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SEO tools & utilities

Free SEO Audit Checklist

A simple SEO tool to perform your own pre-audit, focus on strategic pages, and deliver clear, actionable reports to your clients or team.

Try the SEO Audit Checklist

Technical Audit

Is the heading (Hn) structure optimized (logical and hierarchical)?

Is the page indexed (visible in Google Search Console or site:domain.com)?

Is the image size less than 200KB for fast load times?

Is there at least one structured data (e.g., Schema.org)?

Are there inbound links from authoritative sources?

Are there outbound links to relevant and reputable sites?

Do images have descriptive and accurate alt tags?

Are page redirections implemented correctly (e.g., 301 for permanent)?

Is the page load time optimized (e.g., <3 seconds on Google PageSpeed Insights)?

Is the page returning a valid HTTP status code (e.g., 200)?

Does the page have a valid SSL certificate (HTTPS)?

Does the page have a valid canonical tag to avoid duplicate content?

Conversion Audit

Is there a lead magnet to attract users?

Does the lead magnet align with search intent?

Are CTAs (calls to action) prominently visible?

Is the landing page optimized for user engagement and conversions?

Are CTA links properly tracked to measure performance?

Is the page mobile-friendly and responsive?

Have A/B tests been performed to optimize conversions?

Content Audit

Does the content match the title's promise to the user?

Is the search intent clearly addressed in the content?

Can the keyword be found naturally in the introduction?

Is there an internal link supporting the topic hierarchy in the introduction?

Is the meta title character count within 50-60 characters?

Is the content responsive and adaptable to different devices?

Has the content been shared effectively on social media platforms?

Is the content unique and free from duplication?

How to use the SEO Audit Checklist

Audit any URL with a structured checklist in three steps, no account required.

1

Enter the URL you want to audit

The tool loads checklist items grouped by category.

2

Work through each item

Mark pass or fail, leave notes for your team.

3

Export your audit as PDF

Share a clean report with your client for sign-off.

astronaut handyman fixing SEO issues

Why You Need an SEO Audit Checklist

Random fixes hide the real problems. A structured checklist forces you to inspect titles, headings, links, schema, and Core Web Vitals in order, so nothing critical slips through.

astronaut operating laptop running SEO audit

What This SEO Audit Checklist Does

Audit a single page against 30+ on-page checks. Mark pass or fail, attach notes, and export a clean PDF report. Built for page-level audits, not noisy whole-site crawls.

astronaut with trophy after winning audit

Who the SEO Audit Checklist Is For

Freelancers running client pre-audits, in-house SEOs validating template changes, and agencies producing tidy deliverables. Anyone who needs an audit they can actually hand off.

Frequently Asked Questions

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SaaS Founder, Salespitch

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