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Free SEO Audit Checklist

A simple SEO tool to perform your own pre-audit, focus on strategic pages, and deliver clear, actionable reports to your clients or team.

SEO Audit Checklist

Technical Audit

Question
Done?
Urgency
Recommended Action

Is the heading (Hn) structure optimized (logical and hierarchical)?

Is the page indexed (visible in Google Search Console or site:domain.com)?

Is the image size less than 200KB for fast load times?

Is there at least one structured data (e.g., Schema.org)?

Are there inbound links from authoritative sources?

Are there outbound links to relevant and reputable sites?

Do images have descriptive and accurate alt tags?

Are page redirections implemented correctly (e.g., 301 for permanent)?

Is the page load time optimized (e.g., <3 seconds on Google PageSpeed Insights)?

Is the page returning a valid HTTP status code (e.g., 200)?

Does the page have a valid SSL certificate (HTTPS)?

Does the page have a valid canonical tag to avoid duplicate content?

Conversion Audit

Question
Done?
Urgency
Recommended Action

Is there a lead magnet to attract users?

Does the lead magnet align with search intent?

Are CTAs (calls to action) prominently visible?

Is the landing page optimized for user engagement and conversions?

Are CTA links properly tracked to measure performance?

Is the page mobile-friendly and responsive?

Have A/B tests been performed to optimize conversions?

Content Audit

Question
Done?
Urgency
Recommended Action

Does the content match the title's promise to the user?

Is the search intent clearly addressed in the content?

Can the keyword be found naturally in the introduction?

Is there an internal link supporting the topic hierarchy in the introduction?

Is the meta title character count within 50-60 characters?

Is the content responsive and adaptable to different devices?

Has the content been shared effectively on social media platforms?

Is the content unique and free from duplication?

Frequently Asked Questions

Who is this tool for?

This tool is perfect for website owners, marketers, and SEO professionals who want to efficiently audit key pages, track progress, and share actionable reports with clients or teams.

Can I use this checklist for my entire website?

While you can, the tool is designed to help you focus on auditing strategic pages URL by URL. This approach ensures targeted optimizations without being overwhelmed by unnecessary recommendations.

How often should I perform an SEO audit?

It’s a good practice to audit your strategic pages regularly, especially after major updates or changes to your website, to ensure optimal performance and search engine visibility.

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ben-farley

Ben Farley

SaaS Founder, Salespitch

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