As a business owner, you would agree that running a business is no cakewalk. It is becoming more and more difficult to grab attention of your customers when there are so many competitors trying to do the same.
So the key question becomes: how does one acquire customers cheaply?
The simple answer – Programmatic SEO!
Why? Let’s understand this in more detail.
By now, you must have heard plenty about how SEO is useful in driving more people to your website and increasing brand awareness. But SEO can be time-consuming, expensive, and demands a lot of effort. However, Programmatic SEO helps you get better results by spending much less time and energy. It helps you generate landing pages on a large scale by using templates that can dynamically insert data from a database with the goal of targeting very niche audience and specific search terms.
TL;DR
- Programmatic SEO is an efficient way to acquire customers by creating dynamic landing pages to target niche audiences and specific search terms.
- Nomad List, Booking.com, and DelightChat are examples of successful programmatic SEO implementation.
- Nomad List used data on various city parameters to create dynamic pages, successfully targeting long-tail keywords related to living conditions in various cities.
- Booking.com created thousands of custom landing pages for nearly every city globally, effectively targeting keywords that their customers may use.
- DelightChat used programmatic SEO to create meaningful dynamic pages by using 300 long-tail keywords related to "best shopify apps", dramatically increasing their daily Google Search impressions.
- According to a Hubspot report, more web pages equate to more traffic and leads, highlighting the importance of programmatic SEO.
Examples of sites who have successfully cracked programmatic SEO
Are you ready to explore some interesting examples of programmatic SEO? Get started with these three:
1. Nomad List received 31,190 AHREFs traffic in May 2022 with about 3,600 pages
Nomad List finds the best places in the world for digital nomads to live and work remotely. It collects over 1,00,000 data points about 2,000+ cities around the world, from cost of living, to temperature, to internet speed, to safety. With that data, the site tries to make a good estimate of where you, as a digital nomad, should go next.
Nomad List hosts many city pages that use programmatic SEO to target keywords like “Least Racist States in [City]”. This reasonably easy to rank keyword pulls in 1200 organic searches in a month. When you type it in Google, Nomad List tops the search results.
The link goes to an autogenerated page that combines two Nomad list filters – “Low in Racism” + “Canada”. And this page is not just ranking for this particular keyword, it also picks up traffic coming in for hundreds of keywords like “top ten racist states” or “least racist city”.
The majority of traffic coming to Nomad List comes from filtering the cities by region and then targeting the keyword phrase – “best cities to live in [region]” with meta and h1 tags.
What can you learn from this programmatic SEO example?
The most important takeaway from this example is that you may already have valuable data at your disposal to assist you bring in more traffic and outperform competition. All that is needed is to collect that data, determine the long-tail keywords to target, build layout templates, and begin auto-generating the pages. In no time, your business will be ranking on the first page of Google.
2. With thousands of custom landing pages, Booking.com has made it permanently to the top results of Google
Booking.com is one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes. It enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 43 languages and offers more than 28 million total reported accommodation listings, including over 6.6 million listings alone of homes, apartments and other unique places to stay.
The first step in any SEO journey is to put yourself in the shoes of your target audience and start doing keyword research. Booking.com put together a list of items that their customers might end up putting in Google search bar.
For example, the most basic thing that someone would use Booking.com is to make a hotel/hostel booking. Let us start with that keyword.
Now while you start getting an idea of what a user might look out for, Google helps you out with suggestions. In this case, the keywork phrase that you can target is – [Primary modifier] [keyword phrase] [place]
Booking.com has done exactly that by creating thousands of custom landing pages for just about every city on the planet, with the same information.
What can you learn from this programmatic SEO example?
If you are running an e-commerce business, you must find that intersection where search intent and a plausible action for users to take meet. There are thousands of keywords working in symphony to get long tail keyword search traffic to your business through hundreds and thousands of landing pages.
3. With just 1 week of execution time, DelightChat’s daily impressions on Google Search went from 100 to 6,000 in 6 weeks
DelightChat is a customer service and marketing tool tailor-made for ecommerce brands that use WhatsApp, Instagram and other modern channels. In their endeavour to grow faster, they decided to take the road less travelled and do something bold. Let us take a look at their programmatic SEO journey.
The DelightChat team underwent extensive research to come up with 300 long-tail keywords related to the phrase “best shopify apps”, which they thought would be highly relevant to the search intent of their audience – the ecommerce store owners who use the Shopify platform.
Instead of taking the usual route of collecting data and writing each landing page separately, they used programmatic SEO to create meaningful dynamic pages. To do this they crawled the internet for raw data, which was then manually categorized, tagged, and rewritten wherever necessary.
These pages have over 30k organic traffic and rank for 29k+ keywords, some of which are highly competitive, according to Ahrefs. Preetam, the co-founder of DelightChat, claims that he was able to increase search impressions for DelightChat from 600 per month to 240,000 per month in 90 days with this strategy.
What can you learn from this programmatic SEO example?
Make sure you spend enough time understanding your audience and their search intent. This will ensure that you have a list of relevant keywords which can drive significantly better results. If you’re planning to scale your organic growth efforts in less time, consider exploring programmatic SEO.
Want to leverage Programmatic SEO for your business?
According to a Hubspot report, companies with 51 to 100 pages generate 48% more traffic as compared those who have 1 to 50 pages. It also found that B2B and B2C companies with 101 to 200 pages generate 2.5x more leads than those with 50 pages or less. What does this mean? You need to generate more web pages soon. Making Programmatic SEO a necessity instead of a mere option.
If you wish to get started with programmatic SEO but don’t know where to begin, ask SEOmatic.
With all the features needed to hit that 1M traffic at your disposal, you can spend less time creating content using content automation tools and more time making sales. At SEOmatic we help businesses like yours to expand organically by generating bulk content in less than 10 minutes through programmatic SEO.
Visit Us to learn more about how your organization can benefit from programmatic SEO. We also have a programmatic SEO course for beginners on YouTube that you can access here for Free!
