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Drive Decisions with Clear, Informative, and Compelling Versus Pages

Help users choose between products or services with SEO-optimized versus pages that inform and convert.

  • Capture high-intent comparison traffic
  • Highlight key product differences
  • Boost conversion rates with clear CTAs
Start Creating Versus Pages
versus pages

Versus Page (Overview)

Megha Goel | Last updated: January 13, 2025

What is a Versus Page?

A versus page is designed to compare two or more products, services, or tools, helping users make an informed decision. These pages typically present differences in features, pricing, benefits, and target audience, using easy-to-read tables or charts.

 

For example, a SaaS company might create a page like 'Tool A vs Tool B' to highlight the advantages of their solution and guide potential customers.

Why Versus Pages Matter

Versus pages are essential for capturing high-intent users who are close to making a purchase decision.

 

Here’s why they matter:

  • Capture Comparison Traffic: Users searching for 'Product A vs Product B' are actively evaluating options and closer to converting.

  • Provide Clear Differentiation: Highlighting differences helps users understand the unique value of your product.

  • Build Trust: Transparent, well-structured comparisons build credibility, positioning your brand as an honest advisor.

 

By leveraging versus pages, businesses can attract high-quality traffic and drive conversions.

How We Make Versus Pages Easy for You

SEOmatic provides all the tools and templates needed to create effective versus pages that rank and convert.

 

Here’s how we help:

  • Dynamic Content Insertion: Quickly populate product names, features, and pricing for accurate comparisons.

  • Pre-Built Comparison Templates: Use our professionally designed templates to save time while maintaining quality.

  • SEO Optimization Tools: Target high-intent keywords, improve meta tags, and optimize internal linking for better search rankings.

  • Customizable Visual Elements: Add tables, charts, and side-by-side feature lists to make comparisons visually appealing and easy to understand.

 

Whether comparing products, services, or pricing tiers, SEOmatic makes it simple to create versus pages that drive results.

megha-goel

Megha Goel

B2B Content Writer

Megha Goel is our Content Marketer at SEOmatic, combining her technical background as a former software engineer with her talent for creating clear, engaging content.

versus page template

Download Our Versus Page Template

Steal our tested Versus Page Template to simplify product comparisons for your visitors.

The ROI of Using SEOmatic

Produce content 4x faster, from research to publishing, and save thousands of dollars by avoiding the need to hire a whole team

will-hawkins

Will Hawkins

Marketing Director @Digi-Business UK

Each local area page used to take us half a day to create and optimize. With SEOmatic, we can create hundreds of pages in the same time, which helps our clients make the best use of their budget. It’s transformed how we deliver scalable SEO solutions.
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Nick Berns

Agency Owner @BlueLightWeb

Early user of SEOmatic here. You've built an amazing tool that lets people create and manage bulk seo pages without all the painful hurdles. Keep up the good work!
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Milan Motavar

Product Manager @Mastercard

You have created an awesome product. Your product saves $100s of dollars if someone plans the CSV file properly. In one of my earlier business, we were doing similar things manually and were spending thousands of dollars. We used to hire writers and SEO specialists. Each article costs us around $50.
ben-farley

Ben Farley

SaaS Founder @Salespitch

Today, I used SEOmatic for the first time. It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts, reducing the total time for research and publishing to approximately 3 hours, instead of the usual 12.
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Tom Baker

CEO @Solarmate

Best programmatic SEO platform out there! If you're looking to create hundreds of landing pages or product pages to rank for hundreds of long-tail keywords, then SEOmatic is the best option.
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CEO @Supademo

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Swarnendu Mandal

Head of Growth @Hoichoi TV

As a growth marketer, SEOmatic gives you the flexibility to use and implement Programmatic SEO without little or no prior experience. It was simple to use, pricing plan is pocket friendly as well. Overall love the product. Looking forward to more feature additions.
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Lauren Wong

Chief of Staff & Operations @Arphie AI

Minh provided quick, hands-on customer service and helped me to troubleshoot quickly! Its a great tool to quickly produce SEO content.
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Registered Psychotherapist @Self-employed

I was looking everywhere for an automatic page builder that was easy to use. SEOmatic was the only solution I can find. This is a rare and unique product that will change the way you create SEO content. It allows you to create more SEO pages in less time, which gives you more leads. The customer support is amazing. I would highly recommend SEOmatic !

Frequently Asked Questions

What makes a great versus page?

A great versus page clearly presents the differences between two products or services, highlighting their unique strengths and weaknesses. It should include easy-to-read comparison tables, real-world use cases, and clear calls to action that guide users toward making a decision.

How can versus pages improve SEO?

Versus pages target high-intent keywords like 'Product A vs Product B,' which attract users actively comparing options. Optimizing these pages with relevant keywords, structured data, and internal links can boost search rankings and drive targeted traffic.

Should I create separate versus pages for each competitor?

Yes, creating a dedicated versus page for each competitor allows you to address specific user queries and rank for competitor-related keywords. This approach ensures relevance, improves SEO, and increases the likelihood of converting users evaluating your product.

salespitch

Today, I used SEOmatic for the first time.


It was user-friendly and efficiently generated 75 unique web pages using keywords and pre-written excerpts.


Total time cost for research & publishing was ≈ 3h (Instead of ≈12h)

ben-farley

Ben Farley

SaaS Founder, Salespitch

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