Each local area page used to take us half a day to create and optimize.
With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget.
It's transformed how we deliver scalable SEO solutions.
Will Hawkins
Marketing Director, Digi-Business UK
Agents read your Search Console data, do the work, and prove what actually moved. You decide what ships.
14-Day Free Trial. $1 card check, refunded. Cancel Anytime.
SEO utilities
Build a UTM tracking URL and see which channel it will report as. Unlike a plain builder, this flags the mistakes that quietly split one campaign across four rows in your analytics. Free, no signup.
UTM parameters are five tags you append to a URL so your analytics knows where a visitor came from. Without them, a click from your newsletter and a click from a paid ad look identical in most reports, and campaign performance becomes guesswork.
Fill in the destination and the campaign details, and the finished URL builds as you type. Everything runs in your browser — nothing is uploaded.
Joining five values with an ampersand is the easy part. The mistakes that actually ruin reporting happen before that, and they all produce a perfectly valid link:
Facebook and facebook as two different sources, so one campaign shows up as two rows and neither number is right.%20 and make every report harder to read.e-mail instead of email, that traffic stops being email traffic.utm_source produces an ambiguous link where the wrong value can win. We detect and replace them, and tell you we did.Every link also shows the channel most analytics tools will file it under — paid search, paid social, email, referral and so on — worked out from the same rules real attribution systems use, where the medium outranks the source. It is a way to catch a link that will land in "unclassified" before you spend money driving traffic through it.
Source is where the traffic comes from (newsletter, facebook). Medium is the type of traffic (email, cpc). Campaign is what it belongs to (spring-sale). Those three are required for a link to be attributable at all. Term and content are optional: term carries a paid keyword, content distinguishes two links in the same campaign, like a header and a footer button.
SEOmatic gives SEO agencies, marketing teams, and founders autonomous agents that read your Search Console data, decide what will move rankings, and make the changes in your CMS. Rank on Google and AI Search, with proof.
14-Day Free Trial. $1 card check, refunded. Cancel Anytime.
Explore other free SEO tools to grow your organic traffic.
Where the traffic comes from: google, facebook, newsletter.
The type of traffic: cpc, email, social, referral.
The campaign this link belongs to.
Optional. Paid keyword, for search campaigns.
Optional. Distinguishes two links in the same campaign.