Businesses in ChatGPT is the name OpenAI gives to business profiles inside ChatGPT: the card a user sees when ChatGPT names a shop, restaurant, clinic or online service. Before November 2026 these cards were built from public sources only. Now a business can claim its card in Business Hub, correct what it shows, read aggregate insights and, for United States ecommerce and online services, publish a Business Agent.

Eligibility at launch: online businesses can claim wherever ChatGPT is available and may add a listing if none exists; local businesses with a physical US address can claim only a listing ChatGPT already shows; local businesses outside the US cannot claim yet. Each location is a separate claim. Claiming is free and does not require an Ads account or an Enterprise agreement.

The program is often compared with Google Business Profile. The profile part is similar; the ranking part is not. OpenAI says claiming does not affect ChatGPT's independent recommendations, which come from what ChatGPT reads and cites when it searches the web. In SEOmatic's scans of local questions, ChatGPT named the business asked about in 98% of answers where it cited that business's own website, and in 7% of the rest. See Business Hub vs Google Business Profile.