Looking for an alternative solution to The.com?
If you are a current The.com customer seeking alternative options or are beginning to research programmatic SEO softwares, we can assist you. We’ll review the best The.com alternatives, including the pros and cons of each Programmatic SEO solution, and learn why some business owners have migrated away from The.com to SEOmatic.
What is The.com?
The.com allows companies to automatically create a large number of web properties, which can assist in increasing sales, personalized experiences, content distribution, website traffic, and control of their customer's technology stack.
The.com offers different plans starting at $1500/mo up to $6500/mo. This plan allows you to automate pages and sites, get custom domains and a dedicated account manager and onboarding experience. It's possible to use The.com only after a demo call with a sales representative.
4 Reasons Why You’re Probably Looking for a The.com Alternative
Now that we've covered the basics, let's discuss the potential reasons for considering a different platform to automate your content creation with Programmatic SEO.
1. You already use a CMS for your website
You may want to continue using the website builders you know and love. Sticking with your current page builder, whether it be WordPress or Webflow, may be the best option due to familiarity, invested resources, strong community and support, and a history of reliability. Switching to a new page builder could cause you disruptions and additional effort.
2. You are not looking for a Page builder but for a pSEO software
Instead of a page builder, you are searching for a programmatic SEO software that allows flexibility in design, eliminates the need to learn a new CMS and offers ready-to-use pages templates for specific use cases such as comparison pages, listicles, and location pages.
3. You want to avoid duplicate content or thin content
As you may have already guessed, this is a common issue for many websites that use Programmatic SEO because hundreds of pages are generated based on the same template. However, Google does not favor duplicate content and may decrease the ranking of pages found to contain it. To avoid duplicate content on your site, you can use a software that can write / paraphrase content or check the uniqueness of your content to rewrite any duplicated texts.
4. You are experiencing some level of frustration
There may be other things causing you to consider switching to a different Programmatic SEO software. It could be that you are dissatisfied with the design of The.com, unhappy with customer support, or concerned about negative experiences others have had. Whatever the cause, know that you have other options available to you.
Features You Should Consider on Your Next Programmatic SEO Software
When selecting a Programmatic SEO tool, it is important to ensure that it addresses any challenges you have faced with The.com without introducing new ones. Although every online business is unique, here are some features you may want to consider.
1. Integration with Any Site
Write and edit your content with your favorite text editor and publish it on any CMS. Continue using the website builders you know and love. You also need to make sure that the Programmatic SEO software you are choosing has a complete integration with your SEO including use of tags / categories and an edit / test mode for your generated pages. You don't want to be stuck modifying manually thousands of pages.
2. Writing and Paraphrasing ability
Some programmatic SEO software leverage AI writers to automatically generate and rewrite content in order to avoid repetition across multiple pages. This can be a useful tool for creating a large volume of unique content quickly and avoid to get flagged by Google as duplicate content or thin content.
3. Fast indexation
Creating thousand of pages is nice but if none of them rank on Google, it's pointless. It is common for programmatic SEO pages to have slow indexation rates. To improve indexation speed, we recommend using a programmatic SEO tool that use Google's indexing API to index your newly generated pages.
4. Page Templates
One of the essential features for programmatic SEO software is the ability to automatically generate optimized SEO pages without the need to set up a WordPress website or any CMS. Technical SEO is a lot of work and you may want to focus on your keyword research and content strategy instead.
8 Great The.com Alternatives
Once you have a better idea of the features you do want for your next programmatic SEO tool, it’s time to evaluate The.com competitors.
While we didn’t include every single programmatic SEO solution on the market, this list should give you a good idea of some of the most popular programmatic SEO platforms at the time of publication.
1. SEOmatic
Launched in September 2022, SEOmatic introduces a new way to automate and scale your content creation. It helps you create thousands of Landing Pages or Blog Posts with Programmatic SEO / AI and set up an SEO-optimized website in 10 minutes.
While The.com is great for getting started, if you’re looking to grow and scale your content creation SEOmatic is the better choice.
Pros
- Support for over 20 integrations with popular tools (WordPress, Webflow, Shopify, Bubble.io, etc.)
- AI built-in assistant to help you slash your content creation time by 75%
- SEOmatic offers ready made SEO-optimized templates and handle hosting, SSL, and custom domains for you.
- Extensive Programmatic SEO features such as listicles, conditional rendering, meta descriptions, tags and internal links
Cons
- SEOmatic is not a Page Builder like WordPress or Webflow and instead offers ready made SEO-optimized templates that covers most Programmatic SEO use cases (comparison pages, listicle pages, city pages, etc.). There is little room for customization except with custom css.
- SEOmatic is currently in the beta development stage, and not all features have been disclosed yet.
2. PageFactory
PageFactory is a cloud-based software-as-a-service (SaaS) that automates content creation using programmatic SEO. It is fully integrated with Wordpress and now also has a new integration with Webflow, allowing you to publish programmatic content directly to your site
Pros
- Very basic Page template editor
- It has integration with WordPress and Webflow to publish your content
Cons
- Only support for WordPress and Webflow
- It has very limited number of programmatic SEO features and a hard limitation on number of data to be processed at a time (Process up to 50mb of data at a time)
Visit our comparison page to see how SEOmatic stands out against PageFactory.
3. DataToPage
Founded in June 2022, DataToPage turns any data you have into pages without a single line of code. DataToPage allows you to generate countless pages with data imported from your spreadsheets.
Pros
- DataToPage offers a complete Page Builder and built-in components to create custom pages
- AI built-in Content Generation to help you generate new content
- It has a built-in Plagiarism checker to ensure uniqueness of your content
- DataToPage has integration with WordPress, Shopify and NextJs
Cons
- Only support for few CMS integrations
- While other programmatic SEO tools are easy to use, DataToPage is too technical and requires a lot more effort.
Visit our comparison page to see how SEOmatic stands out against DataToPage.
4. Docswrite
Founded in early 2022, Docswrite helps you turn a Google Document into a WordPress and offers also the possibility to do programmatic SEO.
Pros
- Docswrite offers an easy-to-use integration to import templates from Google Docs
- Docswrite has a Zapier/Make API integration available
- Extensive SEO capabilities such as Table of Content, Image compression, Social Media Urls
Cons
- Only support for WordPress integration
- Docswrite was first built to import content from Google Document then later introduced pSEO
Visit our comparison page to see how SEOmatic stands out against Docswrite.
5. Launchman
Launchman is a Programmatic SEO page builder that lets you publish 1000s of marketing pages in minutes from an Airtable.
Pros
- Launchman offers a Page Builder to design your page template
- It has an integration with Airtable to import data
- Real-time preview of your generated pages before pushing to production
Cons
- It has no CMS integrations and only work with pages hosted on their servers
- Templates design is currently very limited
- It's only possible to import data with connection to Airtable
Visit our comparison page to see how SEOmatic stands out against Docswrite.
6. SEOBrrr
Founded in early 2022 by ZeroToDigital, SEOBrrr is a Programmatic SEO tool that allows you to create and manage programmatic SEO campaigns containing data and templates. SEOBrrr has a WordPress plugin that lets you connect the blog posts and campaigns created on their app.
Pros
- It's possible to try their programmatic SEO features directly on their website without signing up
- SEOBrrr offers advanced template formatting options such as AND & OR conditions, concatenation, etc
- It has a built-in Duplicate Content checker to ensure uniqueness of your content
Cons
- Only support for WordPress and requires a WordPress plugin
- Has limitations on numbers of data rows / page views depending on the plan
Visit our comparison page to see how SEOmatic stands out against SEOBrrr.
7. Page Generator Pro
Page Generator Pro automatically mass generates content (Pages, Posts and Custom Posts) to maximise your search engine presence.
Pros
- Page Generator Pro is fully integrated to WordPress with a plugin
- It has advanced features for Programmatic SEO like overwriting generated content, SEO metadata or scheduling functionality
Cons
- It only work if you are a WordPress user
- Quite complex to use as there are too many features
Visit our comparison page to see how SEOmatic stands out against Page Generator Pro.
8. Typemat
Typemat helps you Rank #1 on Google Search and Use Programmatic SEO to rank for thousands of new organic keywords in minutes.
Pros
- Typemat has an integration with WordPress and capability to update the generated content
Cons
- Only support for WordPress integration
- Very basic user experience
Visit our comparison page to see how SEOmatic stands out against Typemat.
Choose SEOmatic as Your Alternative
With many options available, you may be wondering what sets SEOmatic apart from the other platforms. If you are reading the SEOmatic blog, you may be interested in learning more about our unique features. Here is what our customers have to say about why they prefer SEOmatic over the other options:
"Took my first leap into programmatic SEO today with SEOmatic.ai. It was simple to use & generated 75 pieces of unique content using keywords + some prewritten excerpts.
Total time cost for research & publishing was ≈ 3h
(Instead of ≈12h)
Great tool!"
Ben, Founder of SalesPitch
Conclusion
While The.com might be right for some people, it doesn’t work for everyone. And that’s perfectly fine. There are a lot of Programmatic SEO softwares out there that will help you automate your content creation and grow your traffic.
Make sure you consider the programmatic SEO features that will have the biggest impact, whether that’s offering multiple integrations, writing and paraphrasing ability, fast indexation or page templates. And then, take some time to evaluate and test each platform. For instance with SEOmatic, you can sign up for a 14-day free trial and cancel anytime.
Ultimately, while we believe that we are a strong choice for many businesses, it is crucial to remember that the most important thing is to choose what is best for you.
