Fix Ghost SEO from Claude Code

Claude Code reads your real Google Search Console data through SEOmatic, finds what is holding your Ghost posts and pages back, stages the fix, and tells you whether it worked. In Approval mode nothing goes live on Ghost until you approve it.

Your real Search Console data
Fixes staged in Ghost, with your approval
Each change measured afterwards

Start Trial

Claude Code

Last Updated

November 2026

Connect Claude Code

One claude mcp add command, then claude mcp login seomatic to sign in. A plugin adds 21 SEO skills.

Cost

Free to connect and to read your Search Console. Staged fixes are part of paid plans, with a 14-Day Trial for $1, credited to your first payment. See pricing.

How to Fix Ghost SEO from Claude Code

Why Claude Code Needs SEOmatic on Ghost

Your Ghost content lives in Ghost, not in a repo, so Claude Code cannot change it with a file edit. Through SEOmatic it reads your Search Console, picks the posts and pages losing clicks and stages the change, which SEOmatic writes through the Ghost Admin API once you approve. If you keep theme or template code in a repo, Claude Code can still fix that part directly.

What It Looks Like

You: Check /sump-pump-maintenance/ in Search Console and fix its title.

Claude Code: From Sep 13 to Oct 10 (28 days), /sump-pump-maintenance/ had 1,420 impressions and 12 clicks at position 8.3 for "sump pump maintenance". That is a low click rate for page one, so the title is the first thing to test: it reads "Sump Pump Maintenance". I staged a new title, "Sump Pump Maintenance: A 10-Minute Yearly Checklist", to be written to the post's meta title in Ghost. Approve it here or in SEOmatic and it goes live on Ghost.

An example on a demo site; your numbers come from your own Search Console.

Step 1: Connect Ghost to SEOmatic

In Ghost, go to Settings, then Integrations, add a custom integration and copy the Admin API Key. In SEOmatic, go to Connections and select Ghost. Enter your site URL and the key. SEOmatic validates it automatically. There is no collection or content type to pick, because Ghost does not need one. The full walkthrough, with every screen, is on the Ghost integration page.

Step 2: Connect SEOmatic to Claude Code

Run this in your terminal, then run claude mcp login seomatic. Sign in to SEOmatic in the browser and pick your site. Add --scope user to the command to use SEOmatic in every project, not just this one.

Connect Claude Code

claude mcp add --transport http seomatic https://app.seomatic.ai/api/mcp

Other ways to connect are on the Claude Code page.

Step 3: Ask Claude Code, Then Approve

Paste any of these into Claude Code. It answers from your data and stages the fix; you approve it before it reaches Ghost.

“Stage new meta titles for posts that get seen but skipped.”
“Find Ghost posts Google has not indexed.”
“Which Ghost posts are close to page one?”

More that work well in Claude Code:

“Audit my live site and find the code behind each issue”
“Which pages ship a noindex by mistake?”
“Check the preview deploy before I merge”

Did It Work?

After you approve, SEOmatic writes the change through the Ghost Admin API and checks that it is live. Then it measures the result against the page's own baseline and your site's trend: 14 days after a title change, 28 after a content refresh, 90 after a new page. Each change is marked verified, ineffective or regressed, and a low-risk change that loses traffic is rolled back on its own. Ask Claude Code "Did my Ghost title changes work?" and it answers from those verdicts.

What Claude Code Can Change on Ghost

Writes And Refreshes Posts

Full articles from research to finished draft, plus rewrites and content refreshes on posts already published.

Native Canonical Tags

Ghost has a real canonical field, so agents set it directly instead of handing you an instruction. They also know Ghost's sitemap quirk: self-referencing canonicals are deliberately left unset, because Ghost drops any post with a custom canonical from its sitemap.

Schema Markup

JSON-LD written into your post head, and only the types Ghost does not already output. Ghost emits Article on every post, so the agents add FAQPage, HowTo, Product and similar instead, never a duplicate entity. It lands live, straight into the post.

Ghost gives you clean technical SEO out of the box and then stops. Nothing decides which posts are slipping, rewrites them, or links them to each other. That is the part agents take over, and Ghost's Admin API lets them reach well past titles and meta.

Every field, limit and safeguard is on the Ghost integration page.

Requirements

Ghost

A Ghost site running version 5.0 or higher, hosted on Ghost Pro or self-hosted. Administrator access required to create a custom integration and generate an Admin API Key.

Claude Code

Claude Code and a free SEOmatic account. No API key and no Google Cloud project: the connection signs in through your browser.

Use Claude Code on Another Platform

Claude Code works the same way on WordPress, Webflow, Shopify, Blogger, Wix, Squarespace, Framer, Drupal, BigCommerce, HubSpot CMS, Contentful, Strapi, Sanity, Next.js, Lovable, GitHub, Craft CMS.

Frequently Asked Questions

Can Claude Code fix SEO on my Ghost site?

Yes, through SEOmatic. Claude Code reads your Search Console data, finds the posts and pages losing clicks and stages the fix, which SEOmatic writes to Ghost once you approve. The three setup steps are on this page.

What can Claude Code change on Ghost?

SEOmatic works on your posts and pages through the Ghost Admin API: titles, descriptions and content first, and more where Ghost allows it. Every field and limit is listed on the Ghost integration page.

How do I know if a Ghost fix worked?

SEOmatic measures every change it ships against the page's own baseline and your site's trend, 14 days after a title change, 28 after a content refresh and 90 after a new page, and marks it verified, ineffective or regressed. Claude Code can read those verdicts for you.

What do I need on the Claude Code side?

Claude Code and a free SEOmatic account. No API key and no Google Cloud project: the connection signs in through your browser.

Will Claude Code publish to Ghost without asking?

No. By default every change SEOmatic proposes waits for your approval before it touches your site, and your assistant is told never to approve on its own. Approved changes are stored with the page's previous state, so any edit to an existing page can be rolled back. If you later want low-risk fixes to go ahead on their own, you can turn that on in your autonomy settings; changes to your URLs or indexing, and new content, still wait for you.

Is it free?

Connecting is free with no card. Search Console reports, page checks and 30-page site audits are free, as often as you like; live market data uses free questions, 5 a month plus a one-time 10 when you connect Search Console. Staging and publishing fixes is part of paid plans, which start with a 14-Day Trial for $1, credited to your first payment.

Fix Ghost SEO From Another Agent

The same SEOmatic server and approval rules, from the agent you prefer.