Fix Sanity SEO from Claude
Claude SEO on your real Search Console data, with fixes you approve in the same chat.
Fix Sanity SEO from ChatGPT
ChatGPT reads your real Google Search Console data through SEOmatic, finds what is holding your Sanity documents back, stages the fix, and tells you whether it worked. In Approval mode nothing goes live on Sanity until you approve it.
- Your real Search Console data
- Fixes staged in Sanity, with your approval
- Each change measured afterwards
ChatGPT
Last Updated
November 2026
Connect ChatGPT
A custom MCP plugin on ChatGPT Business, Enterprise or Edu (read-only on Pro), or SEOmatic from the plugin directory. Sign in with OAuth.
Cost
Free to connect and to read your Search Console. Staged fixes are part of paid plans, with a 14-Day Trial for $1, credited to your first payment. See pricing.
How to Fix Sanity SEO from ChatGPT
Why ChatGPT Needs SEOmatic on Sanity
ChatGPT cannot reach your Sanity admin on its own. With SEOmatic connected, it answers from your real Search Console data, names the documents that are losing clicks, and stages the fix. You approve it in the conversation or in SEOmatic, and SEOmatic writes it to Sanity through the Sanity Content Lake API.
What It Looks Like
You: Why does /guides/toilet-keeps-running get impressions but so few clicks?
ChatGPT: From Sep 13 to Oct 10 (28 days), /guides/toilet-keeps-running had 3,480 impressions and 31 clicks at position 8.6 for "toilet keeps running". That is a low click rate for page one, so the title is the first thing to test: it reads "Running Toilet". I staged a new title, "Toilet Keeps Running? 4 Fixes in Order of Likelihood", to be written to the SEO title field of that document. Open SEOmatic to review and approve it. On ChatGPT Business and Enterprise you can approve it right here.
An example on a demo site; your numbers come from your own Search Console.
Step 1: Connect Sanity to SEOmatic
Go to manage.sanity.io, open your project, and under API, then Tokens add a token with Editor permissions or higher. In SEOmatic, go to Connections and select Sanity. Paste the token along with your Project ID and dataset, then pick the document type to work in. The full walkthrough, with every screen, is on the Sanity integration page.
Step 2: Connect SEOmatic to ChatGPT
In ChatGPT on the web, open Plugins, select the + button, then Add custom MCP server. Name it SEOmatic, paste this URL as the Server URL under Connection, choose OAuth, tick I understand and want to continue, then Create as a plugin. Open it under Personal in Plugins, select + to install it, and sign in to SEOmatic.
Connect ChatGPT
https://app.seomatic.ai/api/mcpOther ways to connect are on the ChatGPT page.
Step 3: Ask ChatGPT, Then Approve
Paste any of these into ChatGPT. It answers from your data and stages the fix; you approve it before it reaches Sanity.
- “Which documents rank 5 to 15 and could move up with a refresh?”
- “Which pages built from my Sanity documents lost clicks this month?”
- “Find pages Google has not indexed and trace them to their documents.”
More that work well in ChatGPT:
- “Summarize my last 28 days in Search Console”
- “Does ChatGPT mention my brand?”
- “Audit my homepage”
Did It Work?
After you approve, SEOmatic writes the change through the Sanity Content Lake API and checks that it is live. Then it measures the result against the page's own baseline and your site's trend: 14 days after a title change, 28 after a content refresh, 90 after a new page. Each change is marked verified, ineffective or regressed, and a low-risk change that loses traffic is rolled back on its own. Ask ChatGPT "Did my Sanity title changes work?" and it answers from those verdicts.
What ChatGPT Can Change on Sanity
Writes And Improves Documents
New documents written from research, plus rewrites of the title, slug and meta on ones already published.
Finds Your Real Field Names
Agents resolve where your meta and body actually live in the same query that finds the document, so nothing is guessed.
No Orphan Fields
Sanity accepts any key you send, and a guessed name would create a field nothing renders. Canonical and noindex are only ever written to a field your document already has.
Sanity's schema lives in your Studio, not in the API, so a write to a guessed field name succeeds and quietly creates an orphan nothing renders. Agents resolve the document's real shape before they write.
Every field, limit and safeguard is on the Sanity integration page.
Requirements
Sanity
A Sanity project and dataset, plus an API token with Editor permissions or higher, created under API > Tokens in manage.sanity.io. You will also need your Project ID and dataset name, usually production.
ChatGPT
ChatGPT Business, Enterprise or Edu for the full plugin, with write actions in the chat. On Pro, custom MCP servers connect with read and fetch permissions only, and OpenAI's help center says Pro users turn on Developer mode first, so Pro reads and reports and you approve fixes in SEOmatic. Free and Go cannot add custom MCP servers, and Plus is not listed in OpenAI's current help article. In a Business, Enterprise or Edu workspace, workspace permissions decide who can add a custom MCP server, so an admin or owner may need to add it or grant you the permission. Adding the server is done in ChatGPT on the web; once installed, plugins also work in the ChatGPT desktop and mobile apps. A free SEOmatic account, created during the connect step.
Use ChatGPT on Another Platform
ChatGPT works the same way on WordPress, Webflow, Shopify, Ghost, Blogger, Wix, Squarespace, Framer, Drupal, BigCommerce, HubSpot CMS, Contentful, Strapi, Next.js, Lovable, GitHub, Craft CMS.
Frequently Asked Questions
Can ChatGPT fix SEO on my Sanity site?
Yes, through SEOmatic. ChatGPT reads your Search Console data, finds the documents losing clicks and stages the fix, which SEOmatic writes to Sanity once you approve. The three setup steps are on this page.
What can ChatGPT change on Sanity?
SEOmatic works on your documents through the Sanity Content Lake API: titles, descriptions and content first, and more where Sanity allows it. Every field and limit is listed on the Sanity integration page.
How do I know if a Sanity fix worked?
SEOmatic measures every change it ships against the page's own baseline and your site's trend, 14 days after a title change, 28 after a content refresh and 90 after a new page, and marks it verified, ineffective or regressed. ChatGPT can read those verdicts for you.
What do I need on the ChatGPT side?
ChatGPT Business, Enterprise or Edu for the full plugin, with write actions in the chat. On Pro, custom MCP servers connect with read and fetch permissions only, and OpenAI's help center says Pro users turn on Developer mode first, so Pro reads and reports and you approve fixes in SEOmatic. Free and Go cannot add custom MCP servers, and Plus is not listed in OpenAI's current help article. In a Business, Enterprise or Edu workspace, workspace permissions decide who can add a custom MCP server, so an admin or owner may need to add it or grant you the permission. Adding the server is done in ChatGPT on the web; once installed, plugins also work in the ChatGPT desktop and mobile apps. A free SEOmatic account, created during the connect step.
Will ChatGPT publish to Sanity without asking?
No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.
Is it free?
Connecting is free with no card. Search Console reports, page checks and 30-page site audits are free, as often as you like; live market data uses free questions, 5 a month plus a one-time 10 when you connect Search Console. Staging and publishing fixes is part of paid plans, which start with a 14-Day Trial for $1, credited to your first payment.
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