Perplexity searches the web for nearly every question and lists the sources it used. That makes it the easiest AI engine to check: you can see exactly which pages it read. The full GEO checklist covers the other engines too.
1. Allow PerplexityBot
Perplexity says PerplexityBot "is designed to surface and link websites in search results on Perplexity" and "is not used to crawl content for AI foundation models" (Perplexity, bots). So blocking it only removes you from Perplexity's answers. A separate fetcher, Perplexity-User, visits pages when a user asks about them.
User-agent: PerplexityBot
Allow: /Check your firewall or CDN as well. Perplexity publishes the IP ranges its bot uses so you can allow them.
2. See Which Sources Perplexity Cites Now
Ask Perplexity the 10 questions your buyers ask. For each answer, note the numbered sources. If competitors, directories or review sites appear, those are your targets: get listed there, or write a better page on the same question.
3. Write Pages Perplexity Quotes
- Answer the question in the first 2 to 3 sentences of the page.
- Use specific numbers, dates and prices, with your sources linked.
- Put comparisons and specs in tables.
- Keep pages current, with a visible updated date.
- Make sure the main text is in the HTML.
4. Track Your Perplexity Citations
To score one page first, run it through the free Perplexity SEO checker. Re-ask your questions monthly and log which of your URLs appear as sources. In analytics, referrals from perplexity.ai show the visits those citations send.
How to Use This with an AI Assistant
Connect SEOmatic at https://seomatic.ai/mcp and ask: "Sign me in with connect_seomatic. Use ai_citations (scan_results) to show which of my tracked questions name my business on each engine, including Perplexity if it is turned on for my monitor." Reading your data changes nothing on your site.
Let the Agents Do the GEO Work
SEOmatic tracks whether ChatGPT, Claude and Google AI Overviews name your business for the questions you choose, then its agents work on the pages those answers should quote:
- See which questions name you and which name a competitor
- Rewrite key pages to open with clear, quotable answers
- Add FAQ blocks and schema that match the page
Each change can wait for your approval, one click undoes it, and the agents check it against how the rest of your site did. What they can change depends on your platform, and you see the full list before anything runs.
14-Day Trial for $1, credited to your first payment.