Each local area page used to take us half a day to create and optimize.
With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget.
It's transformed how we deliver scalable SEO solutions.
Will Hawkins
Marketing Director, Digi-Business UK
Agents read your Search Console data, do the work, and prove what actually moved. You decide what ships.
14-Day Free Trial. $1 card check, refunded. Cancel Anytime.
Minh Pham | Last updated: September 07, 2026
| Tool | Best for | Starts at | Why it ranks here |
|---|---|---|---|
| 1. SEOmatic | Best for white-labeling the work itself, not just dashboards | $699/mo | Your brand on delivery, not just reports |
| 2. AgencyAnalytics | Best white-label reporting layer | $20/client/mo | Cleanest branded reporting, delivers nothing itself |
| 3. SE Ranking | Best rebrandable full SEO platform | ~146 euros/mo | Clients log into your platform, assembled cost |
| 4. DashThis | Best simple brandable dashboards | $44/mo | Fastest to a branded dashboard, thin evidence |
| 5. SEOptimer | Best branded audits for prospecting | $39/mo | Best branded prospecting, support goes quiet |
White label means your clients see your brand. The useful question is what gets your brand on it: a report, a dashboard, or the work itself. Most of this category white-labels the reporting layer and stops, so we compared what you can actually rebrand, what it costs per client, and what verified reviews say on both sides, every rating disclosed.
Five tools compared on the question that decides your margin: what actually carries your brand, the report about the work, or the work? SEOmatic, AgencyAnalytics, SE Ranking, DashThis and SEOptimer all passed the category test; Semrush and Looker Studio did not, for reasons covered above.
White-Label Client Reporting
Reports and dashboards your clients see under your agency's brand.
White-Labels the Execution
The SEO work itself, changes shipped to client sites, runs under your brand, not just the report about it.
Rebrandable Full SEO Platform
Clients can log into a branded portal with real SEO tooling behind it, not only dashboards.
Proof of Results, Not Just Metrics
Client-facing reports show earned lift against a holdout, not just charts that move with the weather.
Branded Audit Reports for Prospecting
Generate branded audit PDFs or embed an audit widget to capture leads.
Per-Client Pricing That Scales Down
Entry pricing built around a small client count rather than a platform minimum.
Every other tool on this list white-labels the layer that describes the work. SEOmatic white-labels the work. Its agents execute SEO tasks on your clients' sites across 14 CMS platforms, diagnosis from Search Console data, ranked plans, content, internal links, schema, programmatic pages, and the client experiences all of it as your agency: a branded client portal, email that sends from your domain, and proof reports carrying your logo. The proof reports are the wedge: every task is measured against a holdout of untouched pages, so the report your client reads shows earned lift, losses included, under your name. That is a retention document no rebranded dashboard produces.
The caveat, printed plainly: the white-label portal, branded email and proof reports live on the $699 a month Infrastructure plan. The $99 and $249 plans run the same agents and controls, approval by default, one-click rollback, protected pages, without the white-label layer, and every plan starts with a 14-day trial and a refunded $1 card check. So the honest positioning is that SEOmatic's white-label offer is for agencies whose delivery is worth branding, not the cheapest logo swap on this page.
It also has no third-party review footprint yet, so the quote below is a customer's words rather than a review-platform excerpt.
“Each local area page used to take us half a day to create and optimize. With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget. It’s transformed how we deliver scalable SEO solutions.”
Will Hawkins
Marketing Director (SEOmatic customer)
Pros
Cons
What You'd Get From Working With SEOmatic
The only tool here that white-labels execution and proof: agents do the work, and holdout-tested proof reports carry your logo
White-label client portal and email from your own domain on the Infrastructure plan ($699/mo, stated plainly)
The same approval, rollback and protected-pages controls on every plan, from the $99 entry up
AgencyAnalytics is the default answer to white-label client reporting, and it earned the position: 80 or so integrations pull SEO, PPC, social and email data into dashboards and scheduled reports that carry your agency's brand, white-labeling is standard from the Core plan rather than an upsell, and pricing is per client, $20 a month per client on Core, which scales down to small rosters the way platform minimums do not.
The negative record worth knowing is commercial rather than functional: reviewers flag pricing opacity and minimums as the roster grows, so model your real client count before you commit. The larger boundary is categorical: AgencyAnalytics reports on work done elsewhere. It is the layer that presents your delivery, not a layer that delivers.
For an agency whose delivery stack already works and just needs to look like the agency in front of clients, this is the cleanest buy on the list.
“Wow! What a fantastic, easy experience, top to bottom.”
Amy Lacy
Trustpilot review
Pros
Cons
What You'd Get From Working With AgencyAnalytics
White-labeling standard on the Core plan, not gated behind an enterprise tier
Per-client pricing at $20/client/mo scales down to small rosters
Around 80 integrations pull SEO, PPC, social and email into one branded report
SE Ranking is the strongest answer if what you want to rebrand is not a report but a platform: rank tracking, audits, keyword research and backlink monitoring that clients can log into under your domain and your logo. The real cost takes assembly: roughly 87 euros a month for the Core plan plus a 59 euro a month Agency Pack that is billed annually only, landing near 146 euros a month for the full white-label setup. That is real money, and it buys the most complete rebrandable SEO tooling in the category.
Its 4.3-star average across 708 Trustpilot reviews is the healthiest large review base on this page, with one disclosure owed: a visible negative theme describes unconsented plan migrations and price hikes, customers moved to new plans at higher prices without clear agreement. Weigh that against a positive record that is otherwise dominated by agencies running their whole operation on it.
For an agency that wants clients logging into your SEO platform rather than reading your PDF, SE Ranking is the pick.
“SE Ranking has become the central tool we run our entire SEO agency on”
Brian Ebbesen
Trustpilot review, May 2026
Pros
Cons
What You'd Get From Working With SE Ranking
The most complete rebrandable SEO platform: rank tracking, audits, keywords and backlinks under your domain
The healthiest large review base in the roster: 4.3 stars across 708 Trustpilot reviews
Full white-label cost lands near 146 euros/mo (Core plus annual-only Agency Pack), assembled transparently
DashThis is the minimalist of the reporting camp: preset templates, drag-in integrations, and brandable dashboards that a non-technical account manager can assemble in an afternoon, from $44 a month. Where AgencyAnalytics rewards configuration, DashThis rewards not configuring: it is the fastest route from client data to a presentable branded dashboard on this list.
The disclosure this entry owes you is about evidence: DashThis's Trustpilot profile holds only 3 reviews, none of them recent, so unlike its neighbors here it has no meaningful current review record to quote from, positive or negative. The product's longevity, it has been selling dashboards since 2011, is the stronger trust signal, and we describe rather than quote for exactly that reason.
For a small agency that wants branded reporting without a reporting project, DashThis is the low-friction pick.
Pros
Cons
What You'd Get From Working With DashThis
The fastest route from client data to a branded dashboard: presets over configuration
Flat pricing from $44/mo rather than per-client math
Selling dashboards since 2011, though its current review footprint is thin (3 Trustpilot reviews, none recent)
SEOptimer white-labels a different moment of agency life: the pitch. Its $39 a month White Label plan generates branded audit PDFs and an embeddable audit widget for your site, so prospects run a free audit under your brand and arrive at the sales call pre-educated about what is broken. As a lead-generation machine for SEO retainers, it is the most direct tool on this page.
Its record is modest but real: 4.1 stars across 31 Trustpilot reviews, with the negative theme being absent support, reviewers report going without answers when something breaks, which matters more for a tool embedded in your own site's conversion path. The categorical boundary applies here too: SEOptimer diagnoses and presents; the work the audits reveal is still sold and staffed by you.
For filling the top of an agency funnel with branded audits at prospecting prices, nothing here beats it.
“Great SEO tool, can't run my business without it.”
Raoul A
Trustpilot review
Pros
Cons
What You'd Get From Working With SEOptimer
Branded audit PDFs and an embeddable audit widget turn your site into a lead-capture machine
The cheapest dedicated white-label play on this list at $39/mo
Prospects arrive at the sales call pre-educated by an audit carrying your brand
The white label SEO category quietly sells three different products under one label: branded reporting (AgencyAnalytics, DashThis), a branded platform (SE Ranking), and branded prospecting (SEOptimer), and an agency can reasonably run one of each. The question that sorts them is where your margin actually comes from. If it comes from your team's labor, white-label reporting presents that labor well, and the labor still scales linearly with clients. The reason SEOmatic tops this list despite its $699 white-label tier being the most expensive entry here is that it is the only tool where the thing carrying your brand is delivery: agents do the work under your approval, and holdout-tested proof reports show clients what your agency earned them. Dashboards retain clients until the first hard question about results; proof answers it.
SEOmatic publishes this comparison, and SEOmatic is one of the tools on it, so read our own entry with that in mind. We have tried to earn your trust the only way that works here: every competitor fact comes from that company's own pricing and product pages or from published reviews by their customers, we say where each competitor is the better choice, and we list our own limitations alongside everyone else's.
We do not run competitor products in a lab, and we will not pretend otherwise. What we do is read the pricing page, read the documentation, read the reviews on Trustpilot, Capterra, G2, WordPress.org and the app stores, and quote them with a date attached. Facts on this page were checked on September 07, 2026. Prices change, so check the vendor before you buy.
Founder, SEOmatic
Growth engineer and founder of SEOmatic. Former financial consultant (JP Morgan, French state investment bank) who learned to code at École 42, then shipped 7,000+ programmatic pages for a tech startup before bootstrapping SEOmatic in 2022.
