A Business Agent is an assistant a business builds and publishes inside ChatGPT through Business Hub. It carries the business's name and branding, answers from the sources the business connects (its website and uploaded files) and is bound by the business's own instructions and OpenAI's Business Agents policy. A user reaches it from the business's profile or by invoking it in a chat, and can switch back to ChatGPT at any time.

At launch in November 2026, agents are available only to United States ecommerce and online-service businesses that have claimed their profile and passed OpenAI's identity check, with one agent per profile. OpenAI reviews an agent before it publishes, and its policy limits what an agent may do: answer about the business's own products and policies, collect only data it has a basis to collect, and never present itself as ChatGPT or as an independent source.

An agent does not change whether ChatGPT recommends the business in its own answers. That still depends on what ChatGPT can read and cite on the web. See how to get your business on ChatGPT.