Position your product clearly within its category with our proven framework, ensuring users understand the type of tool you offer.
Megha Goel | Last updated: September 24, 2024
Every SaaS company must have product pages on their website. Why? Because the product pages let potential customers learn about your offerings. They share details about your product, its features, its benefits, and more.
A well-built product page can pay you a big conversion and traffic payoff. With our free product page template, you can effectively communicate your brand’s story and demonstrate how your B2B product enhances your customers' lives.
A product page is a webpage that provides in-depth details about a software product, helping customers make informed decisions. It highlights key features, benefits, customer reviews, FAQs, and what sets your product apart.
Since most potential customers may not be familiar with your product, categorizing your SaaS offerings is crucial for visibility. Categorization helps you rank for relevant keywords and appear in search results when users search for those product types.
If your product fits into multiple categories, consider creating separate pages for each. This approach allows you to target more keywords and attract more visitors to your site.
Product pages are super important—they can make or break your sale. If your page isn’t up to par, it could hurt your brand. So, how do you create a page that ranks well in search results and meets user expectations? The key is a layout that showcases your product effectively and captures attention.
You want a product page that:
• Highlights your product's key differentiators
• Is optimized for search engines with relevant keywords
• Has a clean, easy-to-navigate, user-friendly layout
Use our proven product page template to attract the right customers. This guided layout will help you create a page that keeps users engaged, builds trust in your brand, and encourages long-term loyalty.
Product pages have a direct impact on your conversion rate. And yet, a lot of B2B companies make plenty of mistakes while creating their product page. If you are one of them, we can help.
To nail your product page, you should include:
• Product information: Provide a clear description of your product, emphasizing its benefits and what sets it apart. Include an in-app demo to show it in action.
• Customer reviews: Share genuine customer feedback to build trust. Since 77% of customers read reviews, add video testimonials to increase the likelihood of influencing buyers.
• FAQs: Address common objections and include frequently asked questions based on customer research to help potential buyers make informed decisions.
You can further enhance your product pages by monitoring their performance with analytics tools. This will help you adjust your strategy and continue to boost conversions over time.
Table of Contents
Megha Goel
B2B Content Writer
Megha Goel is our Content Marketer at SEOmatic, combining her technical background as a former software engineer with her talent for creating clear, engaging content.
Produce content 4x faster, from research to publishing, and save thousands of dollars by avoiding the need to hire a whole team
Will Hawkins
Marketing Director @Digi-Business UK
Nick Berns
Agency Owner @BlueLightWeb
Milan Motavar
Product Manager @Mastercard
Ben Farley
SaaS Founder @Salespitch
Tom Baker
CEO @Solarmate
Joseph Lee
CEO @Supademo
Is this product page template for me?
This template is ideal for anyone looking to improve their product page's effectiveness. It’s particularly useful if you want a structured approach to showcasing your product and boosting conversions. If you’re unsure, consider your current page’s performance and needs—if you want a more engaging and optimized product page, this template can help.
What is included in the product page template?
The template includes a structured layout/framework for detailed product information, sections for customer reviews, FAQs, high-quality images, and call-to-action buttons. It also offers SEO guidelines and suggestions for user-friendly design.
How often should I update my product page?
Regularly update your product page to keep information current, reflect changes in pricing or availability, and incorporate new customer reviews. This helps maintain user engagement and SEO effectiveness.
Today, I used SEOmatic for the first time.
It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.
Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)
Ben Farley
SaaS Founder, Salespitch
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