Each local area page used to take us half a day to create and optimize.
With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget.
It's transformed how we deliver scalable SEO solutions.
Will Hawkins
Marketing Director, Digi-Business UK
Agents read your Search Console data, do the work, and prove what actually moved. You decide what ships.
14-Day Free Trial. $1 card check, refunded. Cancel Anytime.
Minh Pham | Last updated: September 07, 2026
| Tool | Best for | Starts at | Why it ranks here |
|---|---|---|---|
| 1. SEOmatic | Best for executing GEO, not just tracking it | $99/mo | Closes the gap instead of charting it |
| 2. Profound | Best enterprise AI-search intelligence | $99/mo | Deepest intelligence, optimization stays with you |
| 3. Scrunch AI | Best pure-play with an execution layer | $250/mo | Acts at the crawler layer, high floor |
| 4. Otterly.AI | Best budget GEO monitoring | $29/mo | Cheapest real entry, quota walls fast |
| 5. Peec AI | Best team-friendly analytics | ~$95/mo | Cleanest reporting, pricing behind a wall |
GEO and AEO are two labels for the same discipline: making your brand the answer AI engines cite. Most tools do half the job, tracking citations and handing your team a to-do list, so this page ranks the field on the harder question: once the dashboard shows you losing, who executes the optimization? Every roster spot passed a positioning-and-pricing check.
Five tools that genuinely operate in generative engine optimization, compared on the capabilities that decide whether your GEO program moves citations or just watches them. SEOmatic, Profound, Scrunch AI, Otterly.AI and Peec AI all passed the category test; schema plugins, waitlisted products and media-monitoring suites did not.
AI Citation Tracking
Track where AI engines cite your brand and pages when buyers ask questions in your market.
Executes the Optimization
Ships the content and on-page changes that earn citations, instead of stopping at recommendations.
Multi-Engine Coverage on the Entry Plan
The cheapest paid tier covers multiple AI engines rather than gating them behind upgrades or add-ons.
Transparent Public Pricing
Full plan pricing published on the site, no sign-up wall or sales call required to see the bill.
Holdout Testing & Proof Reports
Measures whether the work moved citations and clicks against matched pages left untouched on purpose.
Classic SEO in the Same Plan
Rankings, technical fixes and content execution alongside GEO tracking, in one subscription.
SEOmatic is the execution half of GEO in a category built almost entirely of dashboards. It tracks where you get cited in ChatGPT, Claude, Perplexity and Google AI Overviews on every plan, and then its agents do the part every tracker on this list leaves to your team: they build the content and ship the on-page changes that earn citations, directly in your CMS across 14 platforms including WordPress, Webflow and Shopify. If you mainly need the measurement side, our guide to the best AI visibility tools compares the dedicated trackers in depth; this page is for teams who want the gap closed, not charted.
Control and proof are the design. Approval is the default on every change, any edit rolls back in one click, and every task is measured against a holdout of untouched pages, losses included, so you can see whether the GEO work earned anything. Plans run $99, $249 and $699 a month with a 14-day trial and a $1 card check that gets refunded.
The honest caveat: as a pure tracker, dedicated enterprise tools monitor more engines with deeper prompt analytics, and SEOmatic has no third-party review footprint yet, so the quote below is a customer's words rather than a review-platform excerpt.
“Each local area page used to take us half a day to create and optimize. With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget. It’s transformed how we deliver scalable SEO solutions.”
Will Hawkins
Marketing Director (SEOmatic customer)
Pros
Cons
What You'd Get From Working With SEOmatic
AI Citation Tracking on every plan, then agents execute the fixes the tracking points to
Approval Workflow by default with One-Click Rollback, so nothing ships unseen
Holdout Testing proves what the GEO work earned, losses included, across 14 CMS platforms
Profound is the analytics benchmark of the GEO category: prompt monitoring, citation and sentiment analysis, share of voice, and agent analytics that show which AI crawlers actually read your site. For enterprise brands building a measurement practice, it is the deepest product in the field, and its customer roster reflects that.
The trade-offs sit at the entry gate. The $99 a month Starter tier, on annual billing, tracks ChatGPT only, with 50 prompts; multi-engine coverage and real prompt volume live on higher tiers, and the serious contracts are custom-priced, which is the pricing opacity practitioners grumble about. And Profound is a pure intelligence product: it tells you where AI answers ignore you, and the optimization work stays entirely with your team.
For an enterprise brand with analysts to act on the data, Profound is the strongest measurement foundation money can buy. Budget separately for the hands that do the fixing.
“By analyzing long-tail queries in LLMs, our SEO team has gained deeper, data-driven insights”
Ashley Nguyen
SEO Strategist at Ramp, from Profound's customer stories
Pros
Cons
What You'd Get From Working With Profound
The deepest prompt, sentiment and share-of-voice analytics in the category, built for enterprise scale
Agent analytics show which AI crawlers visit your site, a data set almost no competitor has
A $99/mo Starter tier (annual, ChatGPT only, 50 prompts) as an on-ramp to the enterprise product
Scrunch AI is the only pure-play GEO vendor on this list with a real execution component. Alongside citation and sentiment tracking, its Agent Experience Platform serves AI crawlers an optimized, structured version of your site, which puts it a genuine step past the chart-and-recommend crowd. That makes it the closest philosophical neighbor to SEOmatic here: both companies believe GEO is something you do, not just something you watch.
The differences are where the work lives and what it costs. Scrunch's optimization is a layer served to crawlers rather than edits written into your CMS content, so weigh what remains if you leave. And the floor is real: plans start at $250 a month on annual billing, which prices out most small teams before the evaluation starts.
For a mid-market or enterprise brand that wants a dedicated GEO vendor to both measure and act at the crawler layer, Scrunch is the standout pure-play.
“Within weeks, we went from invisible to cited right alongside the biggest players”
Danilo Vaccalluzzo
Scrunch customer, from Scrunch's site
Pros
Cons
What You'd Get From Working With Scrunch AI
The only pure-play GEO tool with an execution component, the Agent Experience Platform
Serves AI crawlers a structured, optimized version of your site alongside citation tracking
Transparent published pricing from $250/mo on annual billing, no demo call required to see it
Otterly.AI is the cheapest credible way into GEO: the Lite plan is $29 a month, setup is self-serve in minutes, and beyond tracking brand mentions and link citations it generates GEO recommendations, so you leave each report with a to-do list rather than just a chart.
The limits are the quotas. Lite includes 15 prompt monitors, enough to learn whether AI search matters for your brand and not much more, and additional AI engines are paid add-ons, so a broad program grows its bill quickly. The recommendations are also exactly that: recommendations. Your team still does the implementing.
If you want a real answer about your AI visibility before committing real budget, this is the right first tool, priced like one.
“Since using OtterlyAI, I've seen a 2x increase in both our visibility in AI search engines and incoming traffic.”
Rebecca Anderson
Instant Commerce, from Otterly's site
Pros
Cons
What You'd Get From Working With Otterly.AI
The cheapest entry in the roster at $29/mo, with self-serve setup in minutes
GEO recommendations alongside tracking, so reports end in actions rather than charts
Monitors brand mentions, link citations and competitor recommendations across AI search surfaces
Peec AI is the marketing team's pick for GEO analytics: clean, presentation-ready dashboards for prompt-based tracking, competitor share of voice, sentiment and source analysis across the major engines, with unlimited seats so the whole team works from the same numbers. Its research output, built on hundreds of thousands of AI responses, has made it one of the most-cited voices in the discipline.
The caveats are transparency-shaped. Pricing is on request behind a sign-up wall; directory listings suggest around $95 a month, but you cannot verify the bill before handing over an email, and some models are paid add-ons, so watch for add-on creep as your engine list grows. Like most of this category, Peec monitors and recommends; execution stays with you.
For an in-house team that needs a credible AI share-of-voice number in front of leadership every month, Peec is the cleanest way to produce one.
“it shows how LLMs are framing our brand.”
Lily Ray
VP SEO Strategy at Amsive, from Peec's site
Pros
Cons
What You'd Get From Working With Peec AI
Clean, presentation-ready share-of-voice and sentiment dashboards across the major AI engines
Unlimited seats at one flat price, built for marketing teams rather than lone analysts
Category-leading research output that keeps its methodology in public view
GEO, or AEO if that is the label your team uses, is settling into two camps: tools that measure and tools that act, and the honest reading of the market is that almost everything on sale today sits in the first camp. Beyond the roster, two smaller trackers are worth watching: Rankscale at $20 a month as the cheapest entry anywhere, and AthenaHQ with a free tier and a $295 a month paid plan. And be careful with the keyword squatters: WordLift is a schema layer wearing the GEO label, Yotpo's GEO product is still waitlisted, and a wave of content optimizers and media-monitoring suites have added the term to pages that describe unchanged products. Whatever you buy, ask the question this category keeps dodging: after the dashboard shows you losing, who does the work? If the answer should be the same subscription, that is the gap SEOmatic was built to close.
SEOmatic publishes this comparison, and SEOmatic is one of the tools on it, so read our own entry with that in mind. We have tried to earn your trust the only way that works here: every competitor fact comes from that company's own pricing and product pages or from published reviews by their customers, we say where each competitor is the better choice, and we list our own limitations alongside everyone else's.
We do not run competitor products in a lab, and we will not pretend otherwise. What we do is read the pricing page, read the documentation, read the reviews on Trustpilot, Capterra, G2, WordPress.org and the app stores, and quote them with a date attached. Facts on this page were checked on September 07, 2026. Prices change, so check the vendor before you buy.
Founder, SEOmatic
Growth engineer and founder of SEOmatic. Former financial consultant (JP Morgan, French state investment bank) who learned to code at École 42, then shipped 7,000+ programmatic pages for a tech startup before bootstrapping SEOmatic in 2022.
