A free SEOmatic workspace covers every read, audit and index check, which is all most code fixes need.

Grok Build edits your code; it never pushes changes to your live CMS on its own. A staged change is a proposal: it says what will change and why, and nothing touches your site until you approve it. The assistant records your decision, and it is told never to approve anything on its own judgment. Approved fixes start within seconds, the page's previous state is stored, and any applied change can be rolled back. Changes that could take a page out of Google, like a noindex, need an extra explicit confirmation. Code changes follow your normal review: nothing ships until you merge and deploy it.

Want weekly checks that message you? See Grok Bot. Other coding agents: Claude Code, Cursor and Gemini CLI. Explore page indexing, technical SEO fixes and meta tags. Building your own tooling? Try the REST API. All assistants: AI assistants. Full reference: MCP docs.

Using another agent? See Grok Bot, Claude Code, Codex, or every AI agent.