Fix Drupal SEO from Claude
Claude SEO on your real Search Console data, with fixes you approve in the same chat.
Fix Drupal SEO from ChatGPT
ChatGPT reads your real Google Search Console data through SEOmatic, finds what is holding your Drupal nodes back, stages the fix, and tells you whether it worked. In Approval mode nothing goes live on Drupal until you approve it.
- Your real Search Console data
- Fixes staged in Drupal, with your approval
- Each change measured afterwards
ChatGPT
Last Updated
November 2026
Connect ChatGPT
A custom MCP plugin on ChatGPT Business, Enterprise or Edu (read-only on Pro), or SEOmatic from the plugin directory. Sign in with OAuth.
Cost
Free to connect and to read your Search Console. Staged fixes are part of paid plans, with a 14-Day Trial for $1, credited to your first payment. See pricing.
How to Fix Drupal SEO from ChatGPT
Why ChatGPT Needs SEOmatic on Drupal
ChatGPT cannot reach your Drupal admin on its own. With SEOmatic connected, it answers from your real Search Console data, names the nodes that are losing clicks, and stages the fix. You approve it in the conversation or in SEOmatic, and SEOmatic writes it to Drupal through Drupal's JSON:API.
What It Looks Like
You: Why does /services/sewer-line-inspection get impressions but so few clicks?
ChatGPT: From Sep 13 to Oct 10 (28 days), /services/sewer-line-inspection had 980 impressions and 7 clicks at position 9.1 for "sewer line inspection". That is a low click rate for page one, so the title is the first thing to test: it reads "Sewer Line Inspection". I staged a new title, "Sewer Line Camera Inspection: Cost and What We Check", to be written to the node's meta title, through Metatag if your site runs it. Open SEOmatic to review and approve it. On ChatGPT Business and Enterprise you can approve it right here.
An example on a demo site; your numbers come from your own Search Console.
Step 1: Connect Drupal to SEOmatic
Enable the JSON:API module (it ships with core) and install Simple OAuth. In Drupal, go to Configuration, then Simple OAuth, and create a Consumer. Give it a user with permission to write content, then copy the Client ID and Secret. The full walkthrough, with every screen, is on the Drupal integration page.
Step 2: Connect SEOmatic to ChatGPT
In ChatGPT on the web, open Plugins, select the + button, then Add custom MCP server. Name it SEOmatic, paste this URL as the Server URL under Connection, choose OAuth, tick I understand and want to continue, then Create as a plugin. Open it under Personal in Plugins, select + to install it, and sign in to SEOmatic.
Connect ChatGPT
https://app.seomatic.ai/api/mcpOther ways to connect are on the ChatGPT page.
Step 3: Ask ChatGPT, Then Approve
Paste any of these into ChatGPT. It answers from your data and stages the fix; you approve it before it reaches Drupal.
- “Which nodes compete for the same query?”
- “Which Drupal nodes lost the most clicks in the last 28 days?”
- “Find Drupal pages Google has not indexed and tell me why.”
More that work well in ChatGPT:
- “Summarize my last 28 days in Search Console”
- “Does ChatGPT mention my brand?”
- “Audit my homepage”
Did It Work?
After you approve, SEOmatic writes the change through Drupal's JSON:API and checks that it is live. Then it measures the result against the page's own baseline and your site's trend: 14 days after a title change, 28 after a content refresh, 90 after a new page. Each change is marked verified, ineffective or regressed, and a low-risk change that loses traffic is rolled back on its own. Ask ChatGPT "Did my Drupal title changes work?" and it answers from those verdicts.
What ChatGPT Can Change on Drupal
Writes And Improves Nodes
New nodes written from research, plus rewrites of the title and body content on ones already published.
Path Aliases, Not Node IDs
Agents set the URL alias, so your pages keep readable addresses instead of falling back to /node/123.
You Set The Pace
The agent arrives switched off. Once on, it ships undoable fixes by itself and waits for you on anything larger, unless you choose Approval mode, where every change waits.
Drupal sites differ enormously in which contributed modules they run, so agents check what your content types and modules actually provide before they write, and tell you about the rest instead of guessing at your field set.
Every field, limit and safeguard is on the Drupal integration page.
Requirements
Drupal
A Drupal site with the JSON:API module enabled (it ships with core) and the Simple OAuth module installed. You create a Consumer under Configuration > Simple OAuth whose user has permission to write content, then paste its Client ID and Secret. Meta fields additionally need the Metatag module.
ChatGPT
ChatGPT Business, Enterprise or Edu for the full plugin, with write actions in the chat. On Pro, custom MCP servers connect with read and fetch permissions only, and OpenAI's help center says Pro users turn on Developer mode first, so Pro reads and reports and you approve fixes in SEOmatic. Free and Go cannot add custom MCP servers, and Plus is not listed in OpenAI's current help article. In a Business, Enterprise or Edu workspace, workspace permissions decide who can add a custom MCP server, so an admin or owner may need to add it or grant you the permission. Adding the server is done in ChatGPT on the web; once installed, plugins also work in the ChatGPT desktop and mobile apps. A free SEOmatic account, created during the connect step.
Use ChatGPT on Another Platform
ChatGPT works the same way on WordPress, Webflow, Shopify, Ghost, Blogger, Wix, Squarespace, Framer, BigCommerce, HubSpot CMS, Contentful, Strapi, Sanity, Next.js, Lovable, GitHub, Craft CMS.
Frequently Asked Questions
Can ChatGPT fix SEO on my Drupal site?
Yes, through SEOmatic. ChatGPT reads your Search Console data, finds the nodes losing clicks and stages the fix, which SEOmatic writes to Drupal once you approve. The three setup steps are on this page.
What can ChatGPT change on Drupal?
SEOmatic works on your nodes through Drupal's JSON:API: titles, descriptions and content first, and more where Drupal allows it. Every field and limit is listed on the Drupal integration page.
How do I know if a Drupal fix worked?
SEOmatic measures every change it ships against the page's own baseline and your site's trend, 14 days after a title change, 28 after a content refresh and 90 after a new page, and marks it verified, ineffective or regressed. ChatGPT can read those verdicts for you.
What do I need on the ChatGPT side?
ChatGPT Business, Enterprise or Edu for the full plugin, with write actions in the chat. On Pro, custom MCP servers connect with read and fetch permissions only, and OpenAI's help center says Pro users turn on Developer mode first, so Pro reads and reports and you approve fixes in SEOmatic. Free and Go cannot add custom MCP servers, and Plus is not listed in OpenAI's current help article. In a Business, Enterprise or Edu workspace, workspace permissions decide who can add a custom MCP server, so an admin or owner may need to add it or grant you the permission. Adding the server is done in ChatGPT on the web; once installed, plugins also work in the ChatGPT desktop and mobile apps. A free SEOmatic account, created during the connect step.
Will ChatGPT publish to Drupal without asking?
No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.
Is it free?
Connecting is free with no card. Search Console reports, page checks and 30-page site audits are free, as often as you like; live market data uses free questions, 5 a month plus a one-time 10 when you connect Search Console. Staging and publishing fixes is part of paid plans, which start with a 14-Day Trial for $1, credited to your first payment.
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