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Programmatic SEO Glossary

Every important SEO term explained.

API-driven Content

API-Driven Content refers to web content that is created, updated, or managed using data fetched from Application Programming Interfaces (APIs). An API acts as a bridge that allows different software systems to communicate and exchange information. In the context of content generation, APIs provide access to structured data from various sources, such as databases, third-party platforms, or real-time feeds. This data can then be dynamically incorporated into a website or application, enabling the creation of pages or features without requiring manual input for each piece of content.

For example, an API could deliver information about products, locations, events, or statistics, which a website can format and display as part of its content. This method is especially useful for scaling content production since large numbers of pages or sections can be populated using standardized data from the API. Because the data updates in real-time or at set intervals, API-driven content ensures that information stays current without constant manual intervention.

This approach is often used in scenarios where the volume of information is too large or changes too frequently to be handled manually. Additionally, it allows for consistent formatting and reduces the likelihood of errors, as the same data source powers all related pages. By leveraging APIs, businesses can efficiently generate content that is both highly relevant and scalable, tailored to meet user needs while minimizing operational overhead. This makes API-driven content a powerful tool for enhancing user experience and optimizing website performance.

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Today, I used SEOmatic for the first time.


It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.


Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)

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Ben Farley

SaaS Founder, Salespitch

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