Free CTR Calculator

Our CTR calculator works out click-through rate using the standard formula: CTR equals clicks divided by impressions, multiplied by 100 to get a percentage. Enter your clicks and impressions and the result appears instantly as you type, with no button to press and nothing sent to a server. A page that earned 320 clicks from 12,000 impressions has a CTR of about 2.67%, or roughly 2.67 clicks for every 100 times it was shown.

It is also a three-way solver, so you do not have to start from clicks and impressions. Fill in any two of the three values (clicks, impressions, CTR) and the tool calculates the missing one. Know your impressions and a target CTR? It returns the clicks you would expect. Know your clicks and CTR? It returns the impressions needed. This makes it useful for both reporting on past performance and planning ahead.

For SEOs and PPC Marketers

Our tool gives you a fast CTR read for any channel, so you can:

• Check CTR for an organic query, a paid ad, or an email
• Work backward from a goal to the clicks or impressions it implies
• Spot a data-entry mistake when CTR comes out over 100%

For Analysts and Reporting

Our tool keeps the math consistent, so you can:

• Confirm a CTR figure before it goes in a report
• Convert between clicks, impressions, and rate without a spreadsheet
• Copy the percentage straight into a doc or dashboard

Why Use Our CTR Calculator

• Instant and live: The result updates as you type, so there is no submit step and no waiting.
• Works in any direction: Solve for CTR, for clicks, or for impressions from the two values you already have.
• Private by default: The calculation runs entirely in your browser, so your numbers are never uploaded.