Business Hub is OpenAI's management surface for Businesses in ChatGPT. A business owner signs in to ChatGPT, searches for the business, and claims the listing by proving a connection to it: a code sent to the business phone or a business-domain email, a DNS TXT record on the domain, or a Shopify connection. OpenAI reviews the claim, and a Persona identity check must pass before changes can be published.

Once claimed, the profile holds the name, category, a description of up to 300 characters, website, hours, location, contact details, photos and, for online businesses, delivery and return policies. Insights show mentions, website clicks, profile views and discovery topics over 7 or 28 days, in aggregate and only above a reporting threshold; no prompts or conversations are shared. Teammates can be added with their own ChatGPT accounts. There is no API: everything is done in the Hub by the owner or an authorised representative.

OpenAI states that claiming does not change ChatGPT's recommendations and that a published profile cannot be deleted. The step-by-step is in claim your business in ChatGPT.