How a Virginia Law Attorney Took Over Local Google Rankings in Just 1 Week

For two decades, Patrick Agnew has successfully represented over 1,000 Virginians in Auto Accident, Workers' Compensation, Personal Injury, and Social Security Disability cases. Committed to serving his community, Patrick wanted to connect with more people by improving his online presence.

To achieve this, he wanted to create multiple SEO-optimized pages designed to boost search rankings. The goal was to make it easier for potential clients across Virginia to find the help they need.

Patrick was determined to reach more people by improving his online presence locally.

However, he faced three major challenges:

1. No marketing team: Without a dedicated team, managing SEO and content creation on his own was overwhelming.

2. No time: His busy schedule left little time to dive into SEO

3. Tight budget: He needed a cost-effective solution.

These hurdles brought Patrick’s efforts to a standstill. He needed a quick, effective solution that wouldn’t break the bank. And so, his search for the perfect answer began.

During his search, Patrick came across SEOmatic, a local SEO tool that stood out for its ability to generate geo-targeted pages that attract local audiences searching for services in their area.

The best part? It could be set up in minutes, which saved him both time and effort.

However, before finalizing his decision to use SEOmatic, Patrick needed to ensure it could integrate with his website’s platform—Ghost. Since his entire site was built on Ghost, he required a local SEO tool that worked seamlessly without plugins or coding. SEOmatic was the only platform offering native integration with Ghost, making it the perfect solution for his needs.

Fortunately, SEOmatic fit the bill perfectly. With its easy Ghost integration and no need for a complex setup, Patrick quickly realized that SEOmatic was exactly the solution he was looking for.

With SEOmatic, Patrick was able to:

- Automate SEO content for every page he created, saving time and effort

- Easily generate localized content tailored to specific towns and counties across Virginia.

- Focus on his legal work while seamlessly scaling his content strategy.

- Manage everything independently, without requiring a dedicated marketing team.

- Save money, with the entry-level plan starting at just $49 per month.

Let's see how he made it to Google’s first page.

Patrick used SEOmatic to create over 300 geo-targeted location pages, each targeting users searching for legal services in specific towns and counties throughout Virginia.

By focusing on highly relevant content like Workers' Compensation Attorney in {{County}}, {{State}} and Auto Accident Attorney in {{County}}, {{State}}, he optimized each page to attract local search traffic.

This strategy allowed him to build a dedicated webpage for each location, ensuring his site appeared in local searches across Virginia.

1. Localized Content for Workers’ Compensation Cases

These pages focused on towns and counties across Virginia, ensuring that injured workers searching for legal help could easily find county-specific guidance and representation.

Each page provided essential information about Virginia’s workers’ compensation law, helping potential clients understand their rights and next steps.

By including highly relevant, educational content, Patrick made it easier for injured workers across Virginia to navigate the claims process while establishing himself as a trusted, experienced attorney in the field.

Examples of Published Pages:

2. Localized Content for Auto Accident Cases

Patrick replicated the above strategy for auto accident cases, ensuring that individuals searching for legal help after an auto accident could easily find location-specific guidance and representation.

Each page addressed the unique challenges faced by accident victims in that county and provided valuable legal insights.

This highly relevant content helped auto accident victims across Virginia easily access legal guidance tailored to their specific circumstances.

Examples of Published Pages:

This hyper-localized content played a key role in boosting Patrick’s rankings, helping him show up on Google’s first page for a variety of location-specific legal queries.

Thanks to his strategic use of SEOmatic, Patrick saw significant improvements in his online visibility. His pages began ranking in the top 5 of Google within a week and continue to perform strongly.

As a result, Patrick established himself as the go-to attorney in Virginia for Auto Accident, Workers' Compensation, Personal Injury, and Social Security Disability cases.

1. First Page Rankings in Just One Week: Patrick’s location-targeted pages quickly secured a spot on Google’s first page. Pages optimized for local SEO terms saw significant visibility in local search results, helping his practice stand out to potential clients in those specific regions.

2. Significant Time and Cost Savings: By automating the creation of geo-targeted pages, Patrick Agnew saved over 90% of the time and costs compared to manual efforts.

• Manual Creation:

 Time: 300 pages × 0.5 days per page = 150 workdays
 Cost: 300 pages × $50 per page = $15,000

• With SEOmatic:

 Time: All 300 pages created in one week
 Savings: 143 workdays and $14,850 saved

This efficiency freed up his time to focus on his legal work.

3. Increased Website Traffic: The SEO-optimized, localized content led to a significant boost in organic search traffic. Patrick’s pages began attracting visitors actively searching for legal services in their specific regions, resulting in more relevant traffic and higher chances of conversion.

Localized SEO Drives Results Quickly: By leveraging SEOmatic to create geo-targeted content, Patrick was able to rank on Google’s first page within a week. His focus on location-specific keywords ensured that potential clients searching for legal services in their area could easily find him.

Automation Saves Time and Money: Instead of manually creating hundreds of pages, Patrick used SEOmatic to generate 700 SEO-optimized pages in just one week—saving 343 workdays and $34,850. This efficiency allowed him to scale his online presence without hiring a marketing team or breaking his budget.

SEO Can Be a Game-Changer for Local Businesses: With a strategic content approach and the right tools, even a solo attorney with no prior SEO experience can significantly increase online visibility, attract more clients, and grow their business—proving that SEO is a powerful tool for professionals in service-based industries.